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WILDBRAIN’S STRAWBERRY SHORTCAKE BRINGS HOLIDAY SPIRIT TO FANS THROUGH NEW PROMOTIONAL PARTNERSHIPS AND ACTIVATIONS

New seasonal collaborations include a competition partnership with Duck Donuts® and a themed experience at The Candy Cottage of Christmas at the Rockefeller Centre

New York — November 17, 2023 — WildBrain, a global leader in kids’ and family entertainment, is serving up new festive experiences for fans of its beloved Strawberry Shortcake brand through new collaborations with the popular US donut franchise chain, Duck Donuts, and an immersive experience at The Candy Cottage of Christmas Magic at the Rockefeller Center. The seasonal activations follow the launch of WildBrain’s new CG-animated Netflix special, Strawberry Shortcake’s Perfect Holiday, which tells the story of Strawberry Shortcake and friends preparing for the “Winterswirl” holiday celebration.

A group of fruit-themed CG-animated cartoon characters stand smiling in a huddle dressed in winter attire.

“Strawberry Shortcake has been a part of making the holidays bright for families for more than 44 years, and we’re excited to collaborate with Duck Donuts and The Candy Cottage of Christmas Magic to bring new festive experiences to fans,” said Melissa Goodrich, Director, Franchise Strategy, WildBrain. “These are just some of the many ways our fandom can celebrate their love of Strawberry Shortcake this holiday season. We’ve launched several new toy and fashion collections for fans of all ages, created exclusive holiday recipes and sweet treats, and released an all-new animated special on Netflix, which is the perfect holiday treat for the entire family to enjoy together.” 

Duck Donuts

To spread the holiday cheer, Duck Donuts is hosting an exclusive sweepstakes to find the ultimate Duck Donuts Sweetest Fan.* Under the new Strawberry Shortcake themed partnership with Duck Donuts, which was secured by WildBrain’s franchise team, a competition will be held to find the Duck Donuts Sweetest Fan and Their Berry Bestie. To enter, fans need to submit a video via social media of how they and their bestie celebrate life’s sweetest moments with the brand’s sweet treats. The prize will be an all-expense-paid trip to Duck Donuts headquarters in Mechanicsburg, Pennsylvania, and also includes a private screening of the Strawberry Shortcake’s Perfect Holiday special. Additionally, Duck Donuts has a Strawberry Shortcake themed donut, featuring strawberry icing, graham cracker crumbs and marshmallow drizzle that will be highlighted as part of the collaboration. 



For full details on how to enter to win an all-expenses paid trip to Mechanicsburg, Pennsylvania and more, visit https://www.duckdonuts.com/about-us/sweepstakes-rules/ and follow along on Duck Donuts’ TikTok and Instagram.

The Candy Cottage of Christmas Magic

The Strawberry Shortcake themed event will take place at The Candy Cottage of Christmas Magic tomorrow (18 November) and follows the brokering of a partnership by WildBrain’s franchise team with We are Smile Studio, a new company creating immersive theatrical experiences founded by six-time Tony Award-winning theater and film producer Arielle Tepper and Creative Producer Vance Garrett.


A fruit-themed costumed character stands near Strawberry Shortcake-themed products behind a wooden-painted bar.

During The Candy Cottage of Christmas Magic themed experience, registered guests for the free event will have the opportunity to meet the iconic Strawberry Shortcake character and enjoy branded sweet treats. Visitors will also receive a recipe card for Strawberry Shortcake’s Candy Cottage Peppermint Chocolate Cinnamon Buns, and on November 18 the Café Grumpy in Rockefeller Center will offer a complimentary strawberry-infused holiday drink, exclusively available for the Strawberry Shortcake event. 

A new Strawberry Shortcake art installation by famed artist SpooksieBoo will also feature, with the first 300 fans receiving an exclusive SpooksieBoo collectible pin. Classic Strawberry Shortcake dolls from licensee Jay Franco will also be on display throughout the event. The partnerships with SpooksieBoo and Jay Franco were brokered by WildBrain’s global licensing agency, WildBrain CPLG.

Strawberry Shortcake fans are invited to reserve tickets on Eventbright.

For more information, please contact:

Aimée Norman at The DDA Group aimee.norman@ddapr.com +44 (0) 7957 564 050

About Strawberry Shortcake

WildBrain’s Strawberry Shortcake is one of the world’s most-adored brands. Since her creation in 1973, with the release of a simple Valentine’s Day greeting card, Strawberry Shortcake has grown and evolved with new content, toys and experiences for each new generation of kids. Parents who loved her when they were young, can now share a fresh new Strawberry Shortcake with their children through the all-new original WildBrain series Berry in the Big City, as well as through new toys, books, games, apparel, events – and of course, dolls, which still boast their iconic scent. Previous Strawberry Shortcake content in WildBrain’s library, including the series Strawberry Shortcake and Berry Bitty Adventures, and the animated movies Sky’s the Limit and The Sweet Dreams Movie, continues to delight young audiences on streaming and broadcast platforms worldwide. With an international presence that has generated over US 4$ billion in retail sales since its first launch, Strawberry Shortcake is a true character-brand phenomenon that is cherished by kids and families worldwide. Visit her at: strawberryshortcake.com

About WildBrain

At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° IP management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands with kids and families around the world. With approximately 13,000 half-hours of filmed entertainment in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Caillou, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart. 

Our studios produce such award-winning series as The Snoopy ShowSnoopy in SpaceStrawberry Shortcake: Berry in the Big City; Sonic PrimeChip and PotatoTeletubbies Let's Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered over 1 trillion minutes of watch time. Our television group owns and operates some of Canada’s most-viewed family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.  

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com

About We Are Smile Studio

We Are Smile Studio is a new theatrical company founded by six-time Tony Award-winning theater and film producer Arielle Tepper, of notable performances such as Annie, Hamlet, Les Liaisons Dangereuses, The Pillowman and more, Creative Producer Vance Garrett of notable projects such as Museum of Ice Cream, Sleep No More among others. Its mission is to create world-caliber, venue-defining experiences using industry-leading commercial expertise and to make best-of-class theatrical craft, masterful storytelling and elevated pop sensibility.

About Tishman Speyer (tishmanspeyer.com)

Tishman Speyer is a leading owner, developer, operator and investment manager of first-class real estate in 36 key markets across the United States, Europe, Asia and Latin America. Our portfolio spans market rate and affordable residential communities, premier office properties and retail spaces, industrial facilities, and mixed-use campuses. We create state-of-the-art life science centers through our Breakthrough Properties joint venture, and foster innovation through our strategic proptech investments. With global vision, on-the-ground expertise and a personalized approach, we are unparalleled in our ability to foster innovation, quickly adapt to global and local trends and proactively anticipate our customers’ evolving needs. By focusing on health and wellness, enlightened placemaking and customer-focused initiatives such as our tenant amenities platform, ZO, and our flexible space and co-working brand, Studio, we tend not just to our physical buildings, but to the people who inhabit them on a daily basis. Since our inception in 1978, Tishman Speyer has acquired, developed, and operated 533 properties, totaling 223 million square feet, with a combined value of over $129 billion (U.S.). Our current portfolio includes such iconic assets as Rockefeller Center in New York City, The Springs in Shanghai, TaunusTurm in Frankfurt and the Mission Rock neighborhood currently being realized in San Francisco.

About Duck Donuts

Duck Donuts opened its first locations in 2007 in the beach resort towns of Duck and Kitty Hawk, North Carolina with the intention to create an oasis for vacationers to enjoy warm, delicious, made-to-order donuts. Headquartered in Mechanicsburg, Pennsylvania, the company began franchising in 2013, and prides itself on sprinkling happiness to its guests through its unique in-store experience, exceptional guest service and a duckzillion donut combinations. As one of the fastest-growing donut franchise companies, Duck Donuts has more than 135 locally owned and operated shops across 25 states, Puerto Rico and international locations in Bangkok, Thailand; Burlington, Ontario; Doha, Qatar; and Cairo, Egypt. For more information, visit www.duckdonuts.com.      

*The sweepstakes will open on November 16 and close on November 26, 11:59 PM (EST). Must live in the U.S. to enter. By entering, you confirm that you are at least 18 years of age and adhere to Instagram and TikTok’s terms of use. The winner will be contacted via direct message on Friday, December 1, from the official Duck Donuts Instagram or TikTok. No purchase necessary. This giveaway is not associated with Instagram or TikTok. The sweepstakes is not open to residents of Alaska, Hawaii, or Rhode Island. See Official Rules at Duck Donuts website including additional eligibility restrictions, prize descriptions/restrictions/ARVs and complete details. Many will enter, only one will win the Contest. Sponsor: Duck Donuts Holdings LLC

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