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BBC WORLDWIDE TO PREMIERE TWO TITLES FROM DHX MEDIA

Halifax, NS - 6 October 2010 - DHX Media, a leading international producer and distributor of television programming and interactive content, is pleased to announce BBC Worldwide’s international preschool channel, CBeebies, has signed license deals for two leading DHX Media titles– Grandpa In My Pocket and dirtgirlworld – for its global feeds.

From early 2011, seasons one, two and three of Grandpa In My Pocket will air for the first time in Africa, Asia and Poland, while dirtgirlworld will debut in Africa and Poland.

Bun Scrase-Dickins, VP Acquisitions, BBC Worldwide Channels, said: “These are both great titles, hugely popular with kids in the UK, and we are delighted to be able to bring them to our young viewers around the world.”

dirtgirlworld is a music-filled series which mixes live action, animation and photo-collage to explore nature. Dirtgirl's backyard is full of bizarre insects, underground tunnels and performing stunt bugs, and together with a host of larger-than-life characters, she inspires four-to-six-year-old's to have fun in their gardens.

Grandpa In My Pocket is a comedy drama featuring a Grandpa with a magic shrinking cap that only his grandson Jason knows about. When he puts the cap on, Grandpa shrinks and creates comic mayhem, but with teamwork, Grandpa and Jason always manage to save the day.

For more information, please contact: David A. Regan – EVP, Corporate Development & IR +1 902-423-0260

About DHX Media Ltd. DHX Media Ltd. is a leading international producer and distributor of television programming and interactive content with an emphasis on children, family and youth markets. DHX Media Ltd. shares trade on AIM and are listed on the TSX, the Toronto Stock Exchange. DHX Media’s production companies, Decode Entertainment, Halifax Film and Studio B Productions, are the producers or coproducers of 8 original television series and theatrical releases currently commissioned for production and maintain a growing library of over 2,300 half-hours of mostly children and youth-oriented television productions. www.dhxmedia.com

Disclaimer This press release contains forward looking statements with respect to the Company. Although the Company believes that the expectations reflected in such forward looking statements are reasonable, such statements involve risks and uncertainties and are based on information currently available to the Company. Actual results may differ materially from those expressed or implied by such forward looking statements. Factors that could cause actual results or events to differ materially from current expectations, among other things, include risks related to market factors, customer contract interpretation, application of accounting policies and principles, and production related risks, and other factors discussed in materials filed with applicable securities regulatory authorities from time to time including matters discussed under "Risk Factors" in the Company’s short form prospectus dated April 9, 2010 and in the Company’s Amended Annual Information Form incorporated by reference therein. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances.

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