SAY EH-OH! TO THE NEW-LOOK TELETUBBIES
First image of brand new Teletubbies released
Halifax, NS – 3 June 2015 – DHX Media, a key player internationally in the creation of content for families and children, today revealed the first look image of the brand new Teletubbies ahead of the show’s hotly anticipated return to UK TV screens. The multiple award-winning children’s TV show has been reinvigorated for a modern audience and will return to CBeebies later this year, with an international rollout in 2016.
Tinky Winky, Dipsy, Laa-Laa and Po have retained their loveable, huggable distinctive features but have been updated for a new generation of children. The Teletubbies now have 21st century Touch Screen Tummies that will broadcast beautiful live action films, shot from a child’s perspective.
Teletubbyland and Home Hill have been visually enhanced to give a more natural feel, using pioneering technologies to create a natural and rich environment. Intricate details include stunning flowers that viewers will see grow from buds into fully fledged blooms throughout the show as well as a new windmill, crafted from natural materials, adding a further element to this lush environment.
Victoria Bushell, VP, Global Brand Management, DHX Media, comments, “We’re thrilled to be introducing the much-loved British institution, Teletubbies, to a whole new generation of children across the world. Our intention is to maintain the integrity of the original series, but at the same time to push the boundaries of modern technologies to ensure that the Teletubbies live on in the 21st century.”
The new series will feature the voice talents of Jane Horrocks, Daniel Rigby, Fearne Cotton, Antonia Thomas and Jim Broadbent.
Global phenomenon Teletubbies first launched in March 1997 and became one of the most successful global children’s brands of all time. It has reached over 1 billion children to date and the original episodes have aired in over 120 territories in 45 different languages. It was the very first western pre-school property to air on China’s CCTV reaching an audience of 300 million children. Its enduring resonance with children is further underscored by the brands postings on YouTube which garner more than 65 million views per month.
For more information, please contact:
Aimee Norman at DDA Blueprint PR +44 (0) 20 8985 4708 or firstname.lastname@example.org
Originally created in 1997 Teletubbies is a children’s television series targeted at preschool viewers. In September 2013, DHX Media acquired all rights to Teletubbies through its purchase of Ragdoll Worldwide, a joint venture between Ragdoll Productions and BBC Worldwide that owned, managed and exploited Teletubbies programming.
Multi award-winning, Teletubbies is designed to encourage young children to watch television creatively. Full of fun and exploration, it inspires confidence and curiosity and nurtures childhood development. DHX Media has engaged award-winning UK production company Darrall Macqueen to produce Teletubbies. Together they are pioneering a 21st century version of the show for a new generation of viewers.
About DHX Media
DHX Media Ltd. (www.dhxmedia.com), a key player internationally in the creation of content for families and children, is recognized globally for such brands as Yo Gabba Gabba!, Caillou, Teletubbies, In the Night Garden, Inspector Gadget, Johnny Test, Slugterra and the multi-award winning Degrassi franchise. DHX Media Ltd. is the owner of Family Channel, the most-viewed children’s television channel in Canada, as well as the channels Disney Junior (English & French) and Disney XD in Canada. The Company markets and distributes its library of more than 11,000 half-hours of entertainment programming worldwide, and licenses its owned properties through its dedicated consumer products business. DHX Media Ltd.’s full-service international licensing agency, Copyright Promotions Licensing Group Ltd. (CPLG), represents numerous entertainment, sport and design brands. DHX Media Ltd. has offices in Toronto, Vancouver, Halifax, Los Angeles, London, Paris, Barcelona, Milan, Munich and Amsterdam, and is listed on the Toronto Stock Exchange under the ticker symbols DHX.A and DHX.B
This press release contains forward looking statements with respect to DHX Media including the completion of the production of the series, the timing of the television debut and the ability of the Company to place the series in other territories. Past performance of the television series is no guarantee of the future performance of the new series. Although the Company believes that the expectations reflected in such forward looking statements are reasonable, such statements involve risks and uncertainties and are based on information currently available to the Company. Actual results may differ materially from those expressed or implied by such forward looking statements. Factors that could cause actual results or events to differ materially from current expectations, among other things, include risks factors discussed in materials filed with applicable securities regulatory authorities from time to time including matters discussed under “Risk Factors” in the Company’s short form prospectuses dated November 14, 2013 and December 31, 2013, Annual Information Form, and annual Management Discussion and Analysis. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law.