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PEANUTS MAKES ITS FIRST-EVER APPEARANCE AT THE SEOUL LIVING DESIGN FAIR

Peanuts, the global character brand beloved for Snoopy, Charlie Brown and friends, to be showcased this month at Korea’s largest interior design & lifestyle exhibition

Seoul, South Korea – February 21, 2023 – WildBrain CPLG, one of the world’s leading entertainment, sport and brand-licensing agencies, is pleased to announce that beloved character brand, Peanuts, will make its first-ever appearance at Korea’s largest interior design and lifestyle exhibition, The Seoul Living Design Fair 2023, to showcase stylish products for modern living. Four local Peanuts licensees—Ten by Ten, Inteco, Corelle and SN Garden—have joined together to create a dedicated Peanuts-themed booth (B-601) at the fair, where they will showcase homewares and gardening products inspired by the iconic comic strip for both retailers and consumers in Korea.

A cartoon beagle and bird sit on top of the Peanuts Home logo. A label sits underneath that reads Seoul Living Design Fair. Coex 2023.02.22-02.26.

During the fair, which takes place 22-26 February, exhibiting Peanuts licensee and online retailer Ten by Ten will sell its stationery and home décor items at the booth, just some of the many Peanuts products from multiple licensees it carries on its website.

Additionally, SN Garden—creators of the popular Snoopy Garden on Jeju Island, which has attracted over one million visitors since opening in 2020—will showcase gardening products and gift shop items, such as hats, mugs and plush featuring the much-loved characters Snoopy, Charlie Brown and all their friends. Further adult-targeted Peanuts lifestyle products being presented include Inteco’s consumer electronics offerings and a tableware range from Corelle.

The Peanuts booth design features quotes as well as scenes from Peanuts creator Charles M. Schulz’s beloved comic strips, creating memorable moments for fans. Promotional events and special gifts (with purchased items) have also been planned to welcome fans to the booth.

Attracting interior designers, marketers, trend research institutions and cultural figures, The Seoul Living Design Fair is Korea’s largest interior design & lifestyle exhibition, attended by over 280,000 visitors annually. Participants include leading brands from Korea and abroad that stand at the forefront of interior design and lifestyle trends.

WildBrain CPLG handles consumer products representation for Peanuts in Korea and across the Asia-Pacific (APAC) territory. WildBrain CPLG is a world-leading entertainment, sport and brand licensing agency, with offices in the UK, Europe, India, the Middle East, the US and Asia. With over 45 years of experience in the licensing industry, WildBrain CPLG provides its clients with dedicated licensing and marketing professionals and fully integrated product development, legal and accounting services. WildBrain CPLG believes that collaboration is about clarity, openness and trust, and is widely known for its no-nonsense, straightforward approach. The agency’s ASPIRE division is a leader in Corporate & Lifestyle brand representation and management. WildBrain CPLG is part of WildBrain Ltd., a global leader in kids’ and family entertainment. Please contact us or visit the WildBrain CPLG website for more information: www.cplg.com.

The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by WildBrain Ltd. (TSX:WILD), 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by the family of Charles M. Schulz, who first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital.

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