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Increased category footprint supported by onsite category takeovers and digital support

Halifax, NS – 7 March 2017 – DHX Brands, the dedicated brand-management and consumer-products arm of DHX Media (or the "Company") (NASDAQ: DHXM; TSX: DHX.A, DHX.B), has announced that Teletubbies will be the lead sponsor for the Shop Direct Baby and Toddler event, starting this week and running until April 17th. In addition, Shop Direct has increased its category footprint of the popular preschool brand to include bedding and blankets from Character World and the Teletubbies Crayola range. Shop Direct is the UK's second largest pure-play digital retailer.

Teletubbies will be featured prominently throughout the Baby and Toddler event on all the Very and Littlewoods platforms, email marketing materials and digital ATL activities, as well as on third-party sites such as Mumsnet and BBC Good Food. The event will be supported by multi-branded activities including event emails, onsite category takeovers and offsite digital support. There will also be homepage support for the campaign featuring Teletubbies product placement (

Emma Carden, Buyer– Preschool and Outdoor Toys at Shop Direct, said: “Teletubbies continues to be an important brand at Very, where it is currently our 4th biggest preschool license. The new products we’ve seen for 2017 look great, so with plans to further expand the range as well as bespoke marketing campaigns, we anticipate that Teletubbies will drive a significant amount of volume this year.”

Charlotte Hill, Senior Brand Manager at DHX Brands, added: “Following Teletubbies’ inclusion as lead preschool brand in the AW16 campaign, and Jumping Po’s inclusion in the ‘3 for 2’ campaign over the Christmas period, we are delighted that Shop Direct has demonstrated an increased commitment to growing the brand.”

For more information, please contact: Aimee Norman at DDA Blueprint PR +44 (0) 20 7932 9800

About DHX Brands DHX Brands is the dedicated brand-management and consumer-products arm of DHX Media Ltd. (NASDAQ: DHXM; TSX: DHX.A, DHX.B) (, a leading creator, producer, marketer and broadcaster of family entertainment. DHX Brands specializes in creating, building and maintaining high-profile global entertainment brands within the children’s and young-adult markets. With expertise in brand development, licensing, marketing and creative, we develop brands which captivate and inspire through engaging content, first-class distribution, quality consumer products, immersive live experiences, and digital media. DHX Brands’ world-class portfolio includes TeletubbiesTwirlywoosIn the Night GardenYo Gabba Gabba!Caillou, Make It Pop!, Slugterra,  and Degrassi. DHX Brands has offices in London, Toronto and Los Angeles.


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