New trailer and poster art reveal fresh CG looks for Strawberry's beloved Berry Besties, including Orange Blossom and Huckleberry Pie, bringing classic 1980s-inspired characters into a new generation of sweet bite-sized adventures
Toronto – September 28, 2026 – Strawberry Shortcake’s Bake Shop wouldn’t be the same without her Berry Besties, and now fans can finally meet them.
Today, WildBrain unveiled the official trailer and poster art for Strawberry Shortcake's Bake Shop, offering fans their first glimpse at the full cast of Strawberry’s Berry Besties—including beloved characters Orange Blossom, Blueberry Muffin, Huckleberry Pie, Raspberry Tart, Apple Dumplin’ and, of course, Custard!—in their all-new CG looks inspired by their classic 1980s designs. The brand-new bite-sized series, handcrafted by a talented team of artists, is set to premiere October 16 on the official Strawberry Shortcake YouTube channel on the WildBrain Network, with the full 26-episode season rolling out over the following year.
“Baking has always been Strawberry’s way of caring for others and bringing her community together. In Strawberry Shortcake’s Bake Shop, we’re opening the doors to Strawberry’s world and introducing fans to her wonderfully reimagined group of friends. Each character brings their own unique flavour, and together they create the warm, welcoming community at the heart of Berryville. We're excited for fans to discover all the sweet details we've baked into these beloved characters and the stories they share as they make their corner of the world a little brighter.”
Daisy Wall, VP Content, WildBrain and creative lead across Strawberry Shortcake’s Bake Shop
Designed for kids ages 4-8—and any adults craving a cozy dose of comfort and sweetness—the new series of bite-sized stories will feature eight original songs inspired by baking and the everyday experiences kids know best, from teamwork and sisterhood to making the best of sticky situations. Familiar kitchen sounds like apple chopping, whisking batter and timer dings are transformed into playful rhythms and percussion, creating a musical world filled with sweet surprises. Longtime fans of Strawberry Shortcake can also look forward to hidden nods to the brand’s rich legacy sprinkled throughout the series, honouring the warmth and friendship that have defined Strawberry for generations while bringing her story to a new audience.
In Strawberry Shortcake's Bake Shop (26 x 3'), Strawberry's cozy neighbourhood bakery is officially open, and her Berry Besties are always popping by. Sometimes they’re lending a helping hand (or need one themselves!), sometimes they’re hungry customers and sometimes they’re just swinging by to share a laugh. Whether she’s whipping up desserts in her homey kitchen and bake shop, hosting friends in her snug upstairs apartment or throwing a sunshiney garden party out front, Strawberry brings the sweet warmth of a baked treat into every moment…and she’s always ready for whatever friend stops by next.
For more information, please contact:
Media
Misha Harding, Communications & PR Manager
WildBrain
About WildBrain’s Strawberry Shortcake
WildBrain’s Strawberry Shortcake is one of the world’s most adored characters. Since her 1970s debut on a simple greeting card, Strawberry Shortcake has evolved into a “berry” beloved brand for generations of fans. She has starred in multiple animated series and specials with her “berry best friends” over four generations and continues to deliciously delight audiences across television, streaming and digital platforms globally. Since the launch of her iconic 1980s scented dolls, Strawberry Shortcake and friends have captured the hearts of millions through a diverse array of sweet products and yummy experiences. Strawberry Shortcake is owned by WildBrain, a global leader in family entertainment.
About WildBrain
At WildBrain, we build and grow beloved family brands through exceptional entertainment experiences. Home to franchises such as Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we are a global leader in franchise management—bringing stories to life through content production, audience reach and consumer products. Our award-winning studio has partnered with top global platforms such as Apple TV, Netflix and the BBC, producing acclaimed series such as The Snoopy Show, Strawberry Shortcake: Berry in the Big City, Teletubbies (2015), Yo Gabba GabbaLand! and Finding Her Edge. The WildBrain Network, offering more than 1,000 channels across YouTube, FAST and AVOD, delivers premium-quality content to today’s kids and families wherever they’re watching—connecting advertisers to audiences at scale through brand-safe media solutions. WildBrain CPLG, our global licensing and consumer products arm, represents our own and partner brands across major territories worldwide. Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.