- Mar 16
- 4 min read
New collaboration expands global reach of premium kids’ IP across both companies’ YouTube channels
London – 16 March 2026 – Banijay Kids & Family, a global leader in children’s entertainment, behind hit shows such as Totally Spies! and Mr. Bean: The Animated Series, today announces an expanded partnership with WildBrain to share content across YouTube channels. Under the deal, WildBrain, via its world-leading YouTube network, will host a range of Banijay Kids & Family titles, with access to sell direct advertising inventory through its in-house Media Solutions team. Conversely, Banijay Kids & Family Digital will host select WildBrain properties across its own ZeeKay network.
Banijay Kids & Family titles heading to WildBrain include seasons 1-6 of Totally Spies! in English, LATAM Spanish, and Brazilian Portuguese, alongside season 1-3 in French; seasons 1-2 of LoliRock in English, Spanish, and Italian; and the first season of Mister Maker Arty Party in English. Meanwhile, a curated selection of WildBrain content will join Banijay Kids & Family’s ZeeKay network, including all four seasons of Boy & Dragon; seasons 1-5 of In the Night Garden in English and French; and seasons 1-4 of Slugterra and season 1 Slugterra: Ascension in English and LATAM Spanish.
Dan Lewsey, SVP Digital and Social Media, Banijay Kids & Family says: “Banijay Kids & Family and WildBrain each bring a powerful combination of premium kids’ brands and significant digital scale. Together, we’re able to harness that scale, cross‑pollinate audiences, and unlock mutually beneficial growth across our respective networks.”
Kate Smith, EVP Audience Engagement, WildBrain, says: "Building on our long-standing partnership to publish Mr Bean on our WildBrain channels, this new content partnership is part of WildBrain’s expansion of premium kids’ TV channels on YouTube. Banijay Kids & Family advertising inventory is a perfect partner to WildBrain’s line up for advertisers who need 100% brand-safety and scale and premium ad placement.”
A global leader in family entertainment, WildBrain owns YouTube’s largest network of premium channels and content for family audiences and advertisers. With over 10 years operating a network of channels on YouTube, WildBrain enables brands to engage relevant audiences and improve monetization via CARU and COPPA advertising solutions, the gold-standard certification for kid-safe viewing.
Banijay Kids & Family continues to cement its position as a go‑to digital partner for premium IP owners worldwide. Leveraging deep expertise in content strategy and audience growth, the division remains committed to helping brands thrive in an increasingly competitive digital landscape. Its specialised in‑house team delivers tailor‑made strategies spanning audience development, channel management, short‑form optimisation, and franchise‑focused growth.
Led by Benoît Di Sabatino, Banijay Kids & Family is part of media and entertainment powerhouse Banijay Entertainment. Its collective of first-class producers and talent is behind some of the biggest kids' brands in the world. As brand builders and experts at amplifying IP, it delivers creative and impactful 360 brand strategies for its shows.
For further information:
Rachel Hassall, Associate Director Group Communication, Banijay Entertainment
T: + 44 (0) 7970606803
About Banijay Kids & Family
Banijay Kids & Family is the dedicated children’s entertainment division of global content powerhouse Banijay Entertainment, which partners with broadcasters and streaming platforms worldwide. Led by CEO Benoît Di Sabatino, the group brings together leading production companies – Monello Productions, Movimenti Production, Procidis, Tiger Aspect Kids & Family, Zodiak Kids & Family France, and Zodiak Productions UK – spanning France, Italy, and the UK.
Its distribution arm, Banijay Kids & Family Distribution, represents over 150 titles and is backed by world-class marketing, licensing, and merchandising expertise to drive growth and unlock the commercial potential of brands including Mr Bean, Totally Spies! and Maestro: Once Upon a Time.... Complementing this is Banijay Kids & Family Digital, which drives digital strategy, content creation, and audience engagement for Banijay Kids & Family and a roster of high-profile third-party brands, reaching more than 1.5 billion users across major platforms every month.
Banijay Kids & Family is behind some of the biggest kids brands in the world, including Totally Spies!, Mr Bean, Maestro: Once Upon a Time…, LoliRock, Super Happy Magic Forest, Street Football, MiniHeroes of the Forest, Hello Kitty: Super Style! and This World Can’t Tear Me Down.
About WildBrain
At WildBrain, we build and grow beloved family brands through exceptional entertainment experiences. Home to franchises such as Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we are a global leader in franchise management—bringing stories to life through content production, audience reach and consumer products. Our award-winning studio has partnered with top global platforms such as Apple TV, Netflix and the BBC, producing acclaimed series such as The Snoopy Show, Strawberry Shortcake: Berry in the Big City, Teletubbies (2015), Yo Gabba GabbaLand! and Finding Her Edge. Through our global digital network across YouTube, FAST and AVOD, we deliver premium, broadcast-quality content to today’s kids and families wherever they’re watching—connecting brands to audiences at scale and offering advertisers one of the largest digital inventories in family media. WildBrain CPLG, our global licensing and consumer products arm, represents our own and partner brands across major territories worldwide. Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.