Made in Canada, the premium apparel collaboration reimagines the Degrassi Panthers’ iconic blue-and-gold uniforms as athletic-inspired streetwear
Collection launches worldwide online and at select OVO stores on September 25
Toronto – September 23, 2026 – Class is back in session.
WildBrain and October’s Very Own (OVO) today unveiled the OVO x Degrassi Collection, a premium apparel line bringing together two cultural forces with deep Toronto roots. Made in Canada and inspired by Degrassi’s iconic athletic program, the collaboration gives the Degrassi Panthers’ blue-and-gold school spirit a fresh OVO treatment, with a collection rooted in the halls and locker rooms that defined generations of Degrassi students. The partnership was brokered by WildBrain’s leading licensing agency, WildBrain CPLG.
At the head of the class is a bold fleece varsity jacket featuring layered twill patchwork, retro graphics and OVO x Degrassi detailing, alongside an archival recreation of the iconic basketball jersey worn by Jimmy Brooks, the fan-favourite Degrassi character portrayed by Drake. The collection also includes a cotton Panthers football jersey bearing the number 86 in tribute to Drake’s birth year, a premium fleece sweatsuit, vintage-style heritage crewneck, and a range of tees and gym wear staples inspired by classic phys-ed uniforms. A multi-print tote and classic sport cap complete the lineup.
“Degrassi and OVO share deep Toronto roots, with ties that reach back to Jimmy Brooks and some of the franchise’s most memorable years. Drawing inspiration from the iconic Panthers athletic program, the collection captures the school spirit and athletic tradition that generations of fans have come to associate with Degrassi. As we approach the 25th anniversary of Degrassi: The Next Generation in October, it feels like the perfect moment to celebrate the franchise’s cultural legacy with this collaboration.”
Ben Peace, EVP Franchise, WildBrain
The OVO x Degrassi Collection launches Friday, September 25, 2026, at 10 a.m. ET through OVO’s website worldwide. It will also be sold at OVO stores across Canada, including Toronto’s Yorkdale Shopping Centre, CF Toronto Eaton Centre, Square One Shopping Centre and Scarborough Town Centre locations, as well as stores in Calgary, Vancouver and Burnaby. In the United States, the collection will be available at OVO’s location at The Grove in Los Angeles.
For more information and to shop the collection, visit octobersveryown.com. Follow Degrassi on Instagram (@degrassi), TikTok (@degrassiofficial), Facebook (facebook.com/degrassi) and YouTube (youtube.com/degrassi).
For more information, please contact:
Media
Misha Harding, Communications & PR Manager
WildBrain
About WildBrain’s Degrassi
WildBrain's Degrassi is a groundbreaking entertainment brand known for its fearless and unfiltered portrayal of teen life. Spanning generations since its debut in 1980, the Canadian-born franchise has become a global phenomenon, tackling real issues—from identity and relationships to mental health and social justice—with honesty and heart. With iconic characters, diverse storytelling and a loyal fanbase, Degrassi has not only entertained but also empowered audiences, making it one of the most influential teen dramas in television history. Degrassi is owned by WildBrain, a global leader in family entertainment.
About WildBrain
At WildBrain, we build and grow beloved family brands through exceptional entertainment experiences. Home to franchises such as Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we are a global leader in franchise management—bringing stories to life through content production, audience reach and consumer products. Our award-winning studio has partnered with top global platforms such as Apple TV, Netflix and the BBC, producing acclaimed series such as The Snoopy Show, Strawberry Shortcake: Berry in the Big City, Teletubbies (2015), Yo Gabba GabbaLand! and Finding Her Edge. The WildBrain Network, offering more than 1,000 channels across YouTube, FAST and AVOD, delivers premium-quality content to today’s kids and families wherever they’re watching—connecting advertisers to audiences at scale through brand-safe media solutions. WildBrain CPLG, our global licensing and consumer products arm, represents our own and partner brands across major territories worldwide. Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.
About October’s Very Own
October’s Very Own is a global lifestyle and apparel brand. It was founded in Toronto by a group of artists, entrepreneurs, and friends with a common goal: to create their own influence and embrace where they’re from. They strive to partner with and empower individuals, groups, and brands that share their vision.