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Bespoke ‘Tubby Playtime’ classes created by child development expert

Dr. Lin Day set to reach 35,000 preschool children across the UK

Halifax, NS – 5 September 2018 – DHX Brands, the dedicated brand management and consumer products arm of DHX Media, is teaming up with Baby Sensory and Toddler Sense to create Teletubbies-themed classes for preschoolers. The initiative will be available across the U.K. and was developed by leading parenting expert and renowned author, Dr. Lin Day, in consultation with DHX Brands. The classes, which are expected to reach an estimated 35,000 preschoolers, will feature a Teletubbies lesson plan highlighting the developmental benefits of play. The activity sessions will take place for one week, from 24th-28th September 2018. 

collage of babies playing with colourful plush toys with text "Tubby Playtime"

“We are thrilled to be collaborating on these Teletubbies-themed early learning classes, which have been customised by Dr. Day for Baby Sensory and Toddler Sense,” said Charlotte Hill, Brand Director, DHX Brands. “The Teletubbies are hugely popular among preschool children and Dr. Day brings with her a wealth of knowledge on early childhood development. We are confident these classes will provide a world of imagination and fun for babies and toddlers, helping them gain important skills while reinforcing the message to parents that playing with their child is vital for future learning.”

“I love the Teletubbies,” said Dr. Day. “They have all the essential principles that appeal to young children, from soft, velvety bodies to happy faces, interesting features, colours, and repetitive sounds. The Teletubbies inspire active, fun, imaginative play and they have huge learning benefits for babies and toddlers.”

The Teletubbies Baby Sensory and Toddler Sense Tubby Playtime sessions are sure to provide a rich learning experience for babies and toddlers. Fully immersing them in a world of colour, fun and creativity, the new lesson plan will take children on a unique and exciting learning adventure with the Teletubbies, exploring a host of fabulous musical instruments and gaining important abilities, such as listening skills, a sense of rhythm and also developing hand-eye coordination. With these fun-filled Teletubbies-themed classes, there’s no shortage of opportunities to learn about the many wonders of the world and the importance of playtime.

Baby Sensory offers award-winning, sensory-rich development classes which are designed to support parents and babies from birth to 13 months. Regular exposure to an incredible range of sounds, smells, sights, textures, music, dance, singing and massage all help to rapidly develop the brain in the first year of life.

Toddler Sense is an award-winning, sensory-rich toddler development programme for children aged 13 months to 5 years where structured play goes hand-in-hand with exploration, imagination and adventure.

Dr. Lin Day (PhD, M.Phil, PGCE, BSc, Dip Ed, SRN) is founder of multi-award award winning Baby Sensory and Toddler Sense, and is one of the UK’s leading parenting experts and a renowned author within the field of childcare and education. Dr. Day has over 35 years of practical experience working with parents and children.

For more information, please contact:

DHX Brands: Valerie Taylor at Valerie Taylor PR Ltd. +44 (0) 7889 666594

Baby Sensory and Toddler Sense: Natalie Sanderson at Sublime PR +44 (0) 1256 811808

About DHX Brands

DHX Brands is the dedicated brand management and consumer products arm of DHX Media Ltd. (TSX: DHX, NASDAQ: DHXM), one of the world’s leading children’s content and brands companies. DHX Brands specializes in creating, building and maintaining high-profile global entertainment brands within the children’s and young adult markets. With expertise in brand development, licensing, marketing and creative, we build and manage brands that captivate and inspire through engaging content, first-class distribution, quality consumer products, immersive live experiences and digital media. DHX Brands’ world-class portfolio includes Teletubbies, Strawberry Shortcake, Twirlywoos, Massive Monster Mayhem, In the Night Garden and Mega Man. DHX Brands has operations in London, Toronto, Los Angeles and Hong Kong.

About Baby Sensory and Toddler Sense (

Baby Sensory and Toddler Sense provides a range of parent and child sensory activity-based class experiences across the UK and overseas. Baby Sensory classes are aimed at parents and babies (from birth up to 13 months of age) and Toddler Sense classes are aimed at parents and toddlers aged 13 months to five years of age.  Classes are designed to enhance early years learning and development through exploratory sensory play while allowing parents to spend quality time with their baby and toddler in a safe, established, nurturing environment led by qualified, knowledgeable class leaders.

Baby Sensory is part of the WOW World Group a founding member of the Children’s Activities Association having gained international recognition for its programmes, which include Baby Sensory, Toddler Sense, Mini Professors, Reading Fairy and Photo Sensory as well as adult classes, KeepaBeat and Baby Foundations.


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