New retail activations and licensing collaborations spanning fashion, beauty, toys and collectibles, food and beverage and more bring the Teletubbies’ signature joy to global fans
Toronto – October 1, 2026 – As WildBrain, a global leader in family entertainment, builds towards the Teletubbies’ milestone 30th anniversary in 2027, the culture-defining franchise continues to expand its growing slate of consumer products and experiential activations to spark joy among fans of all ages and spread smiles around the world.
“The Teletubbies are more than a beloved children's brand. They represent a feeling that people of all ages instantly recognize: joy, play and human connection. That's what makes the franchise such a compelling platform for partners. Whether through products, activations or cultural collaborations, we're creating new ways for fans to experience the joy, warmth and connection that define the Teletubbies, all wrapped in a BIG HUG. As we head into the brand's 30th anniversary, we're delighted to welcome partners who share our belief that the world can always use a little more joy—and a lot more BIG HUGS.”
Ben Peace, EVP Franchise, WildBrain
Bringing joy to life through new activations
Following recent successful Asia Pacific activations including Korea’s National Museum of Modern and Contemporary Art, Starfield Balloon Festival and Gyeongju City takeover, as well as the launch of the WildBrain Garden retail destination in China, WildBrain continues to build momentum in the region with a new activation in Taiwan, where Pu Tai has launched the territory's first-ever Teletubbies pop-up experience at Taipei's Q Square, featuring immersive photo opportunities, character appearances and exclusive merchandise.
Spreading smiles across every licensing category
Teletubbies continues to expand across consumer products through a broad slate of licensing partnerships brokered by leading licensing agency WildBrain CPLG.
Building on recent collaborations with brands like sportswear company Diadora, Teletubbies continues to grow its fashion and accessories program. In the U.S. and Canada, a new agreement with Bull Airs will bring limited-edition capsule collections spanning apparel, accessories and footwear to fans, available for pre-sale later this year. Also in the region, Overlord Caps is set to launch a headwear collection in late 2026 perfect for Gen Z fans, while Whatever! Makes You Happy is set to launch a unique collection of bags, accessories and trinkets in spring 2027. Elsewhere, Funiglobal in Spain has renewed its line of Teletubbies dress-up costumes, and La Carpe in China has launched a kids’ clothing collaboration with additional products coming soon.
In toys and collectibles, Character Options is growing their successful Teletubbies line with new stylized plush and figurines, while also expanding beyond the U.K. into Pan-Europe. Additionally, in the U.S. and Canada, Kids Preferred will launch new stylized infant plush next year, while McFarlane Toys' QMx brand will launch Teletubbies Q-Fig 3.5" collectible figurines in 2027. The National Bobblehead Hall of Fame and Museum in the U.S. has also come on board for a line of collectible bobbleheads.
Following successful beauty collaborations with partners like Glisten Cosmetics, Trixie Cosmetics and MISSHA, Teletubbies has signed a new deal with Malaysia’s Glampick, who has launched a Teletubbies K-beauty program featuring brands such as AXIS-Y, Bano:Bagi, COSRX, Dr. Althea, EQQUALBERRY, ilso, NARD, Purito, SKINFOOD and SOME BY MI. Additionally, in the lifestyle category, FitPet in Korea has launched a line of pet accessories, while in food and beverage, a new promotional partnership with SMUCKER’S will let fans redeem special jam packages for collectible Teletubbies keychains across South Korea. ToySelect in Taiwan has also launched a series of Teletubbies phone cases, AirPods cases, MagSafe accessories and lifestyle tech products.
In retail and QSR, MINISO will expand its Teletubbies offering with new global SKUs, while in China, renowned hot pot chain Haidilao has come on board for a Teletubbies collaboration launching in October 2026.
To learn more about licensing opportunities for Teletubbies, please visit WildBrain during Brand Licensing Europe at its dedicated Franchise booth (#E173), located near the WildBrain CPLG stand (#B171).
For more information, please contact:
Media
Misha Harding, Communications & PR Manager
WildBrain
About WildBrain’s Teletubbies
WildBrain's Teletubbies have been saying “EH-OH!” and delighting preschoolers and families around the world since 1997, becoming one of the most recognizable and enduring children's brands of all time. Through the playful adventures of Tinky Winky, Dipsy, Laa-Laa and Po, the brand inspires curiosity, imagination and early learning while encouraging social, emotional, cognitive and physical development. Today, the Teletubbies continue to connect with audiences across every screen through new content on platforms like Netflix, an expansive global footprint on YouTube and FAST, with over 30 channels on each, and millions of followers on social media. Beyond entertainment, the brand has evolved into a global lifestyle franchise, with collaborations, consumer products and experiences spanning apparel, accessories, plush, collectibles, beauty and more. Beloved by children, embraced by nostalgic fans and celebrated across pop culture, this colourful quartet continues to engage audiences of all ages through fresh storytelling, immersive experiences and meaningful brand partnerships. The Teletubbies are owned by WildBrain, a global leader in family entertainment.
About WildBrain
At WildBrain, we build and grow beloved family brands through exceptional entertainment experiences. Home to franchises such as Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we are a global leader in franchise management—bringing stories to life through content production, audience reach and consumer products. Our award-winning studio has partnered with top global platforms such as Apple TV, Netflix and the BBC, producing acclaimed series such as The Snoopy Show, Strawberry Shortcake: Berry in the Big City, Teletubbies (2015), Yo Gabba GabbaLand! and Finding Her Edge. The WildBrain Network, offering more than 1,000 channels across YouTube, FAST and AVOD, delivers premium-quality content to today’s kids and families wherever they’re watching—connecting advertisers to audiences at scale through brand-safe media solutions. WildBrain CPLG, our global licensing and consumer products arm, represents our own and partner brands across major territories worldwide. Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.