REVOLUTION BEAUTY X DR. SEUSS GET PLAYFULLY NOSTALGIC IN NEW MAKEUP COLLABORATION
New cosmetics collection launches at US retailer Target following online success
London, UK – 24 May 2022 – WildBrain CPLG, a world-leading sport, entertainment and brand licensing agency, has brokered a deal between two of its partners – globally renowned entertainment company Dr. Seuss Enterprises and contemporary British makeup brand Revolution Beauty – for a playful and imaginative limited-edition cosmetics collaboration, which launched last week in-store and online at US retailer Target.
The I Heart Revolution x Dr. Seuss makeup collection is cruelty free and includes palettes, eye crayons, lip glosses and brushes – all featuring beloved characters and playful motifs from the classic Dr. Seuss books The Cat in the Hat, Horton Hears a Who, Fox in Sox, One Fish Two Fish Red Fish Blue Fish, Green Eggs and Ham, and Oh, The Places You’ll Go!. The collection launched in the UK in March and has been hugely popular.
John Taylor, VP Northern Europe at WildBrain CPLG, said: “This is a natural partnership between two brands that share an ethos of celebrating playfulness, creativity and individuality. The Revolution Beauty collection brings with it plenty of nostalgia for Gen Z and millennials who grew up with the treasured works of Dr. Seuss. Given the hugely positive response to the collection so far since the worldwide online launch, we’re sure it will be a hit with US consumers at Target.”
This new deal builds on the extensive consumer products programmes assembled by WildBrain CPLG for Dr. Seuss’s top properties across the UK and EMEA region. Revolution Beauty is represented globally by WildBrain CPLG’s newly rebranded ASPIRE division, which provides a dedicated home for the agency’s rapidly growing Corporate & Lifestyle brand portfolio.
For more information, please contact:
Aimée Norman at The DDA Group
+44 (0) 7957 564 050
About WildBrain CPLG
WildBrain CPLG is a world-leading entertainment, sport and brand licensing agency, with offices in the UK, Europe, India, the Middle East, the US and Asia. With 50 years of experience in the licensing industry, WildBrain CPLG provides its clients with dedicated licensing and marketing professionals and fully integrated product development, legal and accounting services. WildBrain CPLG believes that collaboration is about clarity, openness and trust, and is widely known for its no-nonsense, straightforward approach. The agency’s ASPIRE division is a leader in Corporate & Lifestyle brand representation and management. WildBrain CPLG is part of WildBrain Ltd., a global leader in kids’ and family entertainment. Please contact us or visit the WildBrain CPLG website for more information: www.cplg.com.
About Dr. Seuss Enterprises, L.P.
Dr. Seuss Enterprises is a leading global children’s entertainment company focused on promoting literacy, education, self-confidence and the wonderful possibilities of a child’s imagination through the works of Dr. Seuss. The company was established in 1993 and is based in San Diego, CA. Global endeavors include publishing, film, TV, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. For more information about Dr. Seuss Enterprises, visit Seussville.com, or follow on Instagram.
About Revolution Beauty London
REVOLUTION BEAUTY is the world’s biggest player in the fast beauty space and the company behind cosmetic and skincare brands REVOLUTION, REVOLUTION SKINCARE, I HEART REVOLUTION, REVOLUTION PRO and MAKEUP OBSESSION. Named the 3rd fastest growing company in the UK by The Sunday Times’ Fast Track (December 2018), the company has seen aggressive growth in the 5 years since launch. British-grown, REVOLUTION BEAUTY’s brands blend professional quality and highly pigmented formulas into fast-to-market, trend-led and affordable products. REVOLUTION is the original cult Millennial brand, initially discovered on social media by makeup enthusiasts looking for high-quality, affordable cosmetics, the brand now appeals to all ages and skin tones thanks to mega-launches such as our Conceal & Define concealers and foundations and product collaborations with social media stars around the globe. The brand is stocked in over 55 territories with over 85 customers and are a top 3 bestselling brand for all our retailers.