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New rights will bring cross-category products to fans ahead of release of The Angry Birds Movie 3 on December 23, 2026
Los Angeles and London – April, 20 2026 – SEGA CORPORATION (“SEGA”), a worldwide leader in interactive entertainment, together with Rovio Entertainment Ltd., is expanding its relationship with WildBrain CPLG, a trusted licensing partner for leading brands worldwide, to include Rovio’s Angry Birds representation across Europe (excluding select countries across Europe like the UK), Middle East, and South Korea. WildBrain CPLG will drive a broad, cross-category licensing program spanning publishing, apparel and accessories, toys and collectibles, FMCG, homeware, gifting and novelty, and more. The new rights build on WildBrain CPLG’s existing representation of SEGA’s iconic portfolio, including Sonic the Hedgehog™, which celebrates its 35th anniversary this year.
With over 5 billion mobile game downloads and a combined 33 million social media followers, Angry Birds remains a powerhouse global gaming franchise, and its momentum is only accelerating ahead of the release of The Angry Birds Movie 3 on December 23, 2026, from Paramount Pictures. The upcoming film marks the third instalment in the $500 million movie franchise and brings together an all-star cast. Jason Sudeikis (Ted Lasso, Horrible Bosses), Josh Gad (Frozen, Beauty and the Beast), and Danny McBride (The Righteous Gemstones, The Mitchells vs. the Machines) return as the fan-favorite core flock of Red, Chuck and Bomb while rising talents Emma Meyrs (Wednesday, A Minecraft Movie) and Keke Palmer (One of Them Days, Nope), join the flock alongside additional new cast members and exciting guests including YouTube megastar MrBeast.
“The expansion of our partnership with WildBrain CPLG supports our ongoing efforts to grow Rovio’s Angry Birds franchise through licensing in key international markets. By extending representation into new territories and categories, we’re well positioned to support product launches tied to the upcoming Angry Birds Movie 3 in December 2026.”
Alexander Gomez, Vice President of Licensing & Partnerships at SEGA of America
“Mobile gaming continues to surge year after year, and Rovio’s Angry Birds remains one of its original pioneers. With the next chapter of this hugely successful film franchise on the way, we’re rolling out a licensing programme that taps into the brand’s powerful nostalgia, while engaging a whole new generation of fans. As we continue to strengthen our partnership with SEGA, these new rights unlock exciting opportunities for a fresh wave of Angry Birds merchandise for fans worldwide.”
Maarten Weck, EVP Global Partnerships and Licensing at WildBrain
To learn more about licensing opportunities for Rovio’s Angry Birds and SEGA’s wider portfolio of iconic brands, including Sonic the Hedgehog, visit the WildBrain CPLG team at Las Vegas Licensing Expo (May 19-21) at booth #J204.
For more information, please contact:
WildBrain CPLG: Louisa Danquah
Marketing & Communications Specialist, Global Partnerships & Licensing, WildBrain louisa.danquah@wildbrain.com
SEGA: Evan Bader,
Director, Public Relations
About SEGA CORPORATION
SEGA CORPORATION is headquartered in Tokyo, Japan, and is a worldwide leader in interactive entertainment. The company develops, publishes, and distributes a variety of games for consoles, PCs, and wireless devices as well as character products, and various other products. Moreover, SEGA distributes a range of gaming content developed by its domestic and overseas studios worldwide via its global publishing bases. SEGA is leveraging its own IP to accelerate the development and commercialization of its IP not only in games but also in various other media, thereby dramatically increasing the value of its IP. SEGA is positioning transmedia as an important strategy for providing new content to users around the world.
SEGA CORPORATION's website is located at https://www.sega.co.jp/
About Rovio Entertainment Ltd.
Rovio Entertainment Ltd. is a global mobile-first games company that creates, develops and publishes mobile games, which have been downloaded over 5 billion times. Rovio is best known for the global Angry Birds brand, which started as a popular mobile game in 2009, and has since evolved from games to various entertainment, animations and consumer products in brand licensing. Rovio has produced The Angry Birds Movie (2016), and its sequel, The Angry Birds Movie 2 was released in 2019. The company offers multiple mobile games and has seven game studios – one in Espoo (Finland), Stockholm (Sweden), Copenhagen (Denmark), Barcelona (Spain), Montreal and Toronto (Canada), as well as a subsidiary in Izmir (Turkey) called Ruby Games. Most of the employees are based in Finland where Rovio is headquartered. Rovio is owned by SEGA. For more information, please visit rovio.com.
About WildBrain CPLG
At WildBrain CPLG, we believe that collaboration is about clarity, openness and trust. Offering more than 50 years of expertise in building highly successful consumer products and location-based entertainment programmes, we are a trusted licensing partner for leading brands worldwide across the entertainment, sport and lifestyle sectors. WildBrain CPLG combines the strength of global reach with local expertise to achieve the very best results for partners, with over 20 offices serving the UK, Europe, India, the Middle East, China, Asia Pacific and the US. Our passionate teams consistently challenge themselves to explore, innovate and implement fresh ideas and opportunities for partnerships, activations, creative and business processes. WildBrain CPLG is part of WildBrain Ltd., a global leader in kids and family entertainment, offering 360° franchise management expertise across Content Creation, Audience Engagement and Global Licensing. For more information, please visit us at cplg.com.