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Halifax, NS - 12 March 2013 – DHX Media Ltd. (TSX: DHX), a leading independent producer, distributor and licensor of mainly children’s entertainment content, announces a multi-year merchandising and licensing representation deal with Russian agent Icon Promotions.

Icon Promotions will represent DHX Media’s popular kids TV series Animal Mechanicals, Johnny Test and the Richard Scarry collection, which includes Vintage Richard Scarry and Hurray For Huckle, at the Russian Licensing Forum in Moscow March 13-15. Hurray for Huckle currently airs on local broadcaster Carousel, Channel 1, while Johnny Test is broadcast on Cartoon Network Russia. Russian SVOD provider TVZOR also carries a host of DHX Media favorites.

Vadim Nayman (Вадим Найман), President of Icon Promotions, comments: “It has been great working with all of our colleagues at DHX Media. It is a pleasure to work with a like-minded company promoting the growth of its high-quality properties in Russia.”

For more information, please contact:

David A. Regan – EVP, Corporate Development & IR +1 902-423-0260

About DHX Media DHX Media ( is a leader in the creation, production and licensing of family entertainment rights.  DHX Media owns, markets and distributes over 8,500 half hours of children's entertainment content, and exploits owned properties through its consumer products licensing business.  DHX Media is  recognized for  brands such as Caillou, Busytown Mysteries, Inspector Gadget, Johnny Test, Animal Mechanicals, Kid vs. Kat, Super WHY!, Rastamouse, and Yo Gabba Gabba!. The company also provides programming for Cookie Jar TV, the weekend morning block on CBS.  DHX Media's full-service international licensing agency, Copyright Promotions Licensing Group, (CPLG), represents numerous entertainment, sport and design brands. DHX Media has offices in Toronto, Los Angeles, Vancouver, Halifax, London, Paris, Barcelona, Lisbon, Milan, Munich, Netherlands and is listed on the Toronto Stock Exchange.

About Icon Promotions: Icon Promotions is a company that was created in 2008 by a group of enterpreneurs who have been involved in Licensing Activity in Russia and North America since 1992.In the past shareholders of our company worked closely with such companies as Disney, Rainbow, Sanrio, KHL, NHL, McDonalds and others.


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