Halifax, NS – 13 October 2015 – DHX Brands, the dedicated brand-management and consumer-products arm of DHX Media (“DHX” or the “Company”) (NASDAQ: DHXM; TSX: DHX.A, DHX.B), has appointed Haven as licensing agent in Australia for preschool series Twirlywoos. The hit CBeebies-commissioned series is set to air on ABC Kids in Australia.
Peter Byrne, EVP DHX Brands, said: “We are very excited Haven is representing us on our new breakout pre-school property Twirlywoos. Australia is such a key market for us and with the ABC also on board for broadcast, we are in a very strong position for the launch of the brand.”
“We are delighted to team up with DHX Brands for the hotly anticipated relaunch of Teletubbies and their brand new preschool hit Twirlywoos. The building blocks are set with great TV placement, along with a raft of first class global licensees and we look forward to delivering a powerful Twirlywoos licensing program down under,” added Tom Punch, Managing Director, Haven Licensing.
Haven also represents DHX Brands’ hotly anticipated property Teletubbies for licensing in Australia.
Preschool favourite Twirlywoos (50 x 11’) is devised and executive produced by Ragdoll Productions’ Anne Wood, with lead creative and writer Steve Roberts and producer Chris Wood. It combines stop-frame animation and live action sequences set in the real world. Executive producer for CBeebies is Michael Towner. The series is produced in association with DHX Media, which also handles global distribution, merchandising, brand management and marketing.
Continuing the innovative, nurturing, inspiring, children-led entertainment for which Ragdoll Productions is renowned, Twirlywoos features laugh-out-loud child-centric humour which encourages preschoolers to think for themselves, and gain confidence in their own perceptions of the world. Through the show, young audiences are able to reinforce their understanding as they grow and develop, becoming active and inquisitive within their own lives.
The Twirlywoos are four small, bird-like characters who are inquisitive, enthusiastic and always looking to learn something new about the world.
Ever curious, they seek adventure and fun wherever they go. Whether in the real world or on their big red boat, they love to hide, imitate and be surprised as they discover new things. The show has been developed with a commitment to watching how children interact and develop, and each episode creates spaces for preschoolers to make their own connections, which aids their learning.
As previously announced, DHX Brands also recently signed a deal assigning exclusive global publishing rights for Twirlywoos to HarperCollins Children’s Books, adding to a first-class list of other Twirlywoos licensees, including global master toy licensee Golden Bear.
For more information, please contact:
Trade Media: Aimee Norman at DDA Blueprint PR
+44 (0) 20 8985 4708
Financial Media: Shaun Smith – Director, Corporate Communications, DHX Media Ltd.
Investor relations: David Regan – EVP, Corporate Development, DHX Media Ltd.
About DHX Brands
DHX Brands is the dedicated brand-management and consumer-products arm of DHX Media Ltd. (NASDAQ: DHXM; TSX: DHX.A, DHX.B) (www.dhxmedia.com), a leading creator, producer, marketer and broadcaster of family entertainment. DHX Brands specializes in creating, building and maintaining high-profile global entertainment brands within the children’s and young-adult markets. With expertise in brand development, licensing, marketing and creative, we develop brands which captivate and inspire through engaging content, first-class distribution, quality consumer products, immersive live experiences, and digital media. DHX Brands’ world-class portfolio includes Teletubbies, Twirlywoos, In the Night Garden, Yo Gabba Gabba!, Caillou, Make It Pop!, Slugterra, and Degrassi. DHX Brands has offices in London, Toronto and Los Angeles.
This press release contains forward looking statements with respect to DHX including the ability to secure licensees that successfully exploit branded products. Although the Company believes that the expectations reflected in such forward looking statements are reasonable, such statements involve risks and uncertainties and are based on information currently available to the Company. Actual results may differ materially from those expressed or implied by such forward looking statements. Factors that could cause actual results or events to differ materially from current expectations, among other things, include risk factors discussed in materials filed with applicable securities regulatory authorities from time to time including matters discussed under “Risk Factors” in the Company’s Annual Information Form for the year ended June 30, 2014, and annual Management Discussion and Analysis. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law.