YO GABBA GABBA! TEAMS WITH Y WATER TO LAUNCH HEALTHY KIDS 50 JUICE
First beverage deal for Yo Gabba Gabba! offers a fun, nutritious and delicious juice with half the sugar and calories of regular juice
Los Angeles, CA – 6 December 2012 – DHX Media. On the heels of sold out live shows in Los Angeles and New York as part of their 50+ city live tour, DHX Media’s Yo Gabba Gabba! announces their first ever juice beverage launch with Y Water, maker of organic nutrient-rich drinks for kids. Kids 50 is an all natural juice beverage with half the sugar and calories of regular juice. Kids 50 will be available at select retailers beginning in January 2013 in packs of six. Packaging will feature everyone’s favorite cast of characters from the hit television series and live stage show. Halle Berry and her daughter Nahla; Alyssa Milano and family; Kevin Nealon and family and Nicole Richie, Joel Madden and their kids were among the fans who joined DJ Lance Rock and characters back stage after the Yo Gabba Gabba! LIVE!: Get The Sillies Out shows in Los Angeles over Thanksgiving weekend to enjoy a first sampling of the new beverage.
Created to give parents a healthy and convenient alternative that kids love as much as traditional juice boxes, Kids 50 has 50% less sugar and calories than 100% juice blends and zero artificial sweeteners, preservatives or additives. Kids 50 was developed by the maker of Y Water, the vitamin-infused organic water for kids packaged in reusable bottles that double as interlocking toys.
“Yo Gabba Gabba! Kids 50 delivers on every level,” said Erin Dippold, Vice President, Licensing & Consumer Products, DHX Media. “As a parent, you always want to make the best choices when it comes to diet and nutrition. The packaging and variety of flavors will appeal to every family’s wide range of tastes and the juice is a tasty, healthy alternative that can be enjoyed at home and on the go,” she concluded.
Kids 50 comes in four flavors kids love: Brobee’s Goofy Apple, Muno’s Fruit Punch, Foofa’s Pink Lemonade, and Break It Down Berry. Each 6.75 oz juice box blends antioxidant-rich apples, carrots and acerola berries with water and plant-based sweetener Stevia for a 100% natural beverage that contains only 40 calories and 10 grams of sugar.
“With the increasing concern of childhood obesity, parents today are doing their homework and trying to reduce their children’s sugar intake,” said Thomas Arndt, president of Y Water. “Our goal with Kids 50 is to create a healthy, all natural juice beverage that is convenient for parents and tastes great to kids. Partnering with Yo Gabba Gabba!, a trusted and inspiring brand whose healthy and active lifestyle message resonates with its young fans, was a perfect fit for Kids 50.”
For more information, visit www.kids-50.com.
About Y Water
Y Water is a natural beverage company committed to offering healthy products designed especially for growing kids. Founded in 2007 by a beverage executive, Y Water promotes healthy growth and development for children while focusing on low-calorie and natural products parents can trust.
About Yo Gabba Gabba!
Yo Gabba Gabba! is an award-winning, live-action television series and live stage show whose unconventional formula has created a triple stacked fan base, making it one of the most popular entertainment properties among preschoolers, parents and indie music lovers alike. Yo Gabba Gabba! is created by Christian Jacobs and Scott Schultz. Yo Gabba Gabba! airs seven days a week on Nick Jr. and in several major international territories, including Australia, Canada, France, Israel, Latin America, New Zealand, South Africa and the U.K. The robust consumer products program features apparel, books, CDs, DVDs, toys and exclusive merchandise sold online and in mass and specialty retailers nationwide. Ticketing information for the live stage show, Yo Gabba Gabba! LIVE: Get the Sillies Out, can be found at www.yogabbagabbalive.com. Follow us on Twitter @yogabbagabba and on Facebook/yogabbagabba
Yo Gabba Gabba! infuses retro-style and beat-driven music to teach simple life lessons. The series and the live show stars DJ Lance Rock (Lance Robertson) and a cast of colorful characters, including: Brobee, the little green one, Foofa, the pink flowerbubble, Muno, the red Cyclops, Toodee, the blue cat-dragon and Plex, the yellow robot. Today’s most popular names in movies, television, music and sports flock to the groundbreaking series, including series regulars Biz Markie and MarkMothersbaugh, and guest stars such as Fred Armisen, Erykah Badu, Jack Black, Anthony Bourdain, Devo, Rachel Dratch, Rob Dyrdek, Flaming Lips, Melora Hardin, Tony Hawk, The Killers, Angela Kinsey, Solange Knowles, Jack McBrayer, MGMT, Mos Def, The Roots, Andy Samberg, Amy Sedaris, The Shins, Sarah Silverman, Amare Stoudemire, The Ting Tings, Weezer, Jimmy Eat World, Elijah Wood and Weird Al Yankovic, among others. Additional celebrity guests performed during the live tour, including Devenda Banhart, Cold War Kids, Matt Costa, Kid Koala, Moby, DMC (Run DMC), Shaggy, Snoop Dogg, Dave Grohl, Jon Heder, Talib Kweli, Mix Master Mike, Nicole Richie, Kid Sister, Keri Russell, Lou Diamond Phillips, Jason Reitman, Zac Brown and the Drive By Truckers and more, while Christina Aguilera, Jessica Alba, Jason Bateman, Travis Barker, Brendan Fraser, Heidi Klum, Chris Noth, Gwen Stefani, Brooke Shields, Dennis Quaid and others attended with their families.
About DHX Media
DHX Media (www.dhxmedia.com) is a leader in the creation, production and licensing of family entertainment rights. DHX Media owns, markets and distributes over 8,500 half hours of children’s entertainment content, and exploits owned properties through its consumer products licensing business. DHX Media is recognized for brands such as Caillou,Busytown Mysteries, Inspector Gadget, Johnny Test, Animal Mechanicals, Kid vs. Kat, Super WHY!, Rastamouse and Yo Gabba Gabba!. The company also provides programming for Cookie Jar TV, the weekend morning block on CBS. DHX Media’s full-service international licensing agency, Copyright Promotions Licensing Group, (CPLG), represents numerous entertainment, sport and design brands. DHX Media has offices in Toronto, Los Angeles, Vancouver, Halifax, London, Paris, Barcelona, Lisbon, Milan, Munich, Netherlands and is listed on the Toronto Stock Exchange.