Halifax, NS – 7 June 2010 – DHX Media Ltd (TSX: “DHX”), a leading independent international producer and distributor of mainly children’s television programming and interactive content is pleased to announce that Super WHY!, its award-winning, literacy-based series, has been commissioned for a second season of 15 all-new episodes by PBS KIDS and Canada’s CBC.
The innovative, critically-acclaimed, animated preschool program which is a co-production by Out of the Blue Enterprises and DHX Media’s DECODE Entertainment subsidiary, also airs around the globe on channels including: Nickelodeon UK and Australia and OKTO TV in Singapore; Korea’s EBS, KidsTalkTalk and Tooniverse; ATV in Hong Kong; Astro TVIQ for Malaysia and Indonesia, and Thailand’s True Visions. DHX Media holds worldwide television rights to the series excluding the U.S.
Reading is power and Super WHY! helps young children learn important literacy skills through interactive storybook adventures. The program represents a unique approach to preschool educational television, featuring the “Super Readers,” a team of superhero characters with literacy-based powers, who jump into books to look for answers to everyday challenges. The home viewer is the superhero sidekick, who is encouraged to participate in the fun through playing research-based reading games. Hip Hip Hooray, the Super Readers save the day!
Janice Walker at DHX Media’s DECODE Entertainment said, “PBS KIDS and CBC are among the most trusted channels among parents and families and ideal platforms for Super WHY!. The second season commission underscores the widespread appeal of the popular – and highly-effective – literacy-powered series.”
Out of the Blue is a groundbreaking originator, producer and brand development visionary of interactive children’s entertainment properties. The company is led by Ms. Freeman, a former long-term Nickelodeon entertainment executive, and Angela C. Santomero, a creator of the preschool entertainment phenomenon, Blue’s Clues.
For more information, please contact:
DHX Media Ltd. +1 902-423-0260
David A. Regan – EVP, Corporate Development & IR
Trade Press:
Anthony Jiwa – DECODE Enterprises +1-604-684-2363 x215
About DHX Media Ltd.
DHX Media Ltd. is a leading international producer and distributor of television programming and interactive content with an emphasis on children, family and youth markets. DHX Media Ltd. shares trade on AIM and are listed on the TSX, the Toronto Stock Exchange. DHX Media’s production companies, Decode Entertainment, Halifax Film and Studio B Productions, are the producers or co-producers of eight original television series and theatrical releases currently commissioned for production and maintain a growing library of over 2,300 half-hours of mostly
children and youth-oriented television productions. www.dhxmedia.com
Disclaimer
This press release contains forward looking statements with respect to the Company. Although the Company believes that the expectations reflected in such forward looking statements are reasonable, such statements involve risks and uncertainties and are based on information currently available to the Company. Actual results may differ materially from those expressed or implied by such forward looking statements. Factors that could cause actual results or events to differ materially from current expectations, among other things, include risks related to market factors, customer contract interpretation, application of accounting policies and principles, and production related risks, and other factors discussed in materials filed with applicable securities regulatory authorities from time to time including matters discussed under “Risk Factors” in the Company’s short form prospectus dated April 9, 2010 and in the Company’s Amended Annual Information Form incorporated by reference therein. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances.