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DHX MEDIA AND AMAZON PRIME STRIKE U.S. EXCLUSIVE ON NEW ANIMATED KIDS’ SERIES, LOOPED

Amazon is already the home to popular DHX Media kids’ content, including Mighty Jungle, In the Night Garden, Bo on the GO! and more

Halifax, NS – 25 July 2016 – DHX Media (or the "Company") (NASDAQ: DHXM; TSX: DHX.A, DHX.B), the world’s leading independent, pure-play kids’ content company, has licensed season one of its new animated comedy series Looped, exclusively for Amazon Prime members in the U.S to stream or download via the Amazon Video app for TVs, connected devices including Fire TV, mobile devices and online at www.amazon.com/primevideo. This original kids’ series will debut on Prime Video in the U.S. on July 25.

In addition, DHX Media will add five seasons of the classic children’s series The Busy World of Richard Scarry, the first season of the much-loved Madeline series, and the feature special Madeline Sing Along with her Friends, to the U.S. Prime Video catalogue, bringing more popular kids content to the catalogue for Prime members to enjoy.

Josh Scherba, SVP Distribution at DHX Media, said, “We are thrilled that Amazon Prime members will be first in the U.S. to see our terrific new animated show, Looped. This Amazon exclusive highlights the strong market for DHX’s original content, and the agreement for The Busy World of Richard Scarry and Madeline underscores the enduring appeal of our classic kids’ titles in today’s on-demand environment. These deals reflect the growing investment that leading streaming services such as Amazon Prime are making to offer distinctive, high-quality children’s programming for their subscribers.”

illustration of two boys pretending to surf on a pile of books


Looped – Ever wish your life had a reset button, or you knew you were having a pop-quiz before it was popped? Wish you looked like a hero in front of that super cute girl, or knew the star quarterback’s moves before he did? Spoiler alert! In the new animated series Looped, Luc and Theo can do all those things and more. That’s because Luc and Theo are stuck in a time-loop where every day is the same Monday! Produced at DHX Studios and commissioned by TELETOON in Canada, the 2D-animated Looped is filled with the kind of silly and hilarious fun that kids 6-11 love. Looped is created by Todd Kauffman and Mark Thornton of Neptoon Studios, award-winning veterans in the animation industry. (The pair created and directed Grojband. Kauffman also previously co-created Sidekick.)

The Busy World of Richard Scarry Based on the much-loved books by Richard Scarry that parents worldwide rely on to teach children valuable lessons, The Busy World of Richard Scarry will have young audiences laughing along as Huckle Cat and Lowly Worm make their way through their day in Busytown. The five seasons of The Busy World of Richard Scarry consist of 65 half-hours.

Madeline “In an old house in Paris that was covered with vines, lived twelve little girls in two straight lines…” So begin each of Ludwig Bemelmans’s magical stories about little Madeline, the smallest and most mischievous of 12 girls at a Paris convent school. With beautiful, soft brushstroke animation, lively songs and captivating storylines, Madeline has become a timeless classic loved by children worldwide. Season one of Madeline consists of six half-hours, and Madeline Sings Along with Friends is a 30-minute special.

For more information, please contact:

Trade Media: Janet Balmforth at DDA Blueprint PR janet@ddablueprint.com +44 (0) 7748 185656

Financial Media: Jean Lepine – SVP, Communications & Public Affairs, DHX Media Ltd.  jean.lepine@dhxmedia.com +1 416-977-7483

Investor Relations: Nancy Chan-Palmateer – Director, Investor Relations, DHX Media Ltd.  nancy.chanpalmateer@dhxmedia.com +1 416-977-7358

About DHX Media DHX Media Ltd. (www.dhxmedia.com) is the world’s leading independent, pure-play kids’ content company. Owner of the world's largest independent library of kids' and family content, at more than 11,500 half-hours, DHX Media is recognized globally for such brands as Teletubbies, Yo Gabba Gabba!, Caillou, In the Night Garden, Inspector Gadget, Make It Pop, Slugterra and the multiple award-winning Degrassi franchise. DHX Media is comprised of four main business units: DHX Studios creates high-quality original entertainment at its Vancouver and Halifax animation studios, its Toronto live-action studio, and in working with top international producers; DHX Distribution is a major provider of content to the global market; DHX Television, home to the Family suite of channels, is dedicated to delivering best-in-class programming to Canadian families; and DHX Brands specializes in creating, building and managing high-profile global entertainment brands within the children's and young-adult markets. DHX Media also owns the full-service international licensing agency, Copyright Promotions Licensing Group Ltd. (CPLG), which represents numerous entertainment, sport and design brands. DHX Media has offices in 15 cities worldwide, including Toronto, Vancouver, Halifax, Los Angeles, London, Paris, Barcelona, Milan, Munich, Amsterdam and Beijing. The Company is listed on the NASDAQ Global Select Market under the ticker symbol DHXM, and on the Toronto Stock Exchange under the ticker symbols DHX.A and DHX.B.

Disclaimer This press release contains “forward-looking statements” under applicable securities laws with respect to DHX including, without limitation, statements regarding, the Company’s library of content, the debut and availability of certain DHX programs via Amazon prime, the business strategies and operational activities of DHX, and the markets and industries in which it operates. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, such statements involve risks and uncertainties and are based on information currently available to the Company. Actual results or events may differ materially from those expressed or implied by such forward-looking statements. Factors that could cause actual results or events to differ materially from current expectations, among other things, include risk factors discussed in materials filed with applicable securities regulatory authorities from time to time including matters discussed under "Risk Factors" in the Company's Annual Information Form and annual Management Discussion and Analysis, which also form part of the Company’s annual report on Form 40-F filed with the SEC. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law.



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