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WildBrain CPLG builds emoji® brand partners in EMEA

New fashion, accessories and back-to-school ranges launching in the Middle East and Central & Eastern Europe markets

London, UK – June 23, 2021 – WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has scored a new wave of deals in EMEA for emoji® – The Iconic Brand, across the fashion, accessories and back-to-school categories.

WildBrain CPLG’s Middle East and North Africa (MENA) team has inked a deal with Yellow Flower (Premium Brands) for an emoji® apparel line spanning babywear and kids’ t-shirts, now available at Carrefour stores across the Middle East. Additionally, Andy Enterprises has developed a new line of emoji® face masks, which has launched at retailer Brands for Less’ 45 stores in the region. In a previously announced deal, leading Kuwaiti sports and high-street fashion retailer, Al Nasser, has now introduced its first emoji® brand apparel range targeting kids and women for Spring/Summer 2021. The local high-end fashion retailer RIVA has also just launched its second emoji® brand collection for teens and women.

a print advertisement of emoji brand featuring a collage of kids dressed in bright clothing

In Central and Eastern Europe (CEE), WildBrain CPLG is building upon its long-term relationship with the Polish market leader for school supplies, St-Majewski, with the launch of a new range of emoji® stationery and gifts, including crayons, colouring pencils, notebooks, backpacks, diaries and money boxes. The line is now available online and at stores across Poland and Europe, with the support of an extensive marketing and PR campaign. In a further local deal, WildBrain CPLG has signed Utenos who will launch an apparel collection for kids, tweens and young teens this summer.

Roberto Pallottini, Licensing Manager MENA at WildBrain CPLG, said: “The instantly recognisable emoji® brand continues to go from strength to strength particularly across the MENA region, where it’s become a key property for retailers, especially those within the fashion space. With its distinctive, vast and universal language, emoji® offers endless possibilities for licensees and retailers to get creative, as demonstrated by this latest wave of products that offer consumers some really fun and unique ways to express themselves.”

Marco Huesges, CEO and Founder of the emoji company, added: “An integral part of our emoji® brand strategy is ensuring there’s always a fresh and enticing range on-trend products available to consumers of all ages. WildBrain CPLG continues to secure best-in-class partnerships and these new deals are no exception – we’re sure these new ranges will be a huge hit with our fans across EMEA.”

WildBrain CPLG represents the emoji® brand across the UK & Eire; Germany, Austria, & Switzerland; Benelux; Turkey; CEE; Spain & Portugal; Russia; France; MENA; Nordics; Italy; Greece; Poland; and Ukraine. Additionally, WildBrain CPLG is handling worldwide licensing and merchandising rights for emojitown®, a brand new digital-first series and consumer products extension of the emoji® brand, for which the agency is developing a cross-category merchandise offering targeted at teens and young adults.

For more information, please contact:

Aimée Norman at The DDA Group +44 (0) 7957 564 050

About WildBrain CPLG

WildBrain CPLG is one of the world’s leading entertainment, sport and brand licensing agencies, with offices in the UK, Benelux, Nordics, France, Germany, Italy, Spain, Sweden, Poland, Greece & Turkey, Russia, the Middle East, and the US. With more than 45 years of experience in the licensing industry, WildBrain CPLG provides each of its clients with dedicated licensing and marketing industry professionals and a fully integrated product development, legal and accounting service. WildBrain CPLG believe that collaboration is about clarity, openness and trust, and is widely known for its no-nonsense, straightforward approach – Expert Common Sense. WildBrain CPLG is part of WildBrain Ltd., a global leader in kids’ and family entertainment. Please contact us or visit the WildBrain CPLG website for more information:

About emoji® - The Iconic Brand

The emoji company is the owner of the registered emoji® trademark in up to 35 classes for goods and services in more than 100 countries around the world.

The emoji company´s extensive rights portfolio covers more than 1,000 trademarks and more than 25,000 emoji® brand icons and designs protected under copyright laws and available for legal licensing and merchandising, promotions & events, for entertainment services and marketing campaigns.

Official partners of the emoji company include more than 1000 world famous global license partners amongst them Sony Pictures Animation, PUMA, L´Oreal, Ferrero, Unilever, Burger King, Zara, The Hershey Company, Walmart, Danone, Nikon, Fuji, Nestlé, Lidl, Kellogg´s, Danone, Nikon, Aldi, Pepsico, Miss Sixty, the BBC, C&A, The French Post amongst many others.

The globally and multiple awarded emoji® brand was decorated as the 3rd most influential brand behind Lego and Coca-Cola by the Powerlist. With an annual retail revenue of more than 800 Million US$ the emoji company is on position # 57 of the Top 150 Global Licensors and the emoji® brand is one of the most influential universal lifestyle brands of all times.

For licensing inquiries please contact us at or visit our website


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