- May 12
- 5 min read
New partners include Korea’s National Museum of Modern and Contemporary Art (MMCA), Handcraft, Monogram International and more ahead of major brand milestone
Visit the Teletubbies at WildBrain’s dedicated Franchise booth during Las Vegas Licensing Expo (#M194)
Toronto – May 12, 2026 – WildBrain, a global leader in family entertainment, is building joyful momentum for its iconic Teletubbies franchise ahead of its milestone 30th anniversary in 2027. A colourful slate of immersive activations and new international licensing collaborations brokered by its global licensing agency, WildBrain CPLG, deliver playful fan experiences that reinforce the brand’s enduring legacy, cultural impact and global appeal.
“As we build towards the Teletubbies’ 30th anniversary, we’re significantly accelerating our content pipeline, licensing collaborations and a digital‑first strategy designed to connect with today’s preschool parents and young audiences across key global markets—particularly on platforms like YouTube, where the brand continues to engage millions of families each month. This always‑on approach is driving fresh discovery and sustained relevance for a new generation, while celebrating the joyful heritage that has made Teletubbies a global icon for three decades. With momentum building ahead of this major milestone, now is the time for partners to get on board the ‘Tubby train’ and unlock bold, colourful collaborations that tap into cultural nostalgia and celebrate 30 years of Big Hugs.”
Erin Morris, VP Global Franchise Strategy & Retail, WildBrain
Bringing “Big Hugs” to fans through experiential activations
From immersive fan experiences to vibrant retail activations, the Teletubbies continue to spread joy around the world by bringing their playful universe to life in unexpected ways.
This spring, the Teletubbies have taken over the historic city of Gyeongju, South Korea, transforming one of the country’s most popular tourist destinations into a citywide celebration of Tubby fun. Running from April through mid-May, the Gyeongju City Takeover integrates the global franchise across public spaces, tourism assets and local commerce, inviting visitors and residents alike to step into a playful, immersive experience featuring pop-up retail, interactive installations and exclusive “Gyeongju Edition” merchandise. Fans can explore the city through a themed stamp tour connecting Hwangridan-gil with major tourist destinations, pose in eye-catching photo zones and enjoy a dedicated Gyeongju × Teletubbies tourism video, while colourful collaborations with local small businesses and appearances from the Teletubbies costume characters bring high-energy, family-friendly moments to the streets.
Continuing this momentum, the Teletubbies are partnering with Korea’s National Museum of Modern and Contemporary Art (MMCA) in Gwacheon from June through August, as part of the museum’s 40th-anniversary celebrations. One of Korea’s most prestigious cultural institutions, MMCA provides a striking backdrop for a collaboration that blends contemporary art, architecture, landscape and pop culture. The partnership will reimagine the Teletubbies through a curated exhibition featuring large-scale installations across the museum and outdoor spaces, complete with exclusive giveaways for guests.
This summer, the Teletubbies will continue their celebrations in Korea with a Tubby takeover of the Starfield Balloon Festival through a partnership with Pepper&Salt, which will see Teletubbies-themed photo zones, character appearances and pop-up stores featuring products from Korean licensees. Additionally, in MENA, Spacetoon will launch the first Teletubbies appearance at the Qatar Toy Festival (QTF), running July 1 through August 2 at the Doha Exhibitions and Conventions Center (DECC), with a mini live show on the QTF stage featuring the Teletubbies mascots.
Say “Eh Oh” to new cross-category licensing collaborations
Alongside these fan-facing activations, WildBrain is continuing to grow the Teletubbies’ presence worldwide through an expanding portfolio of consumer products partnerships across both new and established categories, including collectibles, food and beverage, health and beauty, apparel and accessories, and more.
In the rapidly expanding collectibles category, WildBrain’s long-standing and highly successful global partnership with POP MART will continue to scale across categories with additional Teletubbies blind-box series rolling out worldwide from 2026 and beyond. The brand’s collectibles footprint is also set to grow further in China through a new collaboration with ELSKA, bringing fresh figurines to retail, while U.S.-based Monogram International is launching new Teletubbies figural keychains for fans around the world.
In apparel and accessories, Handcraft is set to launch a range of Teletubbies underwear and loungewear, while ABG has come on board for print-on-demand headwear and cold-weather accessories launching on Amazon, with both collections rolling out in the U.S. and Canada later this year. Additional partners for the U.S. and Canada include Jay Franco and Sons for home and bedding, Isaac Morris Ltd. for apparel, and Centric Brands for launches across sleepwear, accessories and health and beauty. In Japan, Moririn’s Beck and Call will launch a new Teletubbies collaboration featuring bold graphics, while in Korea, a new partnership with Diadora will introduce a Teletubbies-branded sportswear collection for both kids and adults. Additionally, in the U.K., Aykroyds & TDP Licensing Ltd. will expand the brand’s presence with new products this year for children and adults across daywear, swimwear, dressing gowns, underwear and nightwear.
Teletubbies is expanding its whimsical world in the food and beverage space through new collaborations. This March, the Teletubbies partnered with BGF Retail to celebrate Korea’s White Day, with themed stores nationwide featuring exclusive snacks and merchandise, including delicious lunch boxes, cakes, milk, snacks and sandwiches. Additionally, Namu International will launch Teletubbies-themed confectionery for foodie fans across Korea this year.
Following the huge success of its Teletubbies collection with Korean‑born cosmetics brand MISSHA—which has expanded into international markets this year—the brand is set to build further momentum in beauty with a new standout skincare collaboration with CLIO Cosmetics through its nature-inspired Goodal brand, launching in Korea this year and appealing to a growing Gen Z fanbase.
Across digital and gaming, a new partnership with Tencent in China will expand the franchise into mobile gaming with the launch of Teletubbies games for local audiences. In FMCG, the brand has also entered the household essentials space, with LION KOREA rolling out Teletubbies x BEAT laundry capsules for fans and families across the market.
To learn more about licensing opportunities for the Teletubbies, please visit WildBrain during Vegas Licensing Expo at its dedicated Franchise booth (#M194), just steps from the WildBrain CPLG booth (#J204).
For more information, please contact:
Media
Misha Harding, Communications & PR Manager, WildBrain
About WildBrain
At WildBrain, we build and grow beloved family brands through exceptional entertainment experiences. Home to franchises such as Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we are a global leader in franchise management—bringing stories to life through content production, audience reach and consumer products. Our award-winning studio has partnered with top global platforms such as Apple TV, Netflix and the BBC, producing acclaimed series such as The Snoopy Show, Strawberry Shortcake: Berry in the Big City, Teletubbies (2015), Yo Gabba GabbaLand! and Finding Her Edge. The WildBrain Network, offering more than 1,000 channels across YouTube, FAST and AVOD, delivers premium-quality content to today’s kids and families wherever they’re watching—connecting advertisers to audiences at scale through brand-safe media solutions. WildBrain CPLG, our global licensing and consumer products arm, represents our own and partner brands across major territories worldwide. Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.