Strawberry Shortcake to take center stage during New York Toy Fair weekend with SoHo “Galentine’s” activation and industry panel on today’s nostalgia boom

New licensing collaborations with L.O.L Surprise!, MONOPOLY and CANDY LAND expand Strawberry Shortcake’s footprint in toys and games

New York – February 4, 2026 – WildBrain, a global leader in family entertainment, has unveiled a CG refresh of classic Strawberry Shortcake ready to headline a vibrant slate of new original digital content rolling out for fans beginning this February. The new content, which brings the iconic classic Strawberry Shortcake to life in CG animation for the first time, features a live-action/animation hybrid baking show, bite-sized micro-shorts, full minisodes and soothing lo-fi ambience videos. Each piece is crafted to engage audiences across WildBrain’s digital network—reaching families on YouTube and igniting nostalgia from young adults on TikTok and Instagram.

The content announcement comes ahead of New York Toy Fair, where Strawberry Shortcake will be bringing her very own pop-up bakery to the heart of SoHo to celebrate Galentine’s Day. From February 14-15, Strawberry and her “berry besties” will serve up sweet treats to the public, debut exclusive first look reveals across toy, games and plush, and dish out delicious giveaways in collaboration with Magnolia Bakery and Little Words Project. Strawberry Shortcake fans are invited to join the bake shop fun at 188 Lafayette St, New York, each day from 11-5 PM.

Then, at the Toy Fair itself, Strawberry Shortcake’s resurgent fandom will feature alongside brands such as Peanuts, The Cat in the Hat and Peter Rabbit in a lively industry panel titled “How Entertainment Brands are Leveraging the Nostalgia Boom to Engage Multigenerational Audiences.” Led by moderator Joel Silverman, CEO & Co-Founder of KidsKnowBest, the panel brings together industry leaders, including Kate Smith, WildBrain’s EVP Audience Engagement; Scott Shillet, Peanuts Worldwide’s VP Global Licensing; Ellie Terveen, Dr. Seuss Enterprises’ Chief Operating Officer; and David Sprei, Penguin Ventures’ Commercial Director. Toy Fair delegates are invited to attend the panel on February 16 from 3:20-4:00 PM at the Toy Fair University Theatre.

In addition to new content and Toy Fair activations, the Strawberry Shortcake franchise continues to expand its footprint in the toys and games sector with new licensing partnerships brokered by WildBrain CPLG. A global collaboration with L.O.L. Surprise!, a fan-favorite brand from MGA Entertainment, known for its signature surprise and unboxing experience, has introduced the L.O.L. Surprise! Loves The World of Strawberry Shortcake Tots collection, while a collaboration with USAopoly will see exclusive Strawberry Shortcake editions of Hasbro’s iconic MONOPOLY and CANDY LAND games roll out in the U.S. and Canada this spring.  

Erin Morris, VP, Strategic Global Franchise & Retail, WildBrain, said: “Strawberry Shortcake is a true icon, beloved by generations around the world. This evolution blends the nostalgia of Strawberry’s classic bonnet-and-bloomers style with CG animation and storytelling designed to captivate both new and long-time fans across generations and geographies. As we expand the world of Strawberry Shortcake and her ‘berry besties’, we’re excited to partner with world-leading brands to sweeten the toy and games aisle with new products this year. Fans have told us they love classic Strawberry Shortcake, so we’re pleased to create joyful, fun and sweet experiences across our digital network for today’s audiences—whether they’re discovering Strawberry for the first time or reconnecting with a childhood favorite.”

A “berry” sweet content rollout

From a fresh live-action/animation baking show to full minisodes starring Strawberry Shortcake and her “Berry Besties” bursting with fun and friendship, the content rollout is set to whisk fans of all ages into a world of sweetness.

With the official Strawberry Shortcake YouTube channel now reaching a global community of over 2.2 million subscribers, surpassing 1.4 billion lifetime views, the brand’s YouTube footprint continues to expand across North America, Europe and Latin America, powered by an ever-growing digital network of localized channels.

The new digital content slate includes:

• THE BERRY BEST BAKING SHOW: A 12-episode live-action/animation hybrid baking show (3–5 minutes each) for children aged 4–8, blending real-life fun with animated charm. The first four episodes premiere weekly on YouTube from March 19, 2026, with the second batch of four on May 14, and the final four on July 9, 2026.

• Minisodes: 26 CG-animated shorts (3–4 minutes each) featuring Strawberry and her “Berry Besties”, set to roll out on YouTube later this year.

• Micro-shorts: 52 CG animated bite-sized, character micro-shorts (15 seconds each) starring Strawberry and her cat Custard, dropping weekly on YouTube and other social platforms from February 5, 2026.

• Lo-fi ambience videos: visually rich, mood-setting videos (1 hour each) deliver a calming experience, launching on YouTube from February 5, 2026.

  
  

For more information, please contact:

Louisa Danquah  

Marketing & Communications Specialist, Global Partnerships & Licensing, WildBrain 

Louisa.Danquah@wildbrain.com  

About WildBrain

At WildBrain we inspire imaginations through the wonder of storytelling. A leader in 360° franchise management—spanning Content Creation, Audience Engagement and Global Licensing—our mission is to cultivate and grow love for our own and partner brands through exceptional entertainment experiences. Home to such franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we produce such acclaimed series as The Snoopy Show, Snoopy in Space, Camp Snoopy, Teletubbies Let’s Go!, Yo Gabba GabbaLand!, Sonic Prime and Strawberry Shortcake: Berry in the Big City. With a library of approximately 14,000 half-hours, our shows reach kids and families everywhere, including on our YouTube network, which has generated more than 1.7 trillion minutes of watch time. Our consumer products licensing arm, WildBrain CPLG, represents our own and partner brands in every major territory worldwide. Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.

About MGA Entertainment

MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA’s portfolio spans a dynamic range of original and licensed brands — from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award-winning MGA family includes fan-favorite brands such as L.O.L. Surprise!™,Little Tikes®, Rainbow High™, Bratz®, MGA’s Miniverse™, Yummiland™, CarTuned™, Ninjombie™, Wonder Factory™, DohKins™, BABY born®, and Zapf Creation®.  To learn more, visit mgae.com and follow MGA on LinkedIn, TikTok, Instagram and Facebook.

About USAopoly (aka The Op Games)

The Op, also known as Usaopoly, is a family entertainment company and leading publisher and manufacturer of board games and puzzles for over 25 years! Our diverse portfolio includes award-winning and best-selling titles such as TELESTRATIONS®, BLANK SLATE™, HUES & CUES™, TAPPLE and HARRY POTTER™ HOGWARTS BATTLE™ as well as licensed versions of MONOPOLY®, CLUE®, MUNCHKIN®, TRIVIAL PURSUIT®, DICE THRONE, SMASH UP, and more. The Op continues to partner with marquee brands and licensors such as Hasbro, Disney, Marvel, Nintendo, Warner Bros., Cartoon Network, and Nickelodeon. The Op is passionate about bringing family, friends, and fans together to create memorable experiences through play! Learn more at www.TheOp.games.