- WildBrain
- 4 minutes ago
- 4 min read
Fans of the “Blue Blur” across APAC, EMEA and LatAm will be able to enjoy Sonic Prime on Nickelodeon beginning July 21, 2025
Toronto, ON – July 15, 2025 – WildBrain, a global leader in kids’ and family entertainment, and Paramount have doubled down on their partnership to bring the hit series Sonic Prime to more Nickelodeon fans around the world. In an expanded agreement, Paramount has extended its rights for 22 half-hour episodes of Sonic Prime and one hour-long special to include territories across APAC, EMEA and LatAm. These new territories add to those previously announced including the U.S., Australia, Italy, Germany, Austria, Switzerland, the U.K. and Ireland.
Nickelodeon will begin daily roll out of the first 16 episodes in the new territories beginning July 21, 2025, with the remaining episodes rolling out at a later date. In APAC, fans will be able to enjoy Sonic Prime on Nickelodeon in New Zealand, the Pacific Islands, Southeast Asia and the Philippines. In EMEA, territories include Scandinavia, Spain, Portugal, France, Monaco, Israel, Turkey, Central and Eastern Europe, Baltics, Russia, Benelux, Greece and Sub-Saharan Africa. Additionally, in LatAm, the series will be launching in Brazil, Mexico, Central America and South America.
Katie Wilson, VP Global Sales and Acquisitions at WildBrain, said: “This expanded partnership with Paramount underscores the love that fans have for Sonic around the world. Sonic Prime delivers action-packed adventures to audiences, and we’re thrilled to bring the series to even more viewers across new territories on Nickelodeon.”
Ivo Gerscovich, Chief Business & Brand Officer of Sonic and Head of SEGA® Brands, said: “Sonic Prime has been delighting fans around the world since its debut. By bringing this engaging series to a global audience, we've created opportunities for both longtime fans and new viewers to immerse themselves in its dynamic storytelling and vibrant world.”
In Sonic Prime, the action-packed adventures of Sonic the Hedgehog™ go into overdrive when a run-in with Dr. Eggman results in a literal universe-shattering event. Desperate to piece his prime reality back together and save his old friends, Sonic races through the Shatterverse, discovering strange worlds and enlisting new friends in an epic adventure of a lifetime.
Co-produced by SEGA and WildBrain, Sonic Prime was animated at WildBrain’s Vancouver studio, with SEGA and WildBrain jointly participating across production, distribution and licensing. WildBrain serves as global distributor for the series.
For more information, please contact:
Aimée Norman at Liberi Consulting, external PR for WildBrain
+44 (0) 7957 564 050
Evan Bader, SEGA of America
About WildBrain
At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° franchise management, we are experts in Content Creation, Audience Engagement and Global Licensing, cultivating and growing love for our own and partner brands around the world. With approximately 14,000 half-hours of kids’ and family content in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart.
Our studios produce such award-winning series as The Snoopy Show; Snoopy in Space; Camp Snoopy; Strawberry Shortcake: Berry in the Big City; Yo Gabba GabbaLand!; Sonic Prime; Teletubbies Let’s Go! and many more. Enjoyed on platforms worldwide, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered approximately 1.5 trillion minutes of watch time. Our television group owns and operates some of Canada’s most loved family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.
WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD).
About Nickelodeon
Nickelodeon, now in its 46th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. Nickelodeon is a part of Paramount's (Nasdaq: PARA, PARAA) global portfolio of multimedia entertainment brands.
About SEGA of America, Inc.
SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA CORPORATION, a worldwide leader in interactive entertainment. Established in 1986, SEGA of America publishes innovative experiences for console, PC, mobile and other emerging platforms. SEGA is the first publisher to rank #1 three separate times (2016, 2020, and 2024) in Metacritic’s Game Publisher Rankings. Its globally beloved franchises include Sonic the Hedgehog, Total War™, Like a Dragon™, Football Manager™, Virtua Fighter™, and Crazy Taxi™, along with Atlus' Persona™ series and the critically acclaimed new IP, Metaphor: ReFantazio™. The company is also expanding its transmedia strategy, with numerous film and TV projects underway across multiple franchises. SEGA of America has offices in Irvine and Burbank, California. Visit www.sega.com.