The Iconic Fan-Favorites Are Finally Reuniting Across Fashion, Food and Beverage, Collectibles and More
Los Angeles & Toronto – November 12, 2024 – In a heartwarming fusion of two of the world's most beloved classic 1980s brands, Cloudco Entertainment and WildBrain are excited to announce a nostalgia-driven range of colorful capsule collaborations for the US and Canada featuring Care Bears™ and Strawberry Shortcake™. The first wave of exclusive collections launches this Fall with playful lines from fashion labels, Samii Ryan and Sweet Peas Co. and sticker brand, Blank Tag Co.
This epic reunion brings a whole new level of fun and a whimsical trip down memory lane for fans. The limited-edition collaborations follow the announcement of The Care Berry Switch (working title)—an animated crossover special in co-development by WildBrain and Cloudco, where characters from both brands embark on a heartfelt on-screen adventure—extending the magic beyond the screen, into everyday life.
With sweet surprises and nostalgic delights in store for fans of all ages, this exciting range will span across apparel, sleepwear, beauty, and collectibles, with the first items dropping this Fall and more releases planned through the Holiday season into 2025.
The colorful crossover includes exclusive capsule collections adorned with hearts, rainbows and fruit prints from brands like Dolls Kill, PSD, and Cakeworthy, along with apparel by Isaac Morris Ltd., sleepwear from Centric and MJC, and home décor by Silver Buffalo. Accessories by Concept 1, High Intencity, and Centric, as well as collectibles by Culture Fly, and food and beverage items at FYE, perfectly blend berry batches and cloud castles, and even signature scents, bringing these beloved characters to life across a variety of categories for fans of all tastes.
“Bringing together Care Bears and Strawberry Shortcake—the ultimate feel-good favorites from the ’80s—is all about creating new moments for fans in fun, unexpected ways,” said Robert Prinzo, Head of Global Licensing at Cloudco Entertainment. "These beloved brands share a unique spirit of sweetness and friendship, and this collaboration spreads a fresh wave of that”.
Elizabeth Litten Miller, VP, Franchise Strategy at WildBrain, shared her excitement about the partnership: "Hot on the heels of announcing our collaboration with Cloudco to develop a new Strawberry Shortcake and Care Bears animated crossover special, we’re thrilled to unveil our new design collaborations—featuring fashion, loungewear and accessories—that will bring these wonderful heritage brands together for fans off screen. Strawberry Shortcake and Care Bears have tremendous nostalgic appeal for many today, while also enchanting a new generation. We invite fans to celebrate love and friendship through a sweet new line-up of fun collaborations that will surprise, delight and connect across retail.”
The Strawberry Shortcake x Care Bears consumer products collaborations were brokered by leading licensing agency WildBrain CPLG in partnership with Cloudco’s licensing team.
To find out more about the collaborations, follow along for updates at @strawberryshortcake and @carebears on Instagram.
About Care Bears™
Introduced in 1982 through consumer products, greeting cards, and later a series of animated television shows and feature films, Care Bears is one of the most popular and endearing children’s properties in the world. Fans of all ages are drawn to the lovable, huggable bears from Care-a-Lot who inspire all to have fun, share, and care. The Care Bears first appeared in their own television specials in 1983 and 1984, followed by a long-running animated TV series and the leap to the big screen in 1985-87 with The Care Bears Movie trilogy. Care Bears & Cousins, a Netflix original CGI- animated series, launched in fall 2015. In 2019, a brand-new look and mission for the Care Bears was introduced in Care Bears: Unlock the Magic, a 48 episode, 2D animated series currently airing in the US on Cartoon Network, Boomerang, and Max via its Cartoonito preschool block. In 2022, the Care Bears celebrated 40 years of sharing and caring through the launch of new consumer products with key retail partners and a range of new toys with Basic Fun.
Website: CareBears.com
YouTube: YouTube.com/CareBears
Facebook: Facebook.com/CareBears
Instagram: Instagram.com/CareBears
About Strawberry Shortcake
WildBrain’s Strawberry Shortcake is one of the world’s most-adored brands. Since her creation in 1973, with the release of a simple Valentine’s Day greeting card, Strawberry Shortcake has grown and evolved with new content, products and experiences for each new generation of fans. Adults who loved her when they were young now celebrate their fandom though exciting pop-culture collaborations and “kidult” consumer products, while today’s parents share their nostalgia for Strawberry Shortcake with their children through new and classic WildBrain content as well as through new toys, books, games, apparel, events—and of course, dolls, which still boast their iconic scent! With an international presence that has generated billions in retail sales since its first launch, Strawberry Shortcake is a true character-brand phenomenon, cherished as much by pop culture trendsetters as by kids and families worldwide. Visit her at: strawberryshortcake.com. Strawberry Shortcake is owned by WildBrain, a global leader in kids’ and family entertainment.
About Cloudco Entertainment
Cloudco Entertainment (formerly American Greetings Entertainment) is a children’s entertainment company and the owner of iconic entertainment brands such as Care Bears™, Holly Hobbie™, Madballs™, Boy Girl Dog Cat Mouse Cheese™, Twisted Whiskers™, Buddy Thunderstruck™, Tinpo™ and its newest IP, Overlord & The Underwoods™. Cloudco Entertainment develops multi-platform entertainment franchises across all media channels and creates a wide range of consumer merchandising programs and experiences that immerse children and adults in the brands they love.
About WildBrain
At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° franchise management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands around the world. With approximately 14,000 half-hours of kids’ and family content in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart.
Our studios produce such award-winning series as The Snoopy Show; Snoopy in Space; Camp Snoopy; Strawberry Shortcake: Berry in the Big City; Sonic Prime; Chip and Potato; Teletubbies Let’s Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered approximately 1.5 trillion minutes of watch time. Our television group owns and operates some of Canada’s most loved family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.
WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.
Media Contacts
Mica Keeney, press@cloudcoentertainment.com
Aimée Norman at Liberi Consulting, external PR for WildBrain
+44 (0) 7957 564 050