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Deal signed for Western Europe, Australia, and New Zealand 

Halifax, NS - 17 February 2015 - DHX Brands, the dedicated brand-management and consumer-products arm of DHX Media, has appointed VTech as licensee for interactive electronic toys (ELAs) for Teletubbies, with product set to roll out from Autumn/Winter 2016 in the UK, followed by the core European territories, France, Germany, Benelux, Iberia and Australia and New Zealand.

VTech, an award-winning electronic learning toy company, joins a line-up of best-in-class licensees as DHX Brands further expands the roster of product categories for the much-anticipated new version of the iconic show.

Peter Byrne, EVP, DHX Brands said: “We are delighted to welcome VTech on board as a leading electronic toy company as this is an integral category in the consumer products strategy for new Teletubbies. We also anticipate extending the roll out to additional markets as broadcast is secured internationally.”

Andrew Barrett, VTech Europe's Director of Product Development and Licensing adds: "We were delighted with our Infant product performance in 2014, where Vtech is now by far the  N°1 Infant supplier across Europe (UK/France/Germany/Spain and the Benelux), according to NPD  - and to now be working with DHX and their Teletubbies brand on the re launch of this very exciting children's license, where it will be endorsed by Mums, and loved by children - will strengthen our range still further".

Multi award-winning Teletubbies is one of the most successful children’s brands and one of the Best Children’s TV Programmes of the last 50 years, as voted by international kids’ television experts at the 2014 Prix Jeunesse International. The original episodes aired in more than 120 territories and its enduring resonance is underscored by the brand’s postings on YouTube, which averages more than 50 million views per month.

The new 60-episode series of Teletubbies has been commissioned by the UK’s CBeebies and is being produced for DHX Media by award-winning UK production company, Darrall Macqueen Ltd. It will feature the same much-loved characters but will bring a refreshed, contemporary look to one of the world’s most well-known pre-school properties, ensuring that it is relevant for a new generation.

Over 20 new licensees have been signed to date including Worlds Apart (Furniture & Accessories), Aykroyds (Nightwear and Underwear), Character World (Bedding), Amscan (Partyware), Bon Bon Buddies (Confectionary), Posh Paws (Bags) GB Eye (Posters) and Zak UK (melamine tableware).

For more information, please contact:

Aimee Norman at DDA Blueprint PR for DHX Brands Tel: +44 (0) 20 8985 4708 or

About DHX Brands DHX Brands is the dedicated brand-management and consumer-products arm of DHX Media Ltd. (TSX: DHX.A, DHX.B) (, a leading creator, producer, marketer and broadcaster of family entertainment. DHX Brands specializes in creating, building and maintaining high-profile global entertainment brands within the children’s and young-adult markets. With expertise in brand development, licensing, marketing and creative, we develop brands which captivate and inspire through engaging content, first-class distribution, quality consumer products, immersive live experiences, and digital media. DHX Brands’ world-class portfolio includes Teletubbies, Twirlywoos, In the Night Garden, Yo Gabba Gabba!,Caillou, Slugterra, Ella the Elephant, Johnny Test, Inspector Gadget, and Degrassi. DHX Brands has offices in London, Toronto and Los Angeles.

About VTech VTech is the global leader in electronic learning products from infancy to preschool and the world’s largest manufacturer of cordless phones. It also provides highly sought-after contract manufacturing services. Founded in 1976, VTech’s mission is to design, manufacture and supply innovative and high quality products in a manner that minimises any impact on the environment, while creating sustainable value for its stakeholders and the community. With headquarters in the Hong Kong Special Administrative Region and state-of-the-art manufacturing facilities in China, VTech currently has operations in 11 countries and regions. It employs approximately 30,000 employees, including around 1,500 R&D professionals in R&D centres in Canada, Germany, Hong Kong and China. This network allows VTech to stay abreast of the latest technology and market trends throughout the world, while maintaining a highly competitive cost structure. The Group invests significantly in R&D and launches numerous new products each year. VTech sells its products via a strong brand platform supported by an extensive global distribution network of leading traditional and online retailers. Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE: 303).

Disclaimer This press release contains forward looking statements with respect to DHX including the ability of the Company to secure broadcasting agreements for the series and the ability of the Company and its licensees to successfully market and sell branded products. Although the Company believes that the expectations reflected in such forward looking statements are reasonable, such statements involve risks and uncertainties and are based on information currently available to the Company. Actual results may differ materially from those expressed or implied by such forward looking statements. Factors that could cause actual results or events to differ materially from current expectations, among other things, include risk factors discussed in materials filed with applicable securities regulatory authorities from time to time including matters discussed under "Risk Factors" in the Company's Annual Information Form for the year ended June 30, 2014, and annual Management Discussion and Analysis. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law.


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