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New deals signed for Strawberry Shortcake, Caillou, Fireman Sam, Polly Pocket and more


WildBrain announces deals ahead of attending NATPE Budapest June 24-27, 2024


Toronto, ON – June 20, 2024 – WildBrain, a global leader in kids’ and family entertainment, has inked a range of new partnerships with multiple top platforms in Central and Eastern Europe (CEE) across its leading distribution catalogue, reflecting the enduring popularity of classic family brands such as WildBrain’s Strawberry Shortcake and Caillou, alongside Mattel’s Fireman Sam, Polly Pocket and Bob the Builder, and more.

Strawberry Shortcake and Orange Blossom standing beside each other looking outward with smiles.

Darcee McCartney, Sales Manager for the CEE territory at WildBrain, said: “We’re delighted to bring our content to kids and families across Central and Eastern Europe through these partnerships with leading platforms in the region. These deals highlight the strong demand we’re seeing from platforms as well as the enduring popularity of evergreen brands with kids and families everywhere. I look forward to meeting with buyers in the territory to discuss their content and programming needs during NATPE Budapest.”


AMC has picked up a range of Caillou content for their pan-Europe channel, JimJam, including seasons 1–4 of Caillou’s New Adventures (120 x 5’), season 1 of the new CG-animated Caillou series (52 x 11’), and all five of the new Caillou family specials (44’ each), which provide perfect occasions for preschool-friendly viewing throughout the year for events like Halloween, Christmas, Summer Vacation and more. The first season of Pet Hotel (26 x 11’) and Pet Hotel shorts (100 x 2’) have also been picked up by AMC for its Minimax channel in Hungary, Romania, Moldova, Czech Republic, Slovakia and Balkan countries. AMC also acquired seasons 10 and 11 of Fireman Sam for its JimJam pan-European channel, alongside the special, Fireman Sam: Norman Price and the Mystery in the Sky (1 x 60’). These titles join seasons 1–3 of Strawberry Shortcake’s Berry Bitty Adventures already available on the JimJam platform.


Slovak Republic’s RiK is bringing multiple iterations of Strawberry Shortcake to fresh audiences, including the two latest seasons of Strawberry Shortcake: Berry in the Big City (80 x 9’), The Strawberry Shortcake Movie: Sky’s the Limit (1 x 70’), and all four Strawberry Shortcake CG-animated seasonal specials (44’ each). Each special joins Strawberry and her friends on an adventure at key seasonal points of the year for fall, winter, spring and summer. The deal also includes an extensive range of other library content, including: seasons 2–3 of Caillou’s New Adventures (60 x 5’), all five Caillou specials, (45’ each), season 7 of classic Polly Pocket (22 x 2’), season 1 of Bob the Builder (26 x 30’), season 8 of Fireman Sam (26 x 15’), the specials Fireman Sam: Norman Price and the Mystery in the Sky (1 x 60’) and Bob’s Broken Sleigh (1 x 60’), plus season 2 of Twirlywoos (50 x 15’). Season 1 of Ray of Sunshine (26 x 7’), Endangered Species (13 x 30’) and Space Ranger Roger (13 x 30’), as well as Ghost Patrol (1 x 60') also join RiK’s lineup.


In the Czech Republic and Slovak Republic, Nova has acquired season 1 of both Polly Pocket (26 x 30’) and Endangered Species (13 x 30’), as well as season 10 of Fireman Sam (24 x 15’ and a 1 x 30’ 2-part episode), and season 18 of the classic Bob the Builder (20 x 15’) series for its and platforms.


For more information, please contact:


Aimée Norman at Liberi Consulting, external PR for WildBrain

+44 (0) 7957 564 050 


About WildBrain

At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° franchise management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands with kids and families around the world. With approximately 13,000 half-hours of filmed entertainment in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Caillou, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart.  


Our studios produce such award-winning series as The Snoopy ShowSnoopy in SpaceStrawberry Shortcake: Berry in the Big City; Sonic PrimeChip and PotatoTeletubbies Let's Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered over 1 trillion minutes of watch time. Our television group owns and operates some of Canada’s most-viewed family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.   


WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at  


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