Classic and trusted brand continues to grow across US and Canada

Halifax, NS – 19 November 2012 – DHX Media Ltd. (“DHX Media” or the “Company”) (TSX: DHX), a leading independent international producer, distributor and licensor of mainly children’s entertainment content, has signed a wide range of broadcast and licensing deals for its preschool hit property Caillou, underscoring the brand’s enduring popularity with kids and their parents across North America.

Following the recent announcement of a fourth season sale to PBS Kids, DHX has executed licensing agreements across toy, storage containers, health and beauty and puzzle game categories as well as a deal which will see fans able to create their own personalized video invitations.

DHX has signed ID Toys as US and multi-territory master toy licensee to roll out licensed articles plush, figured dolls, plastic vehicles, play sets, Jack in the Box, puzzles, art and craft activities, molded cases and stickers, now found at Toys R Us US and Canada , while Komar Kids will be bringing sleepwear to market and Karmin International has been appointed US licensee for Caillou Color a Puzzle, Four in One Progressive Puzzle, 40 pc Puzzle, Talking Floor Puzzle, 2 sided Bilingual floors Puzzle products.

Licensee Percy3D, a video platform that encourages people to create their own personalized video moment using the latest 3D visual effects and multimedia technologies, has come on board taking worldwide digital party invitation  rights to Caillou in a three-year deal which spearheads the brand’s entry into the immersive technology. DHX has also renewed its agreement with Buy Seasons for Caillou party goods which can be matched to the personalized video invitation experience for a complete party theme.

In Canada growth continues with the addition of licensees to the roster; leading health and beauty company Centura Brands Inc as licensee for shampoo, bubble bath, soaps, body wash, lip balms and poufs while Garel Sales Agencies Inc. will launch Caillou-branded storage containers of all shapes and sizes. Also in Canada, Daytime Entertainment has been awarded the license for Caillou Meet and Greet Costumes.

In addition to airing on PBS Kids’ 24-hour preschool television channel, Sprout® also picked up the ever popular preschool classic Caillou’s Holiday Movie which sees the eponymous character doing big boy activities such as helping Daddy shovel snow and making holiday presents.

Aimed at kids aged 2-5, Caillou is a proven and trusted hit clocking up twelve years on PBS Kids, and sold to over 100 countries worldwide  including the US (PBS and Sprout), Canada (Treehouse & TFO), Germany (Super RTL), Turkey (Samanyolu) and Spain (RTVE)


For more information please contact:

Press: Aimee Norman at DDA Blueprint PR for DHX Media +44 (0) 20 8985 4708 or aimee@ddablueprint.com

About DHX Media Ltd.

DHX Media (www.dhxmedia.com) is a leader in the creation, production and licensing of family entertainment rights. DHX Media owns, markets and distributes over 8,500 half hours of children’s entertainment content, and exploits owned properties through its consumer products licensing business. DHX Media is  recognized for  brands such as Caillou,Richard Scarry’s Busytown Mysteries, Inspector Gadget, Johnny Test, Animal Mechanicals, Kid vs. Kat, Super WHY!,Rastamouse, and Yo Gabba Gabba!. The company also provides programming for Cookie Jar TV, the weekend morning block on CBS. DHX Media’s full-service international licensing agency, Copyright Promotions Licensing Group, (CPLG), represents numerous entertainment, sport and design brands. DHX Media has offices in Toronto, Los Angeles, Vancouver, Halifax, London, Paris, Barcelona, Lisbon, Milan, Munich, Netherlands and is listed on the Toronto Stock Exchange.


This press release contains forward looking statements with respect to the Company, including statements about the value of the substantial issuer bid to the Company’s remaining shareholders and its effects on the Company’s earnings per share. Although the Company believes that the expectations reflected in such forward looking statements are reasonable, such statements involve risks and uncertainties and are based on information currently available to the Company. Actual results may differ materially from those expressed or implied by such forward looking statements. Factors that could cause actual results or events to differ materially from current expectations, among other things, include risks related to market factors, including changing popularity of the titles in the Company’s production library, application of accounting policies and principles, and production related risks, and other factors discussed in materials filed with applicable securities regulatory authorities from time to time including matters discussed under “Risk Factors” in the Company’s short form prospectus dated September 25, 2012. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances.