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Will Mahmood joins as Head of Strategy

London, UK – 21 February 2017 – WildBrain, a leading online kids’ network with expertise in connecting content owners to advertisers through advertising video-on-demand (AVOD) platforms, has appointed senior executive Will Mahmood to the newly created position of Head of Strategy as the company positions itself for further growth.

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Mahmood will focus on helping WildBrain’s content partners exploit the ever-expanding volume of digital viewing data available to the business, and will work on key projects supporting department heads with strategy development across the company. His appointment will see an increased focus by WildBrain on using the data and scale of its digital network to offer clients a unique competitive advantage.

Mahmood brings a wealth of experience to the business, having previously established the insight team at Little Dot Studios (All3Media). He has also developed digital insights for major production companies, properties and broadcasters including Peppa Pig (eOne Family), Octonauts (Silvergate Media), Warner Brothers Kids, Turner, Channel 4 and ITV. Prior to Little Dot Studios, Will worked at TV startup Beamly (formerly zeebox), which was backed by NBC Comcast, Viacom and Sky, and recently acquired by Coty.

John Robson, Managing Director of WildBrain, said: “Will is a highly experienced and respected addition to our team and his appointment underscores our growing capabilities in the kids’ digital space. His expertise, contacts and strategic understanding of the business give us a real edge as we look to implement our ambitious plans.”

Will Mahmood added: “WildBrain is in a unique position in the kids’ space. The breadth of brands and partners it works with gives it a privileged view of the YouTube ecosystem and other AVOD platforms. Harnessing the data at our disposal gives the business a unique competitive advantage. We now have the first generation of children who have grown up watching most of their content on demand via mobile/tablet and connected TV devices and I'm thrilled to be joining such a great team at the cutting edge of these exciting trends.”

For more information, please contact:

Trade Media: Aimee Norman at DDA Blueprint PR +44 (0) 20 7932 9800

About WildBrain WildBrain ( is an industry leader in the management and creation of preschool and children’s entertainment content on platforms such as YouTube, Dailymotion and others. WildBrain’s branded YouTube network is one of the largest of its kind, featuring more than 20,000 videos across more than 350 kids’ entertainment channels, and generating approximately 30 billion minutes of watch time annually. Connecting kids’ content owners with advertisers in the Advertising Video-on-Demand (AVOD) space, the WildBrain network features popular third-party brands such as Strawberry Shortcake, Bob the Builder, Fireman Sam and Lazy Town, as well as much of DHX Media’s world-renowned library of more than 11,800 half-hours of kids’ and family content, including classic Teletubbies, Caillou, Inspector Gadget, Degrassi, Yo Gabba Gabba! and many others. WildBrain also specializes in the creation of new original content for its network, such as animated and live-action shorts; toy-play and unboxing videos; book readings; preschool counting and alphabet videos; nursery rhymes and more. WildBrain is a wholly owned subsidiary of DHX Media (TSX: DHX.A, DHX.B; NASDAQ: DHXM).


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