Brand-new trailer and poster art for Strawberry Shortcake’s Bake Shop, premiering October 16 on the WildBrain Network, reveal fresh CG looks for Strawberry’s beloved Berry Besties
New licensing partners for Strawberry Shortcake include Glisten Cosmetics, Zara, Whatever! Makes You Happy and more
Toronto – September 28, 2026 – As WildBrain, a global leader in family entertainment, is set to launch its brand-new CG-animated series, Strawberry Shortcake’s Bake Shop, the company is headed to Brand Licensing Europe with a robust slate of new licensing partnerships for its beloved Strawberry Shortcake franchise. Premiering October 16 on the official Strawberry Shortcake YouTube channel on the WildBrain Network, with the full 26 x 3’-episode season rolling out over the following year, the new bite-sized series follows Strawberry and her Berry Besties as they bake the world a better place one sweet treat at a time.
Ahead of launch, WildBrain unveiled the official series trailer and poster art, offering fans their first glimpse at the full cast of Strawberry’s Berry Besties—including beloved characters Orange Blossom, Blueberry Muffin, Huckleberry Pie, Raspberry Tart, Apple Dumplin’ and Custard—in their all-new CG looks inspired by their classic 1980s designs.
Building global momentum towards Strawberry Shortcake’s 50th anniversary in 2028, the franchise has also launched its “Purrfect Pets” campaign celebrating the beloved animal companions of Strawberry Shortcake and her Berry Besties through new content, activities and pet-inspired products, which will be followed by the “Berry Bake Shop” campaign in fall 2027 celebrating the friendships formed while sharing sweet treats and special moments together. New content, brand campaigns and fan activations continue to celebrate the World of Strawberry Shortcake and her friends, creating fresh opportunities for fans and partners to embrace the franchise's enduring themes of friendship, kindness and community.
“Fans love Strawberry Shortcake because of the warm memories of childhood the brand evokes and the shared experiences they have with their kids today. People who grew up with the brand continue to find new ways to engage with it, while a whole new generation of young kids are discovering her for the first time. That enduring connection, supported with fresh content and new consumer products, is creating exciting opportunities for fans and partners alike as Strawberry Shortcake heads towards her 50th anniversary in 2028.”
Ben Peace, EVP Franchise, WildBrain
A fresh batch of licensing partnerships
WildBrain’s Strawberry Shortcake continues to expand across consumer products through a fresh lineup of licensing partnerships brokered by leading licensing agency WildBrain CPLG.
In beauty and lifestyle, new collaborations for Strawberry Shortcake include Glisten Cosmetics for a new collection of multi-use makeup palettes inspired by Strawberry and her Berry Besties, now available in Europe, and a global deal with Zara for a line of body mist sprays, launching spring 2027. In the U.S. and Canada, new agreements include Happy Brands for branded stationery and planners, now available, while in the U.S., Poppy & Pout has launched a limited-edition Berry Besties lip balm trio inspired by Strawberry Shortcake, Lemon Meringue and Orange Blossom, while Makeup Junkie Bags has come on board for Strawberry Shortcake cosmetic bags, launching this October.
In apparel and accessories, new partnerships in the U.S. and Canada include Posh Peanut for its first Strawberry Shortcake collection launching later this year, Justice Brands for a fashion-forward apparel capsule for tweens launching spring 2027, Whatever! Makes You Happy for co-branded and stylized apparel and accessories, and Bull Airs for a limited-edition capsule collection spanning apparel, accessories and footwear, available for pre-sale winter 2026. International growth in the category continues through a partnership with Tao Tong in Singapore for a Strawberry Shortcake lifestyle collection, with the first drop set to launch in October featuring selected products across apparel, sleepwear, accessories, bedding, bags, pet products and more. Meanwhile, a jewelry collaboration in the U.S. and Canada with Alex and Ani, available May 2027, continues to extend the brand's appeal to tween, teen and adult fans.
The toy and collectibles category is also gaining momentum through a new partnership with Simba Toys in Europe. Additionally, new agreements in the U.S. and Canada include Kids Preferred for a collection of Strawberry Shortcake stylized plush, available spring 2027, as well as Q-Fig 3.5" collectible figurines from McFarlane Toys' QMx brand, launching June 2027, while in the U.S., the National Bobblehead Hall of Fame and Museum is set to launch a line of collectible bobbleheads.
Across retail and QSR, Strawberry Shortcake continues to build growth, with new worldwide SKUs through retail partner MINISO, as well as kids’ meal promotions with KUDU across MENA featuring Strawberry Shortcake-themed toys.
To learn more about licensing opportunities for Strawberry Shortcake, please visit WildBrain during Vegas Licensing Expo at its dedicated Franchise booth (#E173), just steps from the WildBrain CPLG booth (#B171).
For more information, please contact:
Media
Misha Harding, Communications & PR Manager
WildBrain
About WildBrain’s Strawberry Shortcake
WildBrain’s Strawberry Shortcake is one of the world’s most adored characters. Since her 1970s debut on a simple greeting card, Strawberry Shortcake has evolved into a “berry” beloved brand for generations of fans. She has starred in multiple animated series and specials with her “berry best friends” over four generations and continues to deliciously delight audiences across television, streaming and digital platforms globally. Since the launch of her iconic 1980s scented dolls, Strawberry Shortcake and friends have captured the hearts of millions through a diverse array of sweet products and yummy experiences. Strawberry Shortcake is owned by WildBrain, a global leader in family entertainment.
About WildBrain
At WildBrain, we build and grow beloved family brands through exceptional entertainment experiences. Home to franchises such as Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we are a global leader in franchise management—bringing stories to life through content production, audience reach and consumer products. Our award-winning studio has partnered with top global platforms such as Apple TV, Netflix and the BBC, producing acclaimed series such as The Snoopy Show, Strawberry Shortcake: Berry in the Big City, Teletubbies (2015), Yo Gabba GabbaLand! and Finding Her Edge. The WildBrain Network, offering more than 1,000 channels across YouTube, FAST and AVOD, delivers premium-quality content to today’s kids and families wherever they’re watching—connecting advertisers to audiences at scale through brand-safe media solutions. WildBrain CPLG, our global licensing and consumer products arm, represents our own and partner brands across major territories worldwide. Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.