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WildBrain inks new international distribution deals for seasons 1 and 2, including with

Prime Video, Showmax and AMC Networks International

Toronto, ON – May 11, 2023 – WildBrain Television is pleased to announce it has greenlit a third season of the hit, magical family drama Ruby and the Well (8x60’), which is now filming in Toronto. The new season is scheduled to deliver this summer and will premiere in Canada on Family Channel in fall 2023.

Three teens stand smiling while facing something off-camera to the left. The person in the middle holds a bunny in her arms, while the person on the right holds a small dog.

In Season 3, Ruby emerges from the challenges of the previous season and doubles down on her commitment to being a well keeper. After all, granting wishes is who she is. But as the well heaps on more and more demands and Ruby holds herself to ever-higher standards, something’s got to give. First, it’s school and friends, but when she lets down her family big time, she can’t ignore the problem any longer. Doing it all may prove to be too tricky a balancing act, even for Ruby.

Additionally, WildBrain, which serves as global distributor for Ruby and the Well, has secured new international deals for seasons one and two of the series. AMC Networks International for Spain and YLE for Finland have each signed on for seasons one and two. Prime Video (Germany), Showmax (Africa), TVNZ (New Zealand) and MBC Mauritius (Africa) have picked up season one. SIC (Portugal) and Canada’s national public broadcast Radio-Canada’s online streaming platform, ICI ETXRA, are on board for season two having previously aired season one.

“We’re delighted that families at home and abroad are embracing this wonderful Canadian drama,” said Katie Wilson, VP, Channels and Global Acquisitions at WildBrain Television. “With charming characters and magical storylines, Ruby and the Well is a truly heartwarming series offering a shared experience that our audience needs right now. We’re excited that the adventures with Ruby and her friends will continue in a new season.”

"Ruby and the Well season three is a continuation of the heartwarming journey that has enchanted families across Canada and beyond,” said Christina Jennings, Chairman and President, Shaftesbury. “As we launch into this new season, we invite our viewers to join Ruby and her friends on an unforgettable adventure that promises to inspire and entertain.”

Ruby and the Well is produced by Shaftesbury and Family Channel, in association with BYUtv, and with the support of the Shaw Rocket Fund.

For more information, please contact:

Kelsey MacLeod, Manager Communications & PR, WildBrain Television +1 416-956-5425

About WildBrain Television

WildBrain Television is comprised of four premium kids’ and family networks, including Family Channel, Family Jr., WildBrainTV and Télémagino. Delivering best-in-class programming to Canadian families, WildBrain Television is home to world-renowned series and specials, including Holly Hobbie, Ruby and the Well, Jungle Beat, Brave Bunnies, Caillou, Strawberry Shortcake: Berry in the Big City, Slugterra, Miraculous: Tales of Ladybug and Cat Noir and Summer Memories.

About Shaftesbury

Shaftesbury is an award-winning creator and producer of original content for television, film, and digital. Shaftesbury's current primetime slate includes 16 seasons of the international hit series Murdoch Mysteries for CBC, ITV Studios and UKTV, and five seasons of Hudson & Rex for Citytv, both are available in over 120 countries worldwide. With over 150 hours of award-winning content spanning live action, feature films and animated series, Shaftesbury Kids & Family productions include three seasons of Emmy® nominated series Ruby And The Well for BYUtv and Family Channel, Life With Luca The Movie a spin-off of the global hit series Life With Derek for Family Channel, four seasons of the multi-award-winning digital series The Solutioneers and Macy Murdoch, a spin-off of international success Murdoch Mysteries for CBC Gem.


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