Franchise Management
BRINGING BRANDS TO LIFE THROUGH COMMUNITY, EXPERIENCES AND CONSUMER PRODUCTS
WildBrain is home to some of the world’s most-loved kids’ and family brands. We specialize in creating, building and growing high-profile global entertainment brands, and we license consumer products across major territories worldwide. With expertise in brand development, licensing, marketing and creative, we build and manage brands that captivate and inspire through engaging content, first-class distribution, quality consumer products, live experiences and digital media.
Peanuts
The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by the family of Charles M. Schulz, who first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students.
Strawberry Shortcake
WildBrain’s Strawberry Shortcake is one of the world’s most adored characters. Since her 1970s debut on a simple greeting card, Strawberry Shortcake has evolved into a “berry” beloved brand for generations of fans. She has starred in multiple animated series and specials with her “berry best friends” over four generations and continues to deliciously delight audiences across television, streaming and digital platforms globally. Since the launch of her iconic 1980s scented dolls, Strawberry Shortcake and friends have captured the hearts of millions through a diverse array of sweet products and yummy experiences. Strawberry Shortcake is owned by WildBrain, a global leader in kids’ and family entertainment.
Follow Strawberry Shortcake on Instagram, TikTok, Pinterest and YouTube
Teletubbies
For over 27 years, WildBrainʼs Teletubbies have been engaging and entertaining audiences across multiple generations. Seen on broadcasters and streaming platforms around the world—including a re-imagined live-action Netflix series featuring narrator Tituss Burgess (Unbreakable Kimmy Schmidt), plus the CG-animated YouTube series, Teletubbies Letʼs Go!—the Teletubbies offer hours of content for fans of every age. Through their exuberance and curiosity, Tinky Winky, Dipsy, Laa-Laa and Po foster the developing imaginations of toddlers in a delightful world filled with joyous exploration, visual anticipation and silly surprises. Extensive activations and digital touch points have also seen the Teletubbies become beloved pop culture icons for older fans, adored by celebrities and culture setters around the world, with millions of followers on social media. As a lifestyle brand, Teletubbies continues to captivate audiences by participating in pop culture conversations. The Teletubbies are owned by WildBrain, a global leader in kids and family entertainment.
Yo Gabba Gabba!
Yo Gabba Gabba! is a vibrant, music-driven preschool brand that mixes high-energy fun with creative learning. With its colourful cast of characters and a soundtrack packed with catchy tunes, the series celebrates friendship, movement and self-expression. Known for its unique blend of animation, live action and indie music cameos, Yo Gabba Gabba! has built a multigenerational fanbase and cult following. It’s not just a show—it’s a joyful, danceable world where kids and grown-ups alike are invited to play, learn, and groove together.
Follow Yo Gabba Gabba! on Instagram
Degrassi
Degrassi is a groundbreaking entertainment brand known for its authentic, unfiltered portrayal of teen life. Spanning generations since its debut in the late 1970s, the Canadian-born franchise has become a global phenomenon, tackling real issues—from identity and relationships to mental health and social justice—with honesty and heart. With iconic characters, diverse storytelling and a loyal fanbase, Degrassi has not only entertained but also empowered audiences, making it one of the most influential teen dramas in television history.
In the Night Garden
In the Night Garden is an enchanting and captivating world full of fascinating stories, nursery rhymes, music and humour which takes children 6 months to 3 years old on an imaginative journey of discovery and understanding. Igglepiggle, Upsy Daisy and Makka Pakka have become a part of bedtime rituals for many preschoolers, with the series reaching 100 live action episodes and 1 million+ YouTube subscribers. As the series celebrated its 15th anniversary in 2022, In the Night Garden delighted little fans once again with the launch of six brand new CG specials, the ZinkyZzzonk Specials. In the Night Garden is a top preschool toy property.
Watch In The Night Garden on YouTube.
Twirlywoos
The Twirlywoos are four small, bird-like characters who are inquisitive, enthusiastic and always looking to learn something new about the world. Originally commissioned by CBeebies, Twirlywoos features laugh-out-loud child-centric humour which encourages preschoolers to think for themselves and gain confidence in their own perceptions of the world. Through the show, young audiences are able to reinforce their understanding as they grow and develop, becoming active and inquisitive within their own lives.
Ever curious, they seek adventure and fun wherever they go. Whether in the real world or on their big red boat, they love to hide, imitate and be surprised as they discover new things. The show has been developed with a commitment to watching how children interact and develop, and each episode creates spaces for preschoolers to make their own connections, which aids their learning.
Watch Twirlywoos on YouTube.
Brave Bunnies
Aimed at kids aged 2–5, Brave Bunnies follows Boo and her big brother, Bop, as they travel the world with their Ma and Pa in their Bunny Bus around the Bunny World, encountering old friends and making more new ones. Boo and Bop have some big surprises in store for small viewers as they visit their “Best Bunny Friends” at their homes, meeting their families, exploring their unique lifestyles and sharing new adventures.
Watch Brave Bunnies on YouTube.
Chip and Potato
Chip & Potato follows Chip, a five-year-old pug whose life is about to change. She’s going it alone at kindergarten, play dates and sleepovers, facing big life challenges without grown-ups. There to help and comfort Chip whenever she needs it is her best friend, Potato: a little “toy” who she snuggles in her pocket. However, Potato is actually a real, living mouse who must be kept a secret.
Watch Chip and Potato on YouTube.