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Running from January 8 to February 3, 2018, Magical Memories campaign highlights the social and emotional benefits of In the Night Garden for young children

Halifax, NS – 16 January 2018 – DHX Brands, the dedicated brand management and consumer products arm of DHX Media (TSX: DHX.A, DHX.B; NASDAQ: DHXM), is teaming up in the U.K. with National Day Nurseries Association (NDNA) to create Magical Memories, a national campaign highlighting the social and emotional benefits provided to children by the hit preschool brand, In the Night Garden. The campaign will reach 6,000 nurseries and some 200,000 children, aged one to three, along with their parents and early year’s practitioners, across the U.K. and Northern Ireland, and runs from January 8 to February 3, 2018.

2 bigger fuzzy characters talk to a smaller one, while other look one. NDNA logo

Inspired by In the Night Garden’s enchanting and captivating world, along with its lovable characters Igglepiggle, Upsy Daisy and Makka Pakka, the campaign helps preschool children to create their own “magical memories” through a varied set of activities. These activities, such as water exploration with Igglepiggle, expressive dancing with Upsy Daisy and creating story stones with Makka Pakka, not only support children’s understanding of the world and their physical development, but also encourage time to reflect and help them build confidence – elements that are all vital to a child’s development.

“In the Night Garden is a cherished brand that was created specifically with a focus on early childhood development such as helping preschoolers with language acquisition, social development and establishing a healthy daily routine,” said Charlotte Hill, Brand Director, DHX Brands. “As such, it’s fitting that we should team with National Day Nurseries Association to bring all the wonderful attributes of this show to the fore of our Magical Memories campaign.”

Purnima Tanuku, OBE and Chief Executive of NDNA, said: “We are delighted to be working with DHX Brands and their much-loved children’s property, In the Night Garden. Our Early Years Experts have devised a range of activities linked to the show, which are all aimed at helping young children develop physically, socially and emotionally. As the national experts in the nursery sector, we believe nurseries and parents will find the activities a useful resource, to help them make many ‘magical memories’ with their children.”

To find out more about the campaign go to

a group of fuzzy colourful characters in a forest

For more information, please contact:

Trade Media: Valerie Taylor at Valerie Taylor PR Ltd. +44 (0) 7889 666594

About In the Night Garden In the Night Garden is an enchanting and captivating world full of fascinating stories, nursery rhymes, music and humour which takes children 1 to 3 years old on an imaginative journey of discovery and understanding. Igglepiggle, Upsy Daisy and Makka Pakka have become a part of bedtime rituals for many preschoolers, and celebrated its 10th anniversary in 2017. In the Night Garden is currently in the top 6th preschool toy property, with a strong licensing program in the UK, Australia and China.

About DHX Brands DHX Brands is the dedicated brand management and consumer products arm of DHX Media Ltd. (TSX: DHX.A, DHX.B; NASDAQ: DHXM), one of the world’s leading children’s content and brands companies. DHX Brands specializes in creating, building and maintaining high-profile global entertainment brands within the children’s and young adult markets. With expertise in brand development, licensing, marketing and creative, we build and manage brands that captivate and inspire through engaging content, first-class distribution, quality consumer products, immersive live experiences and digital media. DHX Brands’ world-class portfolio includes Peanuts, Teletubbies, Strawberry Shortcake, Twirlywoos, Massive Monster Mayhem and In the Night Garden. DHX Brands has operations in London, Toronto, New York, Los Angeles and Hong Kong.

About National Day Nurseries Association National Day Nurseries Association (NDNA) is the national charity representing children’s nurseries across the UK. We are the voice of the 20,000-strong nursery sector, an integral part of the lives of more than a million young children and their families. We provide information, training and advice to support nurseries and the 250,000 people who work in them to deliver world-class early learning and childcare. Working closely with local and national governments in England, Scotland and Wales, we campaign on the cost, choice and quality of childcare to benefit nurseries, families and the economy.


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