A white background with a blue text in the middle that says Brands. There are blue shapes sticking out from the corners of the image, with different characters in each blue shape.

WildBrain is home to some of the world’s most-loved kids’ and family brands. We specialize in creating, building and maintaining high-profile global entertainment brands and we license consumer products across major territories worldwide. With expertise in brand development, licensing, marketing and creative, we build and manage brands that captivate and inspire through engaging content, first-class distribution, quality consumer products, live experiences and digital media.

A white dog wearing a spacesuit standing on the moon beside a little yellow bird in a spacesuit.


The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by the family of Charles M. Schulz, who first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students. Visit our dedicated Peanuts page to learn more about this beloved brand. 

A close-up of four, chubby character standing beside each other and waving. Starting from the left is a yellow character, a red character, a purple character, and a green character. Behind them is a blue sky.


For almost 25 years, WildBrain’s Teletubbies have been engaging and entertaining audiences across multiple generations. Seen on broadcasters and streaming platforms around the world – including 29 highly popular YouTube channels on the WildBrain Spark network – the Teletubbies offer hours of content for fans of every age. Through their exuberance and curiosity, Tinky Winky, Dipsy, Laa-Laa and Po foster the developing imaginations of preschoolers in a delightful world filled with joyous exploration, visual anticipation and silly surprises. Extensive social media touch points have also seen the Teletubbies become beloved pop culture icons for older fans, adored by celebrities and culture setters around the world. As a lifestyle brand, Teletubbies continues to captivate audiences by participating in pop culture conversations. The Teletubbies are owned by WildBrain, a global leader in kids’ and family entertainment. Follow the Teletubbies on Twitter and Instagram via @TeletubbiesHQ.

A detective in a grey suit, a blonde girl with pigtails, a middle-aged man with glasses and a dog are standing in front of a car inside a blue facility.

Inspector Gadget

Inspector Gadget is back! Dr. Claw has reactivated his global crime syndicate MAD and the bumbling Swiss army knife detective has been brought out of retirement to save the world! Tagging along with Gadget is his niece Penny and her trusty dog, Brain. Now an agent in training, Penny uses her intelligence, martial arts and high tech gear to keep her bumbling Uncle Gadget safe from harm. But it won’t be easy. Dr. Claw has a secret weapon. His handsome nephew Talon is eager to learn a little old school evil as they try to take over the world.

A cute female pug looking over her shoulder at the little mouse in her pink backpack. She is holding her index finger close to her face letting the little mouse know to be quiet.

Chip & Potato

Chip is a friendly, curious and big-hearted 4-year-old pug who always has her secret friend, Potato, a teeny tiny mouse by her side. As Chip takes her first steps towards independence, Potato is there to discreetly provide Chip with all the comfort and confidence she needs to embark on the new stages of her life. This Netflix original series is loved by preschoolers worldwide.

A girl with red hair and a red dress is sliding down a rainbow, holding a yellow umbrella.

Strawberry Shortcake

Strawberry Shortcake has grown and evolved since her creation in 1980. The moms who loved her in the '80s can now share her with their daughters through broadcast and streaming platforms, DVDs, apps, and of course, dolls – which still boast their iconic scent. With an international presence reaching markets around the world, from Brazil to France to Turkey, Strawberry Shortcake is truly a global property. Keep an eye out for a brand new Strawberry Shortcake; a new kids’ series is currently in development!

A close-up of three smiling, plush characters standing in a green park.

In the Night Garden

In the Night Garden is an enchanting and captivating world full of fascinating stories, nursery rhymes, music and humour which takes children 1 to 3 years old on an imaginative journey of discovery and understanding. Igglepiggle, Upsy Daisy and Makka Pakka have become a part of bedtime rituals for many preschoolers, and celebrated its 10th anniversary in 2017. In the Night Garden is a top preschool toy property.