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Agreement for popular CBeebies series extended through 2020

Halifax, NS – 18 September 2018 – DHX Brands, the dedicated brand management and consumer products arm of DHX Media, has renewed its agreement appointing Golden Bear as the Global Master Toy Partner for the much-loved pre-school brand, Twirlywoos, through 2020. Originally commissioned by CBeebies, the BBC’s pre-school channel, Twirlywoos is enjoyed by kids on more than 40 linear and streaming platforms around the world

5 fuzzy characters look through a window in a red wall

“On screen, the lovable Twirlywoos have captured the hearts and minds of preschoolers around the world, and the wonderful toys from Golden Bear have allowed children to extend that enjoyment into real life,” said Tom Roe, Commercial Director at DHX Brands. “We’re thrilled to continue our partnership with Golden Bear, and look forward to working with them on Twirlywoos toys in the coming years.”

Barry Hughes, Managing Director, Golden Bear Toys, said: “We are delighted to renew our partnership with DHX Brands on Twirlywoos. Great Big Hoo, Toodloo, Chickedy, Chick and Peekaboo have become core favourite characters for pre-school children in the UK and beyond, and we are thrilled to be continuing to deliver Twirlywoos toys to them for many years to come.”

Since originally being appointed Master Toy Partner for Twirlywoos in 2014, Golden Bear have launched an innovative and imaginative range of highly successful toys for the brand. In 2015, the Big Red Boat Playset delighted pre-schoolers with cute figurines, fun sounds, songs, flashing lights and activities, and was also featured in the brand’s first TV marketing campaign. In 2016, Golden Bear launched the award-winning Run-along Twirlywoos line, which won Gold in both the Loved by Parents Awards and the Practical Pre-School Awards, and was rated “Highly Commended” in the Right Start Best Toy Awards. In 2018, Golden Bear introduced the Chatty Twirlywoos, an assortment of soft toys with sparkly fabric head tufts, big feet and exaggerated features for maximum cuteness. With a press of their tummy, the Chatty Twirlywoos offer up funny sounds and phrases for kids to enjoy.

The Twirlywoos are four small, bird-like characters who are inquisitive, enthusiastic and always looking to learn something new about the world. Ever curious, they seek adventure and fun wherever they go. Whether in the real world or on their big red boat, they love to hide, imitate and be surprised as they discover new things. The Twirlywoos show has been developed with a commitment to watching how children interact and develop, and each episode creates spaces for pre-schoolers to make their own connections, which aids their learning.

For more information, please contact:

Trade Media: Valerie Taylor at Valerie Taylor PR Ltd.    +44 (0) 7889 666594

About DHX Brands DHX Brands is the dedicated brand management and consumer products arm of DHX Media Ltd. (TSX: DHX, NASDAQ: DHXM), one of the world’s leading children’s content and brands companies. DHX Brands specializes in creating, building and maintaining high-profile global entertainment brands within the children’s and young adult markets. With expertise in brand development, licensing, marketing and creative, we build and manage brands that captivate and inspire through engaging content, first-class distribution, quality consumer products, immersive live experiences and digital media. DHX Brands’ world-class portfolio includes Teletubbies, Strawberry Shortcake, Twirlywoos, Massive Monster Mayhem, In the Night Garden and Mega Man. DHX Brands has operations in London, Toronto, Los Angeles and Hong Kong.

About Golden Bear For almost 40 years, Golden Bear Products has earned a reputation for producing high-quality, safe and reliable children’s toys that delight parents and inspire children. Specialising in plush, plastic and own-brand development, Golden Bear has grown significantly since 1979 and continues to grow year-on-year via constant innovation, proactivity and responsiveness in today’s ever-changing market. The company is a UK Top 3 Manufacturer of plush as well as the No.2 Manufacturer in Licensed Plush (NPD, Full Year Dec 2016).  One of the companies listed the London Stock Exchange’s 1000 Companies Report 2017 and a top toy manufacturer in the licensed toy market (NPD, Full Year Dec 2016); Golden Bear’s portfolio includes many popular brands within the children’s and pre-school sector, including Bush Baby World, Paint-Sation, Build-a-Bot, Dinosaur Roar, My First JCB, Twirlywoos, In the Night Garden, Mr Tumble Something Special, DC Super Friends, Hey Duggee, Go MINI, Forever Friends, CBeebies, Woolly and Tig and Sooty. For more information please visit:


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