Senior executive joins in newly created role to amplify clients’ brands
London, UK – 17 December 2019 – WildBrain Spark, a leading digital kids’ network and studio, has appointed Clare Bennett to the newly created role of Head of Paid Media. Clare will work with WildBrain Spark’s partners to maximise the effectiveness of their paid media across digital platforms, in addition to supporting the marketing and commercial teams in building WildBrain Spark’s own brands and IP.
Jon Gisby, WildBrain Spark’s MD, said: “Clare brings an abundance of experience in planning and delivering global paid media campaigns to build awareness and engagement with brands. We look forward to her working with our partners to meet their business goals and maximise the value of their content and IP.”
Clare Bennett added: “WildBrain Spark has an amazing portfolio of commercial partners and I look forward to working closely with the team to maximise the potential of our partners’ brands through strategic and fully integrated paid media campaigns.”
Clare has almost a decade of experience in the media industry and joins WildBrain Spark from Dentsu Aegis Network’s creative and media agency 360i Europe, where she held the position of Group Account Director. During her tenure, Clare was the strategic lead for a portfolio of clients leveraging end to end solutions including branding, through to creative and paid media. Prior to that, Clare held roles at companies including Vizeum, iProspect and Netbooster UK.
For more information, please contact:
Aimee Norman at DDA Blueprint PR
aimee@ddablueprint.com
+44 (0) 20 7932 9800
About WildBrain Spark
WildBrain Spark builds brands through the management and creation of preschool and children’s entertainment content on platforms such as YouTube, Amazon Video Direct and ROKU. WildBrain Spark’s branded YouTube network is one of the largest of its kind, featuring more than 200,000 videos for over 650 kids’ brands in over 20 languages. Every 90 days, one in every three kids worldwide with access to YouTube watches video content on the WildBrain Spark network, which has over 145 million subscribers, and generated over 183 billion minutes of watch time across 37 billion views from October 2018 to September 2019.
Connecting kids’ content owners and creators with advertisers in the Advertising Video-on-Demand (AVOD) space, the WildBrain Spark network features much of WildBrain’s own library of approximately 13,000 half-hours of kids’ and family content, including Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Degrassi and Yo Gabba Gabba!, as well as popular third-party brands such as Fireman Sam, Curious George, Shopkins and Ben 10. WildBrain Spark Studios also specialises in the creation of new, original content for its network, such as animated and live-action shorts; toy-play and stop-motion videos; preschool counting and alphabet videos; nursery rhymes and more.