WILDBRAIN SPARK TAPPED AS EXCLUSIVE GLOBAL YOUTUBE MANAGER FOR MARCOPOLO LEARNING
Leading kids’ network to manage flagship STEAM brand The Polos and related educational content
London, UK – 13 August 2020 – WildBrain Spark, the premium kids and family AVOD network and studio, has been appointed by MarcoPolo Learning to manage the educational media company’s channel and content on YouTube on an exclusive worldwide basis. Under the full-service agreement, WildBrain Spark will support and bolster the distribution of MarcoPolo Learning’s content including its beloved flagship CG-animated series, The Polos, across the official MarcoPolo channel and on WildBrain Spark’s hub channels on YouTube.
Jon Gisby, EVP and Managing Director at WildBrain Spark, said: “MarcoPolo Learning helps kids learn and explore through content every day. We love what they do, and are delighted to welcome this premium learning brand to the WildBrain Spark network. Our ‘always-on’ YouTube strategy for The Polos and MarcoPolo Learning’s other educational content will leverage our proprietary insight tools to identify relevant new audiences globally, creating millions more touchpoints for kids and families everywhere.”
Justin Hsu, CEO and Co-Founder of MarcoPolo Learning, said: “MarcoPolo Learning’s ambition is for all our content, including The Polos, to reach the widest possible global audience who are looking for genuinely educational content, that is also entertaining and fun. YouTube is one of the most important parental touchpoints, and so we are very excited to partner with WildBrain Spark and leverage their expertise to grow our channel and introduce families to our content all around the world.”
MarcoPolo Learning’s ecosystem of research-driven, immersive learning products is targeted at early learners aged 3-7. The STEAM (science, technology, engineering, art and math) curriculum series The Polos features a unique mix of 3D animation and live-action footage and follows Marco, Willow, Gorby, Chester, Lily and Nash who travel in their transforming vehicle, the PoloMobile, from their digital world to explore the natural world. Each adventure teaches children about natural science, inquiry and curiosity through stunning HD footage, highlighting such topics as the dung beetle, comets, dinosaurs, ocean pollution, music and sharks – all while modeling and fostering 21st-century skills.
The Polos is co-produced and distributed globally by leading media company Boat Rocker Studios, a strategic investor in MarcoPolo Learning and its subsidiaries, Jam Filled Entertainment and Radical Sheep Productions. The Polos is currently distributed across Latin America through Discovery Kids and Nat Geo Kids, as well as in China and Korea through Youku and CJ E&M, respectively.
WildBrain Spark is part of WildBrain Ltd., one of the world’s largest independent kids and family entertainment companies.
For more information, please contact:
Aimee Norman at DDA Blueprint PR
+44 (0) 7957 564 050
About WildBrain Spark
WildBrain Spark builds brands through the management and creation of preschool and children’s entertainment content on platforms such as YouTube, Amazon Video Direct and ROKU. WildBrain Spark’s branded YouTube network is one of the largest of its kind, featuring more than 300,000 videos for more than 800 kids’ channels in over 30 languages. Every 90 days, one in every three kids worldwide with access to YouTube watches video content on the WildBrain Spark network, which has over 168 million subscribers, and approximately 4 billion views per month.
Connecting kids’ content owners and creators with advertisers in the Advertising Video-on-Demand (AVOD) space, the WildBrain Spark network features much of WildBrain’s own library of approximately 13,000 half-hours of kids’ and family content, including Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Degrassi and Yo Gabba Gabba!, as well as popular third-party brands such as Fireman Sam, Spookiz, Hairdorables and Ben 10.
WildBrain Spark Studios also specializes in the creation of new, original content for its network, such as animated and live-action shorts; toy-play and stop-motion videos; preschool counting and alphabet videos; nursery rhymes and more.
About MarcoPolo Learning
Founded in 2013, MarcoPolo Learning is an award-winning producer of educational media for the digital generation. The company’s flagship product, MarcoPolo World School, is an Emmy-nominated STEAM + literacy learning program that features a robust library of over 500 video lessons and thousands of learning activities for children ages 3-7. The characters in MarcoPolo World School, The Polos, were designed to engage children in early learning subjects and critical 21st century skills development. The Polos television series is also broadcast globally on leading channels such as Discovery Family (USA), BT TV (UK), NatGeo Kids (LatAm), Viacom (India), YouKu (China), reaching over 500 millions households. The company is headquartered in London with offices in New York and Shanghai.