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A blue graphic featuring four of WildBrain's franchises: the Teletubbies, Caillou, In the Night Garden and Strawberry Shortcake.


WildBrain is home to some of the world’s most-loved kids’ and family brands. We specialize in creating, building and growing high-profile global entertainment brands, and we license consumer products across major territories worldwide. With expertise in brand development, licensing, marketing and creative, we build and manage brands that captivate and inspire through engaging content, first-class distribution, quality consumer products, live experiences and digital media. 

A white dog wearing a spacesuit standing on the moon beside a little yellow bird in a spacesuit.


The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by the family of Charles M. Schulz, who first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students. Visit our dedicated Peanuts page to learn more about this beloved brand.

A close-up of four, chubby character standing beside each other and waving. Starting from the left is a yellow character, a red character, a purple character, and a green character. Behind them is a blue sky.


For 25 years, WildBrain’s Teletubbies have been engaging and entertaining audiences across multiple generations. Seen on broadcasters and streaming platforms around the world—including a newly re-imagined live-action Netflix series featuring narrator Tituss Burgess (Unbreakable Kimmy Schmidt), plus the brand-new CG-animated YouTube series, Teletubbies Let’s Go!—the Teletubbies offer hours of content for fans of every age. Through their exuberance and curiosity, Tinky Winky, Dipsy, Laa-Laa and Po foster the developing imaginations of preschoolers in a delightful world filled with joyous exploration, visual anticipation and silly surprises. Extensive social media touch points have also seen the Teletubbies become beloved pop culture icons for older fans, adored by celebrities and culture setters around the world. As a lifestyle brand, Teletubbies continues to captivate audiences by participating in pop culture conversations. The Teletubbies are owned by WildBrain, a global leader in kids’ and family entertainment. Follow the Teletubbies on Twitter, Instagram and Tik Tok via @TeletubbiesHQ.

A detective in a grey suit, a blonde girl with pigtails, a middle-aged man with glasses and a dog are standing in front of a car inside a blue facility.

Inspector Gadget

Inspector Gadget is back! Dr. Claw has reactivated his global crime syndicate MAD and the bumbling Swiss army knife detective has been brought out of retirement to save the world! Tagging along with Gadget is his niece Penny and her trusty dog, Brain. Now an agent in training, Penny uses her intelligence, martial arts and high tech gear to keep her bumbling Uncle Gadget safe from harm. But it won’t be easy. Dr. Claw has a secret weapon. His handsome nephew Talon is eager to learn a little old school evil as they try to take over the world.

A cute female pug looking over her shoulder at the little mouse in her pink backpack. She is holding her index finger close to her face letting the little mouse know to be quiet.

Chip and Potato

Chip is a friendly, curious and big-hearted 4-year-old pug who always has her secret friend, Potato, a teeny tiny mouse by her side. As Chip takes her first steps towards independence, Potato is there to discreetly provide Chip with all the comfort and confidence she needs to embark on the new stages of her life. This Netflix original series is loved by preschoolers worldwide.

cartoon drawing of a girl (Strawberry Shortcake) with clasped hands, long pink hair and a strawberry hat

Strawberry Shortcake

WildBrain’s Strawberry Shortcake is one of the world’s most-adored brands. Since her creation in 1973, with the release of a simple Valentine’s Day greeting card, Strawberry Shortcake has grown and evolved with new content, toys and experiences for each new generation of kids. Parents who loved her when they were young, can now share a fresh new Strawberry Shortcake with their children through the all-new original WildBrain series Berry in the Big City, as well as through new toys, books, games, apparel, events – and of course, dolls, which still boast their iconic scent. Previous Strawberry Shortcake content in WildBrain’s library, including the series Strawberry Shortcake and Berry Bitty Adventures, and the animated movies Sky’s the Limit and The Sweet Dreams Movie, continues to delight young audiences on streaming and broadcast platforms worldwide. With an international presence that has generated over US 4$ billion in retail sales since its first launch, Strawberry Shortcake is a true character-brand phenomenon that is cherished by kids and families worldwide.

A close-up of three smiling, plush characters standing in a green park.

In the Night Garden

In the Night Garden is an enchanting and captivating world full of fascinating stories, nursery rhymes, music and humour which takes children 6 months to 3 years old on an imaginative journey of discovery and understanding. Igglepiggle, Upsy Daisy and Makka Pakka have become a part of bedtime rituals for many preschoolers, with the series reaching 100 live action episodes and 1 million+ YouTube subscribers. As the series celebrated its 15th anniversary in 2022, In the Night Garden delighted little fans once again with the launch of six brand new CG specials, the ZinkyZzzonk Specials. In the Night Garden is a top preschool toy property.

Title card image for Brave Bunnies, featuring two blue bunnies standing on a hill.

Brave Bunnies

Brave Bunnies is a 2D-animated series for kids aged 2-5, which follows the adventures of two curious and inspiring bunny siblings—Boo and Bop—who create joy and excitement in their lives by bravely seeking out new friends, games and experiences. Fostering values of curiosity, creativity, eagerness, openness and responsibility, the series encourages kids to ask the question “What if…?” as they embrace new experiences with “bunny bravery” to learn and grow. Resonating across the globe, Brave Bunnies has captured the hearts and minds of millions.

Title card image for Caillou, featuring a boy in a yellow shirt and hat with his family.


Caillou explores the daily life of an imaginative and curious four-year-old boy, who—like most preschoolers—is learning and growing a little more each day and doesn’t usually get things right on the first try, despite his best efforts. Through the support and encouragement of his parents, friends and neighbours—as well as through marvelous adventures in his very active imagination—Caillou reaches new understandings and discoveries as he learns to never give up and keep pursuing his goals until he succeeds. With five new premium specials having recently launched on NBCUniversal’s streaming platform, Peacock, and 52 new 11-minute episodes in the works with Peacock, the beloved Caillou universe continues to expand!

Franchise Management

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