WILDBRAIN’S TELETUBBIES CELEBRATE PRIDE 2022 WITH COLORFUL ELLESSE AND GOGUY FASHION COLLABORATION
Gender-fluid 30-piece collection for adults now available following deal brokered by licensing agency WildBrain CPLG
New York, NY – June 27, 2022 – WildBrain, a global leader in kids’ and family entertainment, has teamed up with Italian sports and lifestyle brand ellesse and festival and streetwear clothing brand GoGuy for a limited-edition Teletubbies adult fashion collection to celebrate Pride 2022. The gender-fluid collection launched on Friday, June 24 and encompasses five colorful trend stories, reflective of each Teletubby character and a hero sticker print. The deal with ellesse was brokered by WildBrain’s dedicated licensing agency, WildBrain CPLG.
The launch of the Teletubbies x ellesse x GoGuy range will be celebrated by an influencer launch event in Manchester, UK, social media activity and featured appearances at Pride in London. The collection was designed by GoGuy’s Founder and Director, Sophie Guy, who leads an all-female team of four creatives, who work tirelessly to produce the most unique and original apparel.
The five trend stories featured in the collaboration are:
- A Tinky Winky purple range inspired by ellesse’s tennis heritage, with pleated skirt and crop-top combination.
- A Dipsy range that nods to the Teletubbies’ roots and Dipsy’s favorite hat, with a bold green and monochrome graphic cow print on cargo pants, bucket hat and cropped vest.
- Laa-Laa’s iconic sunshine yellow is encapsulated in the ‘Big Love’ dress, a celebration of all love and unity.
- Po’s red range is in recognition of GoGuy’s festival roots, with crop top and co-ord tracksuit featuring the signature ellesse jet strip detail.
- The fifth part of the collection is a bold and vibrant print, which includes all elements of the collaboration—a mash up of Teletubbies’ imagery as well as GoGuy and ellesse logos are emblazoned across a shirt, shorts, head scarf and fan.
The collaboration is part of WildBrain’s year-long celebrations to mark the 25th anniversary of the Teletubbies, with activity encompassing fashion, art and music, all reflecting the unique brand DNA of unexpected joy, childhood development and diversity, while engaging fans both young and young-at-heart.
Melissa Goodrich, Director of Brand Management at WildBrain, commented: “The Teletubbies are recognized around the world as icons of inclusivity, togetherness and acceptance, so we’re hugely excited to once again be embracing Pride and celebrating with fans in true Teletubbies style. Ellesse and GoGuy have done an amazing job at capturing the joy and ‘love who you are’ spirit of the Teletubbies and creating a range that is on-trend while brimming with fun and playfulness. We can’t wait to see fans wearing this ‘tubbytastic’ collection during Pride celebrations and beyond.”
Head of Marketing for ellesse UK, Jennie Bianco, said: “The idea of a collaboration between ellesse and Teletubbies actually began as an April Fools’ prank a few years ago, but we ended up having such a high demand from ellesse customers, so we decided to make it happen. We have also been keen to team up with GoGuy for a while, and to all work together on something to celebrate Pride 2022 has been so exciting. As they are celebrating their twenty-fifth anniversary this year, the Teletubbies are working their way back into our hearts and now our wardrobes!”
Sophie Guy added: “Pride is something I have always been passionate about, as I am a proud member of the LGBTQIA+ community. The collection is gender fluid and has been designed with everyone in mind. I believe if you love it, you should wear it no matter what the gender! Teaming up with my favorite major sportswear brand and my childhood icons has not disappointed, and I’m sure you will feel the same after seeing the collection. Do dreams come true? YES, THEY DO!”
The collection is now available to purchase at www.goguyclothing.com.
For more information, please contact:
Aimée Norman at The DDA Group
+44 (0) 7957 564 050
About WildBrainAt WildBrain we inspire imaginations to run wild, engaging kids and families everywhere with great content across all media. With approximately 13,000 half-hours of filmed entertainment in our library – one of the world’s most extensive – we are home to such brands as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba! Caillou, Inspector Gadget, Johnny Test and Degrassi. At our 75,000-square-foot state-of-the-art animation studio in Vancouver, BC, we produce such fan-favourite series as The Snoopy Show, Snoopy in Space, Chip & Potato, Carmen Sandiego, Go, Dog. Go! and more. Our shows are enjoyed worldwide in more than 150 countries on over 500 streaming platforms and telecasters, and our AVOD business – WildBrain Spark – offers one of the largest networks of kids’ channels on YouTube, garnering billions of views per month from over 245 million subscribers. Through our leading agency, WildBrain CPLG, we also license consumer products and location-based entertainment in every major territory for our own properties as well as for our clients and content partners. Our television group owns and operates four family entertainment channels that are among the most viewed in Canada. WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at WildBrain.com.
About the Teletubbies
For 25 years, WildBrain’s Teletubbies have been engaging and entertaining audiences across multiple generations. Seen and heard on broadcasters and streaming platforms around the world – including 29 highly popular YouTube channels on the WildBrain Spark network – the Teletubbies offer hours of video and music content for fans of every age. Through their exuberance and curiosity, Tinky Winky, Dipsy, Laa-Laa and Po foster the developing imaginations of preschoolers in a delightful world filled with joyous exploration, visual anticipation and silly surprises. Extensive social media touch points have also seen the Teletubbies become beloved pop culture icons for older fans, adored by celebrities and culture setters around the world. As a lifestyle brand, Teletubbies continues to captivate audiences by participating in pop culture conversations. The Teletubbies are owned by WildBrain, a global leader in kids’ and family entertainment. Follow the Teletubbies on Twitter and Instagram via @TeletubbiesHQ.
Established in 1959 in Italy by tailor Leonardo Servadio, ellesse was initially inspired by the previously unknown concept of style-conscious skiwear and this core has underpinned the brand ever since. Since then, ellesse has now become globally renowned as the original sports fashion brand, recognised for its high-quality, bold and colourful sportswear apparel, and footwear, enabling its wearer to express their individual style with confidence. www.ellesse.com
About GoGuy Clothing
For the last six years GoGuy Clothing has paved its own lane as a re-defined category of clothing that merges casual streetwear styles with festival inspired rave looks. Recognisable for its unique identity, creating contemporary unapologetic designs that cater to the confident rave crowd. All items are designed in house by a small all female team of four, who work tirelessly to product the most unique and original apparel. www.goguyclothing.com