New representation will unlock cross-category licensing opportunities for the growing pop culture brand worldwide

London, UK – 21 August 2025 – WildBrain CPLG, a trusted partner for leading brands worldwide, has announced a new global representation agreement with Kyandii Ltd for the fan-favourite pop culture brand, Fuzzballs, created by Marc Sach.

Under the new partnership, WildBrain CPLG will spearhead the growth of a cross-category licensing programme for Fuzzballs, targeting key markets, including the U.S., U.K. and Greater China, with further expansion plans across EMEA and other APAC territories. WildBrain CPLG will leverage its global reach and local market expertise to accelerate the brand’s licensing strategy across plush, stationery, apparel, collectables and more, tapping into the growing demand for anime, cutesy and pop culture products amongst Gen Z and Millennial audiences.

The Fuzzballs brand has evolved from its online comic roots and seen explosive growth on social platforms in the last few years, with its stickers reaching over 2 billion sends/views in 2025. Its trend-led, character-rich content continues to capture the imagination of fans worldwide, as the brand celebrates friendship, cuteness, joy and happiness, through a host of relatable animal characters with interests that reflect the lives of their fanbase.

Fuzzballs is set to build on the growing consumer products momentum globally, which includes the upcoming launch of multiple Fuzzballs books, starting with the Fuzzballs Super Cuteness Overload colouring books in Walmart and Kroger in the U.S. this September through licensee Quarto, as well as new products from Fanattik, Scrungo and more.

Marc Sach, Creator and Founder of Fuzzballs, said: “Fuzzballs started as a fun webcomic of cute, relatable animals, and has grown into a brand loved by fans across the globe. After strong success in the UK and exciting launches set for the U.S. and Australia, partnering with WildBrain CPLG is the perfect next step to accelerate our global expansion. We’re looking forward to bringing even more cuteness overload to new and existing fans everywhere through unique products and experiences, both online and at retail.”

Pau Pascual, SVP, Commercial, Europe, the U.K. and the Americas, WildBrain CPLG, added: “Fuzzballs is a vibrant, fan-led brand with a unique voice and a rapidly growing global fan community. With our extensive international footprint and deep retail relationships at WildBrain CPLG, we’re excited to unlock new opportunities for Fuzzballs, harnessing the brand’s rich storytelling and distinctive characters to take it to the next level.”

To find out more about licensing opportunities for Fuzzballs, visit the WildBrain CPLG team at Brand Licensing Europe (7-9 October) at stand B171.

For more information, please contact: 

Aimée Norman at Liberi Consulting, external PR for WildBrain CPLG

aimee@libericonsulting.com  

+44 (0) 7957 564 050

About WildBrain CPLG

WildBrain CPLG is a trusted licensing partner for leading brands worldwide, offering 50 years of expertise building consumer products and location-based entertainment programmes across the entertainment, sport, corporate and lifestyle sectors. With over 20 offices serving the UK, Europe, India, the Middle East, China, Asia Pacific and the US, WildBrain CPLG combines the strength of global reach with expertise in local markets to achieve the best results for partners. Our passionate teams consistently challenge themselves to explore new and innovative ideas and opportunities in partnerships, activations, creative and business processes to celebrate and build brands. At WildBrain CPLG, we believe that collaboration is about clarity, openness and trust, and we are widely known for our no-nonsense, straightforward approach. Our ASPIRE division offers expert Corporate & Lifestyle brand representation and management. WildBrain CPLG is part of WildBrain Ltd., a global leader in kids’ and family entertainment. Please contact us or visit the WildBrain CPLG website for more information: www.cplg.com.

About Fuzzballs

Fuzzballs is a fast-growing pop culture brand created by Marc Sach, featuring the relatable antics of Whisky the Cat, Timmy the Tiger, Ollie the Bunny and their friends as they play games, eat food, and take naps. Originally launched as a webcomic in 2013, Fuzzballs has expanded into a global fan-favorite with billions of sticker shares, a dedicated following, and an ever-expanding consumer products range featuring a unique blend of humour, positivity, and “cuteness overload.” With successful launches at UK retail and new products rolling out in the U.S., Australia, and beyond, Fuzzballs continues to capture the imagination of Gen Z and Millennial audiences worldwide through books, apparel, stationery, collectibles, plush, and more. The brand offers partners and licensees a unique opportunity to connect with an ever-expanding fanbase that is both relatable and commercially powerful! https://fuzzballs.co/