Halifax, NS – 2 June 2008 – DHX Media Ltd (AIM & TSX ticker: “DHX”), a leading independent international producer and distributor of television programming and interactive content is to co-produce dirtgirlworld with Australia’s mememe productions. DHX Media’s production subisidary, DECODE Entertainment, will co-produce the major new 26 episode half-hour series commissioned by ABC, BBC’s preschool channel CBeebies and CBC. The show is DHX Media’s first Canadian/Australian co-production.
DHX Media’s distribution subsidiary, DECODE Enterprises, will handle worldwide distribution and merchandising and licensing rights for the series excluding the UK, which will be represented by BBC Worldwide, and Australia which will be represented by mememe productions.
dirtgirlworld is created by Cate McQuillen and Hewey Eustace of mememe productions Australia who, with Jenny Lalor, will be executive producing the series alongside DECODE’s Steven DeNure, with Beth Stevenson as producer. The show’s distinctive animation style has been pioneered by Hackett Films in Australia.
Michael Donovan, Chairman and CEO at DHX Media, commented: “We’re very proud to be involved in another excellent international venture, especially with this winning combination of innovation, stand-out design and a positive environmental message. dirtgirlworld is a great example of how our production and distribution divisions are working in concert to develop properties with ancillary revenue potential.”
Steven DeNure, President at DECODE Entertainment, said: “We’re looking forward to working with mememe productions who have created a wonderfully original concept with dirtgirlworld. It’s a truly standout show with fantastic characterization and with ABC, CBeebies and CBC already on board, we have a strong team in place to take this series to its full potential.”
Aimed at older preschoolers, dirtgirlworld is a distinctive blend of animation, photo montage and illustration that takes the audience to a world where the real and unreal collide. This music-centric series explores the natural world and invites the audience to “go get grubby” with Dirtgirl, a gumboot-wearing girl who grows awesome tomatoes, knows cloud names and drives a big orange tractor.
Dirtgirl’s backyard is full of friends. There’s Scrap Boy, her best friend who’s a whiz with junk. There’s Grubby with her worm’s eye view and burping bottom, Ken the Weevil, Roger the Rooster and the Chicks, Hayman the monosyllabic scarecrow, and the Green Thumbs – real kids in real gardens having fun. Targeting the 3 to 7-year-old market, dirtgirlworld is a celebration of life in the big world outside.
For more information, please contact:
DHX Media Ltd. +1 902-423-0260
David A. Regan – EVP, Corporate Development & IR
AIM Nominated Advisors: +44 (0) 20 7383 5100
Grant Thornton Corporate Finance
About DHX Media Ltd.
DHX Media Ltd. is a leading international producer and distributor of television programming and interactive content with an emphasis on children, family and youth markets. DHX Media Ltd. shares trade on AIM and are listed on the TSX, the Toronto Stock Exchange. DHX Media’s production companies, Decode Entertainment, Halifax Film and Studio B Productions, are the producers or co-producers of 17 original television series and theatrical releases currently commissioned for production and maintain a growing library of over 2,200 half-hours of mostly children and youth-oriented television productions. www.dhxmedia.com
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