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Part of the brand-new Magic World Family Entertainment Center, the retail destination reflects a resurgence of fandom for Teletubbies and In the Night Garden in China
Zhongshan, China – July 7, 2026 – WildBrain, a global leader in family entertainment, is bringing its beloved Teletubbies and In the Night Garden preschool franchises to life in Zhongshan, China, with the debut of WildBrain Garden—a new themed retail destination.
Reflecting a resurgence of fandom for Teletubbies and In the Night Garden in China, this is the first-ever permanent retail store dedicated to WildBrain’s franchises in the region. WildBrain Garden is a 930 sq. ft., playfully designed themed retail environment featuring a curated selection of Teletubbies and In the Night Garden merchandise, including collectibles, accessories, gifting and plush.
Opened on June 27, as part of Magic World Family Entertainment Center (FEC)—one of Asia’s largest international IP-themed clusters created to engage families with world-class entertainment brands—WildBrain Garden delighted fans as they stepped into the whimsical worlds of these two iconic brands for a unique shopping experience.
WildBrain Garden was developed in partnership with Max-Matching Entertainments Co. Ltd.—a leading developer, investor and operator of international cultural and IP visitor attractions—alongside the dedicated Location-Based Entertainment (LBE) team of WildBrain’s global licensing agency, WildBrain CPLG.
Coming as Teletubbies prepares to celebrate its 30th anniversary in 2027, and In the Night Garden’s 20th, the launch represents the first of two WildBrain Garden retail concepts planned in China under the Max-Matching partnership, with a second opening in Beijing in 2027.
“LBE is a key growth driver in our franchise strategy, and WildBrain Garden shows how we’re taking our brands beyond the screen into themed retail experiences. Through the charm and timeless appeal of Teletubbies and In the Night Garden, we’re creating an elevated retail destination that invites fans to step into these worlds. With new Teletubbies content recently launched on iQIYI and characters like In the Night Garden’s Makka Pakka continuing to resonate strongly with Chinese audiences, we’re building strong momentum for both brands in the market.”
Ben Peace, EVP Franchise, WildBrain
“WildBrain Garden brings globally loved storytelling to life through immersive, experiential retail, creating a meaningful new connection with families and fans in China. The launch of the first WildBrain Garden as part of Magic World in the Greater Bay Area marks an important milestone for Max-Matching Entertainments and the beginning of a broader vision to develop world-class, IP-driven destinations that connect global brands with local audiences across China.”
Freya Xin, General Manager, Max-Matching Entertainments
“WildBrain Garden marks a key step in scaling our LBE strategy in Asia-Pacific, with China central to that growth. By fully embedding our IP into every touchpoint, we deepen engagement, drive repeat visits and connect seamlessly to the broader brand ecosystem. With strong market momentum and major anniversaries for Teletubbies and In the Night Garden in 2027, we’re well positioned to expand further across the region and globally.”
Evi Sari, VP, Global LBE, WildBrain CPLG
For more information, please contact:
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Misha Harding, Communications & PR Manager, WildBrain
About WildBrain’s Teletubbies
WildBrain's Teletubbies have been saying “EH-OH!” and delighting preschoolers and families around the world since 1997, becoming one of the most recognizable and enduring children's brands of all time. Through the playful adventures of Tinky Winky, Dipsy, Laa-Laa and Po, the brand inspires curiosity, imagination and early learning while encouraging social, emotional, cognitive and physical development. Today, the Teletubbies continue to connect with audiences across every screen through new content on platforms like Netflix, an expansive global footprint on YouTube and FAST, with over 30 channels on each, and millions of followers on social media. Beyond entertainment, the brand has evolved into a global lifestyle franchise, with collaborations, consumer products and experiences spanning apparel, accessories, plush, collectibles, beauty and more. Beloved by children, embraced by nostalgic fans and celebrated across pop culture, this colourful quartet continues to engage audiences of all ages through fresh storytelling, immersive experiences and meaningful brand partnerships. The Teletubbies are owned by WildBrain, a global leader in family entertainment.
About WildBrain’s In the Night Garden
WildBrain’s In the Night Garden is an enchanting preschool brand that has helped families wind down at bedtime for nearly two decades. Filled with magical stories, gentle humour, memorable music and beloved characters, including Igglepiggle, Upsy Daisy and Makka Pakka, the series invites children aged 6 months+ into a calming world of imagination and discovery. With licensed product across toy, collectibles, publishing and apparel, 100 live-action episodes, six CG-animated ZinkyZzzonk specials, an ongoing home on CBeebies and more than one million YouTube subscribers, In the Night Garden continues to delight a new generation of young fans around the world. In the Night Garden is owned by WildBrain, a global leader in family entertainment.
About WildBrain
At WildBrain, we build and grow beloved family brands through exceptional entertainment experiences. Home to franchises such as Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we are a global leader in franchise management—bringing stories to life through content production, audience reach and consumer products. Our award-winning studio has partnered with top global platforms such as Apple TV, Netflix and the BBC, producing acclaimed series such as The Snoopy Show, Strawberry Shortcake: Berry in the Big City, Teletubbies (2015), Yo Gabba GabbaLand! and Finding Her Edge. The WildBrain Network, offering more than 1,000 channels across YouTube, FAST and AVOD, delivers premium-quality content to today’s kids and families wherever they’re watching—connecting advertisers to audiences at scale through brand-safe media solutions. WildBrain CPLG, our global licensing and consumer products arm, represents our own and partner brands across major territories worldwide. Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.
About Max-Matching
Max-Matching Entertainments Co., Ltd. is a leading developer, investor and operator of international cultural and IP visitor attractions entertainment. It is one of the largest LBE licensees in China with rapid expansion into the Asia Pacific region. The company has successfully introduced and/or organized various international projects in China and the United States, providing integrated solutions across themed retail, F&B, theme parks, FECs and temporary activations in partnership with international IPs, government stakeholders and top real estate groups. Max-Matching has been spearheading the creation of international IP indoor entertainment clusters featuring Hasbro, Mattel, Aardman and other well-known IPs. Committed to bringing more high-quality international IPs into China, Max-Matching combines top-tier entertainment expertise with market localization to create cultural and entertainment formats best suited for the Chinese market.
About WildBrain CPLG
At WildBrain CPLG, we believe that collaboration is about clarity, openness and trust. Offering more than 50 years of expertise in building highly successful consumer products and location-based entertainment programmes, we are a trusted licensing partner for leading brands worldwide across the entertainment, sport and lifestyle sectors. WildBrain CPLG combines the strength of global reach with local expertise to achieve the very best results for partners, with more than 20 offices serving the UK, Europe, India, the Middle East, China, Asia Pacific and the US. Our passionate teams consistently challenge themselves to explore, innovate and implement fresh ideas and opportunities for partnerships, activations, creative and business processes. WildBrain CPLG is part of WildBrain Ltd., a global leader in family entertainment, offering 360° expertise across Franchise & Global Licensing, Content, and the WildBrain Network. For more information, please visit us at cplg.com.