New collaborations across EMEA and APAC span fashion, accessories, homeware, gifting, health and beauty, food and beverage, family entertainment and more.
London, UK – 14 September 2026 – Peanuts™ is building on the momentum of its milestone 75th anniversary year with an expanding programme of consumer products, retail activations and location-based experiences across the U.K., Europe, the Middle East and Africa (EMEA), and Asia-Pacific (APAC), brokered by WildBrain CPLG.
Peanuts fans can enjoy fresh ways to connect with Snoopy, Charlie Brown and the Peanuts gang through fashion, accessories, homewares, gifting, health and beauty, family entertainment, and more. The growing programme demonstrates the brand’s enduring multigenerational appeal and its ability to translate naturally across product categories, markets and physical experiences.
The expansion comes as the world of Peanuts continues to grow through brand-new content produced by Peanuts and WildBrain rolling out on Apple TV. The latest “Peanuts Featuring” brand initiative is also shining a spotlight on the wider cast of characters through a rotating series of themes, including Snoopy and His Siblings, The Girls, and Woodstock & Friends.
“Peanuts continues to resonate so powerfully because each generation discovers something personal in these characters and their stories. As we move beyond our 75th anniversary, we’re excited to keep introducing fresh perspectives on the Peanuts world, from celebrating the wider cast of characters to creating new content, products and experiences that bring fans even closer to the brand. The breadth and creativity of these collaborations across EMEA and APAC demonstrate how Peanuts can feel both timeless and completely relevant to audiences today.”
Lisa Silverman Meyers, SVP International Licensing & Partnerships, Peanuts Worldwide
“Peanuts continues to grow as a global fashion and lifestyle brand with premium collaborations, elevated design partnerships and strong retail momentum. These latest collaborations bring together globally recognised brands, emerging trend-led labels, leading retailers and innovative LBE partners, each with a distinctive interpretation of Peanuts in the market. With a unique ability to transcend generations and cultures, Peanuts continues to find new and meaningful ways for fans to wear, collect, and share their favourite characters.”
Pau Pascual, SVP Commercial, the U.K., Europe and the Americas, WildBrain CPLG
New collaborations bring a variety of fresh products to Peanuts fans
As the agent for Peanuts in the U.K., Europe, the Middle East and Africa (EMEA), and Asia-Pacific (APAC), WildBrain CPLG is brokering deals with a diverse roster of collaborative partners to bring the distinct personalities and visual storytelling of Peanuts to fans of all ages.
Tommy Hilfiger has launched a new range of children’s apparel and accessories available globally (excluding the US), bringing its signature preppy style together with the timeless appeal of Peanuts characters in a collection designed for a new generation of fans. Jewellery brand Thomas Sabo introduced a new summer charm collection, following the success of its earlier Peanuts lines.
In the U.K., Lazy Oaf, has unveiled a second capsule collection, this time featuring Snoopy’s brother Olaf, marking the first time a collection dedicated to the character has launched in the U.K. Primark is expanding the brand’s presence in the U.K. with new apparel, homewear and accessories, while Chinti & Parker has brought fans a summer fruit-themed collection. Following a collection inspired by the Beagle Scouts, Anya Hindmarch has launched a line of a space-themed Peanuts accessories, with dedicated a pop-up shop landing in London this October.
Across Europe and APAC, multiple licensees are rolling out a host of Peanuts-themed products featuring Snoopy and the gang, ranging from apparel, accessories and plush to gifting, housewares and electronics. Arket has developed apparel for children and adults, and design brand Rice has launched a Peanuts homewares collection in the Nordics. Swedish-born Skultuna features the Peanuts brand across collectible brass figurines, while Pluto Design will introduce a new gifting range. These launches will be joined by a new collection from Happy Socks, set to hit shelves in October.
In Türkiye, Melodi Chocolate has launched a dedicated Peanuts collection, highlighting Snoopy and the gang across a luxury range of chocolates. Meanwhile, Lark International has partnered with restaurant chain Popeyes on a nationwide promotion featuring six collectible Snoopy charms, available with selected meals.
Spanish partners Mayoral and Hydroponic have introduced infant apparel and a beach-and surf-inspired range of apparel and skate accessories, respectively. The German market has welcomed a new line of bags from Fritzi; in Benelux, Essentiel Antwerp has unveiled a capsule spanning apparel, accessories and jewellery, while Vossen and Thalia's on-going homewear ranges continue to delight Peanuts fans in the region.
In France, Monoprix is partnering with Peanuts for the first-time on a children’s capsule, while Galeries Lafayette’s children’s brand Cadet Rousselle will launch a Fall/Winter 2026 apparel collection for babies and children this month. Lexibook will roll out a full range of electronic toys and games, including nightlights, alarm clocks, educational laptops, walkie talkies, headphones, digital watches, and more, for global fans this Autumn, while Jemini is set to unveil squishy plush, homeware and furniture.
In APAC, South Korean label FARVEN has launched women’s apparel, 29CM partnered with ECHOND to launch a collection for infants, and JKND has collaborated with thisisneverthat on a streetwear range. In China, 1Jinn brings Peanuts to trend-led apparel for teenage girls.
In Taiwan, health and beauty brand Moody has unveiled a range featuring Snoopy and Olaf, extending the characters into a new lifestyle category in the region and giving fans another playful way to bring Peanuts into their everyday routines.
Retail activations open new doors for Peanuts fans
Beyond consumer products, a growing series of retail, cultural and destination activations is transforming Peanuts into shared experiences across APAC.
The Peanuts gang took centre stage at South Korea’s Starfield Balloon Festival, while Snoopy Garden has extended its presence on Jeju Island through a pop-up at Jeju Airport. Convenience retailer CU delivered a Valentine’s Day promotion in South Korea, transforming stores in pink with themed product displays and a wider in-store takeover.
At Singapore’s Changi Airport, a Snoopy and His Siblings pop-up at Terminal 3 this summer brought the wider cast of Peanuts characters to an international audience. The activation invited fans to engage with Snoopy’s distinctive siblings in one of the region’s most prominent travel destinations.
In Indonesia, PT Provaliant Premium Cemerlang launched a 54-day “Many Faces of Snoopy” experience at Pantai Indah Kapuk (PIK), featuring a dedicated Peanuts pop-up store, immersive installations, character appearances and family activities across four lifestyle destinations. The activation culminated in a Snoopy Run on 6 September, attracting approximately 6,000 runners and 600 dogs.
In China, Momibook has brought Peanuts to Wukang Road through a marketing activation and dedicated pop-up store. At Chengdu IFS, the Dream Maker Snoopy: Age of Voyage shopping mall event offers another large-scale expression of the brand, using Snoopy as the inspiration for a destination experience.
Taiwan’s programme includes a partnership with the CTBC Brothers baseball team for a Snoopy and His Siblings-themed weekend. In Taichung, fans can find a 3D out-of-home Peanuts installation with an adjacent pop-up store, alongside a transportation centre takeover featuring giant inflatables and a light display. The year-long activation extends into the city itself and will see a range of activations roll-out across the region, starting with ten new Peanuts-themed pedestrian traffic lights.
Peanuts will also headline a major Halloween takeover in Taoyuan this October, featuring more than 10 themed installations across the city. Building on the rapid growth of pickleball, Peanuts will launch a year-long partnership in Taiwan featuring a Snoopy-themed pickleball court, complete with branded décor, exclusive paddles and influencer-led social content. Peanuts will also take centre stage at Taipei 101, with themed light displays illuminating the landmark's exterior and a Snoopy pop-up store inside. The collaboration will culminate in a spectacular 600-drone show on 3 December, bringing Snoopy and the Peanuts gang to the skies above Taipei.
In Thailand, Peanuts has partnered with Makro and Lotus for an activation bringing together large-scale inflatables and a dedicated product offering, creating an immediate point of engagement for shoppers and fans.
Immersive experiences put fans at the heart of Peanuts
Peanuts is also expanding its location-based entertainment footprint, harnessing the brand’s recognisable characters, storytelling and visual identity to create destinations where fans and families can spend time together.
In China, the new Snoopy & Friends Family Entertainment Centre (FEC) at Magic World represents an important expansion of the brand's experiential footprint, transforming Peanuts into a dedicated family destination in the region. Built around an imaginative space exploration theme, the attraction invites visitors to embark on an intergalactic adventure with Snoopy, Woodstock and the Peanuts gang. Through immersive environments, interactive play experiences and discovery-led storytelling, families can journey through a universe of fun where imagination, exploration and shared experiences come together in a uniquely Peanuts way.
Meanwhile, the How Do You Do, Snoopy? exhibition from Blue Dragon Art has launched in South Korea following successful stops across Asia-Pacific. Blending art, culture and fandom, the experience showcases the enduring creative influence of Peanuts through curated installations and exhibitions that celebrate the brand's heritage while introducing it to new local audiences. Its arrival in Korea marks the latest chapter in a growing regional tour that demonstrates how Peanuts can transcend traditional licensing categories to become a compelling cultural experience in its own right.
To learn more about licensing and LBE opportunities for Peanuts in EMEA and APAC, visit the WildBrain CPLG team at Brand Licensing Europe at stand B171.
In March 2026, WildBrain announced the sale of its 41% stake in Peanuts to Sony Music Entertainment (Japan) Inc. and Sony Pictures Entertainment Inc.
For more information, please contact:
Louisa Danquah
Marketing & Communications Specialist, Global Partnerships & Licensing, WildBrain louisa.danquah@wildbrain.com
About Peanuts
The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 80% owned by the Sony Group and 20% owned by the family of Charles M. Schulz. First introduced to the world in 1950 in the Peanuts comic strip, Charlie Brown, Snoopy and the rest of the gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV, fans of all ages celebrate the brand around the world through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. Peanuts recently celebrated its 75th Anniversary with unprecedented worldwide exhibitions and activities, collaborations, digital marketing campaigns, and more.
About WildBrain CPLG
At WildBrain CPLG, we believe that collaboration is about clarity, openness and trust. Offering more than 50 years of expertise in building highly successful consumer products and location-based entertainment programmes, we are a trusted licensing partner for leading brands worldwide across the entertainment, sport and lifestyle sectors. WildBrain CPLG combines the strength of global reach with local expertise to achieve the very best results for partners, with more than 20 offices serving the UK, Europe, India, the Middle East, China, Asia Pacific and the US. Our passionate teams consistently challenge themselves to explore, innovate and implement fresh ideas and opportunities for partnerships, activations, creative and business processes. WildBrain CPLG is part of WildBrain Ltd., a global leader in family entertainment, offering 360° expertise across Franchise & Global Licensing, Content, and the WildBrain Network. For more information, please visit us at cplg.com.