Halifax, NS – 18 July 2017 – DHX Brands, the dedicated brand management and consumer products arm of DHX Media (TSX: DHX.A, DHX.B; NASDAQ: DHXM), has proudly joined leading children’s charity Barnardo’s in this year’s Big Toddle as part of their ongoing partnership. DHX Brands’ Teletubbies will support the event, which launched on June 19th and is the UK’s largest fundraising event for children under five raising £14.5 million since it launched in 1997. Both Teletubbies and The Big Toddle are celebrating their 20th anniversaries this year.
The Big Toddle will see nurseries and parents arrange their own walks for pre-schoolers up and down the country over the coming summer months. Since the Teletubbies support began this year, there has been a 33% increase in the number of nurseries and parents signing up to take part. Teletubbies’ fun, bright and vibrant world is a perfect fit for this year’s Big Toddle theme of “colours,” and offers many tie-in activities available online, including making your own antenna headband.
Charlotte Hill, Senior Brand Manager at DHX Brands, says: “We’re delighted to be supporting the Barnardo’s Big Toddle this year. Teletubbies celebrates play, love and laughter, so working with the UK’s biggest and brightest event for children under five is a natural fit for the brand and our young audience. The response from nurseries, communities and families has been fantastic, and we hope it’s the most successful year to date with lots of money raised for Barnardo’s.”
Vivienne Martin, Product Manager, Barnardo’s, adds: “Barnardo’s is proud to be celebrating the Big Toddle’s 20th anniversary with the fun loving Teletubbies, making this year more colourful than ever before. We have over 5,600 nurseries and parents holding their own Big Toddles to raise money for vulnerable children across the UK– that’s a staggering 1,400 more than last year! Thank you to all those who have joined this initiative, including DHX Brands for this year’s support.”
For more information, please contact:
Aimee Norman at DDA Blueprint PR
+44 (0) 20 7932 9800
About DHX Brands
DHX Brands is the dedicated brand management and consumer products arm of DHX Media Ltd. (TSX: DHX.A, DHX.B; NASDAQ: DHXM), one of the world’s leading children’s content and brands companies. DHX Brands specializes in creating, building and maintaining high-profile global entertainment brands within the children’s and young adult markets. With expertise in brand development, licensing, marketing and creative, we build and manage brands that captivate and inspire through engaging content, first-class distribution, quality consumer products, immersive live experiences and digital media. DHX Brands’ world-class portfolio includes Peanuts, Teletubbies, Strawberry Shortcake, Twirlywoos and In the Night Garden. DHX Brands has operations in London, Toronto, New York, Los Angeles and Hong Kong.
Last year 272,000 children, young people and families were supported by Barnardo’s through more than 996 services across the UK, such as young carers, care leavers, foster carers and adoptive parents, training and skills or parenting classes.
We work to transform the lives of the UK’s most vulnerable children and every year we help thousands of families to build a better future. But we cannot do it without you.
Visit www.barnardos.org.uk to find out how you can get involved. Registered charity No. 216250 and SC037605
Follow Barnardo’s media team on Twitter @BarnardosNews