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Ben Peace

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Ben Peace, Executive Vice President, Franchise, sets strategy and leads the team responsible for driving the growth and global expansion of WildBrain’s key owned franchises, including Strawberry Shortcake, Teletubbies, Yo Gabba Gabba! and others. Peace was formerly SVP, Commercial (Asia Pacific, MENA & India) at the company’s leading consumer-products licensing agency, WildBrain CPLG, where he led a successful expansion across Asia Pacific, opening offices and driving new business in South Korea, Taiwan, Singapore, Indonesia, the Philippines and Thailand. Based in London, Peace has over 20 years of experience in the licensing and media industry, with extensive expertise in shaping and executing commercial strategy. He previously worked for Hasbro as Senior Licensing Director, Asia. Prior to Hasbro, he worked at Universal Pictures, where he launched their merchandising business in Southeast Asia, following roles in global licensing and sales for the Home Entertainment division of the company. He has also held management positions at Aldi and Proctor & Gamble.

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