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Los Angeles, CA – 8 September 2012 – W!LDBRAIN Entertainment, a DHX Media Company and producers of Yo Gabba Gabba!, have teamed with Wonderful Pistachios on this year’s Get Crackin’ campaign, now in its fourth consecutive year. Brobee, the “little green one” from Yo Gabba Gabba!, will appear in his own commercial along with 1970s disco phenomenon The Village People; Sparky and Victor from Tim Burton’s animated monster movie Frankenweenie and a Secret Service spoof. The highly anticipated $30 million campaign debuts this week during prime time.
This is the second national commercial campaign that W!LDBRAIN Entertainment has secured on behalf of Yo Gabba Gabba!. Muno, the red Cyclops from Yo Gabba Gabba!, appeared in the national commercial campaign for the 2011 Sorento CUV. This was the largest campaign in company history for Kia Motors America (KMA). Titled Joyride Dream, the 60-second spot was one of the most celebrated spots that aired during the Super Bowl. Kia Motors America went on to sponsor the 2011 Yo Gabba Gabba! LIVE tour and developed a second commercial spot based on the first commercial campaign’s success.
“Brobee, the little green one from Yo Gabba Gabba!, introduced ‘Party in My Tummy’ to audiences worldwide. The ‘Party in My Tummy’ song and theme quickly reached pop culture status and has become part of a global vernacular, which is what makes Brobee a great fit for the Wonderful Pistachio’s Get Crackin’ campaign,” said Sabrina Ironside, Vice President Marketing DHX Media/ W!LDBRAIN Entertainment. “Yo Gabba Gabba! is a unique preschool property that also has a strong and loyal adult fan base. The Wonderful Pistachios Get Crackin’ campaign reinforces our ability to reach beyond our preschool fans and engage an adult audience. The timing of the Get Crackin’ campaign also supports the launch of our third live tour which kicks-off in Los Angeles this November, and all new season 4 episodes airing on Nick Jr.”
Now in its fourth season, the iconic Wonderful Pistachios Get Crackin’ commercials highlight how every character cracks open a pistachio in their own unique way. Brobee does it “’cuz they’re yummy!” The rest of the Gabba! gang can’t wait to see Brobee in his new commercial and are reportedly, “green with envy.” Past Get Crackin’ campaigns have featured Angry Birds, Crystal the Monkey and Kermit the Frog, among others.
Yo Gabba Gabba! is an award-winning, live-action television series and live stage show whose unconventional formula has created a triple stacked fan base, making it one of the most popular entertainment properties among preschoolers, parents and indie music lovers alike. Yo Gabba Gabba! is created by Christian Jacobs and Scott Schultz and is produced by The Magic Store and W!LDBRAIN Entertainment. Yo Gabba Gabba! airs seven days a week on Nick Jr.
About W!LDBRAIN Entertainment
WildBrain Entertainment, a DHX Media Ltd. Company, is an award-winning entertainment studio and one of the world’s foremost producers of animation. The studio develops television, motion pictures, short-form programming, commercial content and consumer products. Their exceptional slate of programming includes the critically acclaimed television series Yo Gabba Gabba! (Nickelodeon) and live touring show, Yo Gabba Gabba! LIVE! There’s A Party in My City; The Ricky Gervais Show (HBO); Higglytown Heroes (Disney); Bubble Guppies (Nick Jr.); The Hard Times of RJ Berger (MTV), Peanuts (Happiness is a Warm Blanket, Charlie Brown) and Team Smithereen (Disney XD). The studio’s global licensing group oversees a diverse licensing and retail merchandising portfolio on behalf of leading brands such as Yo Gabba Gabba! and hit UK series Rastamouse (CBeebies), among others. WildBrain has received Clios, Addys, BDA Awards and Annies for their commercial work, reinvigorating classic brands for leading companies such as The Coca-Cola Company, Honda, Kraft and Nike. Wildbrain Entertainment is based in Los Angeles, CA.
About DHX Media
DHX Media, together with its subsidiary, W!LDBRAIN Entertainment, is a leading international family entertainment rights creation and management company with three-award-winning production facilities, worldwide distribution and a global consumer products business. DHX Media has produced over 40 original television series and maintains a library of over 2,500 half-hours of animation and live-action programming. DHX Media has offices in Toronto, Halifax, Vancouver, Los Angeles and London. DHX Media is listed on the TSX (Toronto Stock Exchange). www.dhxmedia.com
About Wonderful® Pistachios
The Wonderful Pistachios brand features upscale, premium packaging and a bold contemporary look, appealing to a sophisticated, health-conscious consumer. Wonderful Pistachios are grown in Lost Hills, California, part of the San Joaquin Valley, the agricultural heartland of California. Grown, processed and packaged by Paramount Farms, Wonderful Pistachios are available at retail outlets and grocery stores nationwide and are available in a variety of sizes. For more information about Wonderful Pistachios or the Get Crackin’ campaign, visit www.getcrackin.com, www.facebook.com/wonderfulpistachios and www.twitter.com/getcrackin.
About Paramount Farms
Part of Roll Global LLC, headquartered in Los Angeles, California, Paramount Farms is one of a group of privately owned, affiliated companies that comprise the largest farming operation of tree crops in the world. In addition to pistachios and almonds, Paramount Farms is also the largest producer and exclusive grower of the California Wonderful variety of pomegranates. Sister company, Paramount Citrus, is the largest orange and lemon packing facility in North America, the majority of which come from its own orchards, and the largest grower of Clementine mandarin oranges in the United States.