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Miraculous Corp Expands WildBrain CPLG’s Remit to Drive Location-Based Entertainment Growth Outside the Americas

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  • 4 min read

 

Ground Control Entertainment to Expand Miraculous® Family Entertainment Center Footprint in the Middle East with Two New Saudi Arabia Locations


The Miraculous cast of main characters posing in front of the Eiffel Tower.

Hollywood, CA (June 8, 2026)— Miraculous Corp, the global entertainment powerhouse behind the beloved Miraculous® franchise, today announced an expanded partnership with WildBrain CPLG, a trusted licensing partner for leading brands worldwide, to drive location-based entertainment growth outside of the Americas. This new representation builds on WildBrain CPLG’s recently extended remit to lead licensing efforts for Miraculous Corp outside the Americas, strengthening a 6-year alliance in GAS.

 

Under the previously announced multi-year licensing agreement, which commenced on October 1, 2025, WildBrain CPLG is accelerating consumer products programs in multiple key markets across EMEA and Asia-Pacific, with a focus on long-term brand development across key categories. Broadcast partner TF1 continues as the agent for France, maintaining local expertise and brand continuity. With the expanded LBE remit, WildBrain CPLG will now also spearhead location-based entertainment opportunities for Miraculous, unlocking new immersive experiences and bringing the brand to life for fans across EMEA and APAC.

 

Separately and independently from WildBrain CPLG's representation activities, Miraculous Corp is expanding its Miraculous® Family Entertainment Center footprint in the Middle East through a direct agreement with Ground Control Entertainment, with new locations planned for Jeddah and Mecca in Saudi Arabia following the previously announced Doha flagship opening in August 2026.

 

“Location-based entertainment is an increasingly important part of how we connect fans to the world of Miraculous,” said Roz Nowicki, Global Head of Consumer Products, Miraculous Corp. “Following the success of MOIR’s recently launched Miraculous Experience: Superhero Training in Paris, and our partnership with Ground Control to launch three new attractions across the Middle East, we’re excited to expand these immersive experiences with a partner that has already demonstrated strong momentum in the LBE space. WildBrain CPLG’s growing expertise in themed attractions, exhibitions and experiential entertainment makes them an ideal collaborator as we continue to grow the franchise globally.”

 

“As location-based entertainment continues to redefine how fans engage with their favorite brands, we’re excited to bring our expertise in immersive experiences to the Miraculous franchise,” said Maarten Weck, Chief Commercial Officer and Managing Director, WildBrain CPLG. “From exhibitions and family attractions to branded retail and entertainment destinations, we see tremendous opportunity to expand the brand’s footprint and create meaningful fan experiences across EMEA and Asia-Pacific.”

 

In addition to spearheading location-based entertainment, WildBrain CPLG continues to lead licensing efforts for Miraculous Corp across a wide range of consumer product categories, including apparel and accessories, consumer electronics, homeware and domestics, food and beverage, footwear, health and beauty, novelty and gift items, paper products, promotions, school and art supplies, pet products, and sporting goods. In addition, WildBrain CPLG handles local language publishing and toys and games.

 

“The Miraculous® universe continues to expand as one of the world’s leading kids’ entertainment franchises. Miraculous: Tales of Ladybug & Cat Noir is currently in its sixth season, with season seven already in production for a 2026 launch. Building on the brand’s global momentum, Miraculous Chibi (52 x 3’) debuted in late 2025, while the highly anticipated new spin-off series, Miraculous Stellar Force™ (26 x 22’), is currently in production, further extending the franchise’s storytelling universe for fans around the world.

 

About Miraculous Corp


Miraculous Corp is the groundbreaking joint venture between Mediawan and ZAG established in 2024 to unite all facets of the globally acclaimed Miraculous® franchise. Headquartered in the United States, and with a creative studio based in Paris, Miraculous Corp oversees the franchise’s creative vision and commercial strategy to expand the Miraculous universe and its global footprint, ushering in a new era of iconic characters and captivating narratives.

 

Driven inspire future heroes to change the world, Miraculous Corp creates stories that empower and engage kids and family audiences everywhere. The company’s dynamic portfolio includes the flagship property Miraculous: Tales of Ladybug & Cat Noir, available in over 150 territories. Seasons six and seven are in production and a theatrical feature is in development, produced by John Cohen (Despicable Me). The portfolio also includes the Miraculous Chibis (52 x 3’), as well as Miraculous Stellar Force (26 x 22’), the first original spin-off series in the Miraculous universe.

 

Mediawan is Europe’s premier independent production powerhouse led by Pierre-Antoine Capton, known for acclaimed titles such as Miraculous, Adolescence, Call My Agent, 3 Body Problem, HIP, The Count of Monte Cristo, and Rhythm and Flow. ZAG, the innovative independent animation studio led by Jeremy Zag, has gained global recognition for creating the ZAG HEROEZ label including Miraculous and Ghostforce.

 

 

About WildBrain CPLG

 

At WildBrain CPLG, we believe that collaboration is about clarity, openness and trust. Offering more than 50 years of expertise in building highly successful consumer products and location-based entertainment programmes, we are a trusted licensing partner for leading brands worldwide across the entertainment, sport and lifestyle sectors. WildBrain CPLG combines the strength of global reach with local expertise to achieve the very best results for partners, with more than 20 offices serving the UK, Europe, India, the Middle East, China, Asia Pacific and the US. Our passionate teams consistently challenge themselves to explore, innovate and implement fresh ideas and opportunities for partnerships, activations, creative and business processes. WildBrain CPLG is part of WildBrain Ltd., a global leader in family entertainment, offering 360° expertise across Franchise & Global Licensing, Content, and the WildBrain Network. For more information, please visit us at cplg.com.

 

 

 

 
 
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