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Kicking off with a two-episode premiere on the WildBrain Network on YouTube, new series from beloved childhood icon will welcome today's families into a beautifully reimagined CG world that embraces the brand’s 1980s roots with a fresh new look
Toronto – September 1, 2026 – The oven is preheated, the frosting is ready and Strawberry Shortcake has opened her doors for business.
Today, WildBrain revealed the premiere date and unveiled exclusive new art for Strawberry Shortcake's Bake Shop, an all-new CG-animated web series, inviting fans everywhere to step inside Strawberry's sweetest adventure yet. The first-look image offers an exciting glimpse at the vibrant community surrounding Strawberry, served up with a delicious helping of 1980s nostalgia and a modern-day CG refresh. The first two episodes will premiere on October 16 on the official Strawberry Shortcake channel on the WildBrain Network on YouTube, with the full 26-episode season—including eight new songs!—rolling out over the following year.
“Generations of fans have grown up with Strawberry Shortcake's message of kindness, community and laughter, and I am so excited for a new generation to meet her. Strawberry Shortcake's Bake Shop opens up a fantastical world that feels both wonderfully familiar and completely new. As she supports her community of Berry Besties, Strawberry shows us that kindness is a courageous choice, grounded in grit and determination, and that even the smallest gesture like sharing a cupcake can become a symbol of love and care. This series does what Strawberry has always set out to do: bake the world a better place, one sweet treat at a time.”
Daisy Wall, WildBrain’s VP of Content and the creative lead across Strawberry Shortcake's Bake Shop
The iconic Strawberry Shortcake that fans have adored for more than 40 years—with her signature bonnet and curly red locks—is returning to her roots, back with her faithful cat Custard in her iconic strawberry-shaped home nestled in Berryville, bringing with her everything fans have always adored: cozy baking, big-hearted friendship, a caring community, plenty of giggles and an inspiring belief that even the smallest act of kindness can bring a community of friends closer together and bake the world a better place.
In Strawberry Shortcake's Bake Shop (26 x 3'), Strawberry's cozy neighbourhood bakery is officially open, and her Berry Besties are always popping by. Sometimes they’re lending a helping hand, sometimes they’re hungry customers and sometimes they’re just swinging by for a snack and some fun together. Whether she’s whipping up desserts in her homey kitchen and bake shop, hosting friends in her snug upstairs apartment or throwing a sunshiney garden party out front, Strawberry brings the sweet warmth of a baked treat into every moment…and she’s always ready for whatever friend stops by next. Plus, the series will introduce eight new songs to inspire kids to sing along and have just as much character as the show.
Designed for kids ages 4-8—and any adults hungry for a joyful sweet treat—and bursting with joy, kindness, and the not-so-occasional frosting fumble, the series captures the timeless warmth and comedy that has made Strawberry Shortcake an enduring icon for generations.
The new series marks a fresh chapter for one of the world’s most beloved family brands, bringing Strawberry Shortcake to new generations around the world through content, consumer products and live experiences.
For more information, please contact:
Media
Misha Harding, Communications & PR Manager, WildBrain
About WildBrain’s Strawberry Shortcake
WildBrain’s Strawberry Shortcake is one of the world’s most adored characters. Since her 1970s debut on a simple greeting card, Strawberry Shortcake has evolved into a “berry” beloved brand for generations of fans. She has starred in multiple animated series and specials with her “berry best friends” over four generations and continues to deliciously delight audiences across television, streaming and digital platforms globally. Since the launch of her iconic 1980s scented dolls, Strawberry Shortcake and friends have captured the hearts of millions through a diverse array of sweet products and yummy experiences. Strawberry Shortcake is owned by WildBrain, a global leader in family entertainment.
About WildBrain
At WildBrain, we build and grow beloved family brands through exceptional entertainment experiences. Home to franchises such as Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we are a global leader in franchise management—bringing stories to life through content production, audience reach and consumer products. Our award-winning studio has partnered with top global platforms such as Apple TV, Netflix and the BBC, producing acclaimed series such as The Snoopy Show, Strawberry Shortcake: Berry in the Big City, Teletubbies (2015), Yo Gabba GabbaLand! and Finding Her Edge. The WildBrain Network, offering more than 1,000 channels across YouTube, FAST and AVOD, delivers premium-quality content to today’s kids and families wherever they’re watching—connecting advertisers to audiences at scale through brand-safe media solutions. WildBrain CPLG, our global licensing and consumer products arm, represents our own and partner brands across major territories worldwide. Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.