Josh Scherba

Josh Scherba, President, Chief Executive Officer and executive Director, is a highly experienced entertainment executive drawing on over 20 years in the global industry. He has been with WildBrain since 2006 and has held a series of progressively senior roles in that time, overseeing a wide variety of functions across the organization. Appointed President in 2018, Scherba has fostered a content-led approach to igniting brands from WildBrain’s deep vault of IP as well as partner brands, and he has played an integral role in setting and driving WildBrain’s flywheel strategy across global licensing, content production, and the WildBrain Network. Well-known in the entertainment industry as the primary face of business for WildBrain, Scherba has built strong, long-term relationships with numerous major partners, including Apple TV, Netflix, Amazon, SEGA, YouTube, the BBC, LEGO, Mattel and many others. His passion for kids’ and family IP combined with his keen strategic vision have been central to driving WildBrain’s growth and reputation as a leading producer of premium content for streaming platforms and broadcasters worldwide.