WILDBRAIN APPOINTED EXCLUSIVE GLOBAL MANAGER OF BRB’S KIDS’ CONTENT ON YOUTUBE
More than 30 kids’ brands from leading Spanish producer added to WildBrain network
Deal attests to international appeal of WildBrain’s expertise in managing multi-language kids’ content
Reinforces BRB’s strategy to increase global growth on YouTube
London, UK – January 31 , 2018 – WildBrain, a leading digital kids’ network & studio, has been appointed the exclusive global manager of BRB Internacional’s extensive catalogue of kids’ content on YouTube. BRB is one of Spain’s leading producers, distributors and licensors of kids’ content, recognized globally for classics such as Dogtanian and Willy Fog and flagship brands Bernard and TEO.
The deal, which took effect January 1, 2018, saw BRB’s vast catalogue of more than 30 brands added to WildBrain’s existing network featuring 600 kids’ entertainment brands. WildBrain will use its leading technology and data-rich analytics to ensure an optimal digital strategy that maximizes engagement in BRB’s brands on YouTube. The deal attests to WildBrain’s proven ability to attract large scale, premium partners to its branded network, as well as to its expertise in managing content in a variety of languages. In addition, the agreement further reinforces BRB’s strategy to grow its online presence and audience on YouTube.
“We’re thrilled to be chosen as the exclusive global manager of BRB’s content on YouTube,” said Jon Benoy, Head of Sales at WildBrain. “As one of the largest international distributors of kids’ content in Spain, BRB are the perfect company to work with as we continue to develop and manage kids’ content on YouTube. With our massive network, proven experience in managing content in a variety of languages and our digital media expertise, we’re confident we will be able to significantly broaden BRB’s global reach.”
Marijo Arnáiz, Director of Digital Media at BRB, added: “We’re very pleased to have teamed up with WildBrain on our ongoing strategy to grow the audience for our many brands on YouTube, where currently, our channels garner more than 400 million views per year. I am confident that WildBrain’s experienced team of savvy professionals are the right people to work with as we continue to build our brands for success on the YouTube platform.”
BRB’s content generated 45 million views and 115 million minutes of watch time in December 2017 on YouTube. Among the more than 30 brands added to WildBrain’s network under the new agreement are Bernard, a series that chronicles the comical adventures of a hairless polar bear who travels the world without knowing any rules, and TEO, an animated series based on the famous preschool books, Teo Discovers the World. From September to December 2017, Bernard generated more than 143 million minutes of watch time, while TEO currently boasts 100,000 channel subscribers.
For more information, please contact:
Trade Media: Aimee Norman at DDA Blueprint PR
+44 (0) 20 8985 470
WildBrain is an industry leader in the management and creation of preschool and children’s entertainment content on platforms such as YouTube, Amazon Video Direct and others. WildBrain’s branded YouTube network is one of the largest of its kind, featuring more than 65,000 videos for 600 kids’ brands in up to 22 languages. The WildBrain network generated over 55 billion minutes watch time from July through December 2017. Connecting kids’ content owners with advertisers in the Advertising Video-on-Demand (AVOD) space, the WildBrain network features popular third-party brands such as Bob the Builder, Fireman Sam, Shopkins and Lazy Town, as well as much of DHX Media’s world-renowned library of 13,000 half-hours of kids’ and family content, including Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Degrassi, Yo Gabba Gabba! and many others. WildBrain Studios also specializes in the creation of new, original content for its network, such as animated and live-action shorts; toy-play and stop-motion videos; book readings; preschool counting and alphabet videos; nursery rhymes and more. WildBrain is a wholly owned subsidiary of DHX Media (TSX: DHX.A, DHX.B; NASDAQ: DHXM)
About BRB Internacional: An international company with over 45 years of experience in high-quality content production, distribution and licensing. In animation, its works have travelled around the globe, with such characters as David The Gnome, Dogtanian and Willy Fog having become classics. Currently, BRB incorporates successful branded productions – including InvizimalsTM, Mica and Bernard. BRB has managed to situate itself at the forefront of the audiovisual sector in New Technologies and Digital Media and its channels on YouTube accumulate 400 million views per year. In the area of licensing, BRB manages a huge worldwide IP catalogue including such successes as Pac-ManTM from 41 Entertainment, Geronimo Stilton from Atlantyca Entertainment and The Hive from Space Enterprises for Iberia. In addition, its Real Image Division works on developing different formats: series and mini-series, musicals, programs for television, etc.