New partnership will see iconic Gaudí-designed UNESCO World Heritage site expand further into consumer products, launching with an Inditex collaboration

Barcelona & London – 23 April, 2026 – Casa Batlló, the Antoni Gaudí-designed UNESCO World Heritage site and one of the world’s most celebrated examples of modernist architecture, has appointed WildBrain CPLG, a trusted licensing partner for leading brands worldwide, to expand its licensing programme globally (excluding China, Hong Kong, and Taiwan).

Welcoming nearly two million visitors annually, Casa Batlló is one of the most highly rated cultural and tourist attractions in Barcelona, offering an immersive experience of Gaudí’s architectural genius. Through this new partnership, WildBrain CPLG will bring the essence of Casa Batlló to life through carefully curated consumer products designed to engage art lovers, cultural enthusiasts, and new audiences around the world.

WildBrain CPLG will focus on identifying best-in-class cross-category partners in international markets, with an initial emphasis on confectionery, apparel and accessories, home and décor, stationery and paper goods, gift and novelty, and more.

The partnership launches with a brand-new collaboration with Inditex, which sees Zara introduce a limited-edition collection of Casa Batlló t-shirts inspired by Gaudí’s architectural masterpiece. Available worldwide, the collection features artistic interpretations of Casa Batlló’s famously colourful façade made with “trencadís” (mosaic made from broken tiles) and distinctive organic forms, underscoring the building’s enduring influence on contemporary culture and design.

“Casa Batlló is not merely an architectural landmark, but a living expression of Gaudí’s creative universe where nature, innovation, and craftsmanship intertwine to evoke emotion and transcend time. As an ever-evolving cultural project, it continues to inspire new perspectives and forms of creativity across generations. Our collaboration with WildBrain CPLG allows us to extend this legacy with rigor and sensitivity, translating Gaudí’s vision beyond the building itself. Each licensing initiative is conceived as a coherent extension of his values: the pursuit of organic beauty, a deep respect for craftsmanship, and the ability to foster a profound and universal emotional connection.”

Marina Porte, Head of Licenses & Collaborations, Casa Batlló

“Casa Batlló is an extraordinary cultural icon with a uniquely expressive visual language rooted in creativity and imagination. We’re excited to be partnering with Casa Batlló to build a strategic global licensing programme that ensures every collaboration reflects the building’s artistic integrity, architectural brilliance, and global cultural significance. The launch with Inditex and Zara is a strong signal of the calibre of partners and opportunities ahead.”

Pau Pascual, SVP Commercial, Europe, the U.K. and the Americas, WildBrain CPLG

WildBrain CPLG’s Corporate and Lifestyle portfolio also includes Amsterdam’s Van Gogh Museum; universities: Yale, Harvard, Cambridge and Columbia; the world’s leading soy sauce brand, Kikkoman; Perfetti Van Melle’s iconic Chupa Chups and Mentos; premium lifestyle brand, Peugeot, Master Lock, and more.

To learn more about licensing opportunities for Casa Batlló and WildBrain CPLG’s wider Corporate and Lifestyle brands portfolio, visit the team at Las Vegas Licensing Expo (May 19-21) at booth #J204.

For more information, please contact:

Louisa Danquah

Marketing & Communications Specialist, Global Partnerships & Licensing, WildBrain louisa.danquah@wildbrain.com

About WildBrain CPLG

At WildBrain CPLG, we believe that collaboration is about clarity, openness and trust. Offering more than 50 years of expertise in building highly successful consumer products and location-based entertainment programmes, we are a trusted licensing partner for leading brands worldwide across the entertainment, sport and lifestyle sectors. WildBrain CPLG combines the strength of global reach with local expertise to achieve the very best results for partners, with over 20 offices serving the UK, Europe, India, the Middle East, China, Asia Pacific and the US. Our passionate teams consistently challenge themselves to explore, innovate and implement fresh ideas and opportunities for partnerships, activations, creative and business processes. WildBrain CPLG is part of WildBrain Ltd., a global leader in kids and family entertainment, offering 360° franchise management expertise across Content Creation, Audience Engagement and Global Licensing. For more information, please visit us at wildbraincplg.com.