DHX MEDIA THIRD SEASON RENEWAL
Halifax, NS – 27 August 2008 – DHX Media Ltd (AIM & TSX ticker: “DHX”), a leading independent international producer and distributor of television programming and interactive content is pleased to announce that its Bo on the GO! series has been commissioned for a third season by CBC in Canada, where it is currently one of the broadcaster’s highest rating preschool shows. Produced by DHX Media’s Halifax Film subsidiary, the series has also made several sales to international broadcasters.
DHX Media’s distribution subsidiary, DECODE Enterprises, has sold season one to Rai Sat and season two to the Disney Channel, both in Spain. MNET and TG4 have taken TV rights for both seasons one and two, and Prava I Prevodi has acquired home video and broadcast rights for both seasons for Bosnia, Croatia, Serbia and Montenegro.
These deals follow closely on a recent sale of both seasons to France 5 and sales to Cartoon Network (India, Taiwan and the Philippines), DIGITURK, Al Jazeera Children’s Channel, Finland’s YLE, and KidsTalkTalk in Korea for both seasons one and two.
Charles Bishop, president at DHX Media’s Halifax Film subsidiary, said: “Bo on the GO! has enjoyed tremendous international sales success for seasons one and two and we look forward to further sales now that a third season has been commissioned.”
About Bo on the Go!
Using motion capture technology and CGI for its production, Bo on the GO! promotes an active lifestyle and an active mind for preschoolers. Bo on the GO! follows the adventures of Bo, a positive, energetic and inquisitive young heroine and her young friend Dezadore dragon. ‘Dezzy’ encourages children at home to go on amazing adventures by actively joining her in a variety of movements that assist her on her quest. Cheerful and determined to solve all problems she encounters, Bo will lead the way for kids at home to get “on the go.”
For more information, please contact:
DHX Media Ltd. +1 902-423-0260
Dana Landry – Chief Financial Officer
David A. Regan – EVP Corporate Development & IR
AIM Nominated Advisors: Canaccord Adams Limited +44 (0) 20 7050 6500
About DHX Media Ltd.
DHX Media Ltd. is a leading international producer and distributor of television programming and interactive content with an emphasis on children, family and youth markets. DHX Media Ltd. is listed on AIM and on the Toronto Stock Exchange. DHX Media’s production companies, Decode Entertainment and Halifax Film, are the producers or co-producers of 11 original television series or theatrical releases currently commissioned for production and maintain a growing library of over 1,700 half-hours of mostly children and youth-oriented television productions. www.dhxmedia.com
Certain statements herein may constitute forward-looking statements, including those identified by the expressions ‘‘may’’, ‘‘will’’, ‘‘should’’, ‘‘could’’, ‘‘anticipate’’, ‘‘believe’’, ‘‘plan’’, ‘‘estimate’’, ‘‘potential’’, ‘‘expect’’, ‘‘intend’’ and similar expressions to the extent they relate to the Company or its Management. These statements reflect the Company’s current expectations and are based on information currently available to Management. These forward-looking statements are subject to a number of risks, uncertainties, assumptions and other factors that could cause actual results or events to differ materially from current expectations, including the matters discussed under ‘‘Risk Factors’’ contained in the Company’s prospectus dated May 12, 2006. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances.