PEANUTS BUILDS OUT COLLECTIBLE BUSINESS AND ANNOUNCES FOUR NEW DEALS WITH CATEGORY LEADERS
New York (May 8, 2019) – As the Peanuts gang lifts off into space to celebrate the 50th Anniversary of Apollo 10 and gears up for the brand’s 70th Anniversary in 2020, Peanuts Worldwide has signed four new licensees in the collectible category, Kahootz Toys, Mondo Tees, Squishable, and Super7.
Kahootz’s line of Peanuts Colorforms is available now at retailers around the country, including Target, Walmart, Amazon, and Hallmark. Mondo Tees will offer limited edition silkscreen art prints and posters of classic Schulz. Squishable will develop a line of specialty, oversized plush focusing on Snoopy and his pal Woodstock, premiering this summer. Super7 will produce a line of action figures, accessories, puzzles and much more to be sold at Super7.com and other retail outlets, beginning in July.
“Expanding our presence in the collectible aisle is an important part of our 70th anniversary strategy. Kahootz Toys, Mondo Tees, Squishable, and Super7 are leaders in the collectible business, with high quality product that we feel will resonate with lifelong fans, as well as kids,” says Lindsay Martinez, Vice President, Hardlines and Partnerships, Peanuts Worldwide.
Charles M. Schulz first introduced the world to the Peanuts characters in 1950, when the Peanuts comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. Peanuts animated specials and series air on major networks and streaming services, including ABC, Cartoon Network and Boomerang in the U.S., Family Channel in Canada, and the WildBrain network on YouTube worldwide. Fans also enjoy Peanuts through thousands of consumer products around the world, amusement parks attractions, cultural events, social media, and a daily comic strip available in all formats from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students. The Peanuts characters and related intellectual property are 41% owned by DHX Media (TSX: DHX, NASDAQ: DHXM), 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by family of Charles M. Schulz.
About Kahootz Toys:
All of us in Kahootz are on a mission to create innovative products that deliver creative and classic play in a whole new way to kids of all ages. With brands that include SPIROGRAPH®, COLORFORMS®, FASHION PLATES®, LATCHKITS®, ROMPER ROOM®, PLASTICINE®, PLAY-DOH®, WATERFULS®, Y’ART® and many more, we are using our skills and passions to make fun stuff with people we trust and respect while having a blast doing it. That’s why we got into Kahootz in the first place! For more information visit www.KahootzToys.com
About Mondo Tees:
Mondo is an expanding enterprise with a passionate love of film, art, music and pop culture, best known for creating limited-edition posters, vinyl soundtracks, premium collectibles and games. Based in Austin, Texas, the team collaborates with an international network of talented artists and creators to produce the highest quality products inspired by licensed properties and original IPs. Over the last decade, Mondo has partnered with leading entertainment brands including DC Comics, HBO, Marvel, Paramount Pictures, Sony, Universal Studios, Walt Disney Studios and Warner Brothers, along with dozens of independent studios and filmmakers from around the world. Find out more at mondotees.com.
Squishable is a leading manufacturer of plush toys and related accessories. Since its founding in 2007 the company has since grown to become a fixture of the specialty toy industry. Squishable’s namesake plush toy line is carried in thousands of toy stores across the U.S. and Canada and around the world.
Super7® is the premier pop-culture design house and producer of lifestyle-oriented collectibles, toys and apparel based in San Francisco. Led by designer Brian Flynn, Super7® has harnessed the graphics, aesthetics and energy of his youthful obsession with science fiction, giant monsters, comic books, punk rock, skateboarding, robots and rebellion to build a unique and innovative business that crosses all categories and is not bound by traditional manufacturing boundaries. Besides its own branded products, Super7 has also designed, manufactured, and distributed officially licensed programs for Star Wars, Masters of the Universe, the original Alien and Planet of the Apes movies, as well as for music legends Iron Maiden, the Misfits, and King Diamond. Super7® now brings that same unique aesthetic to its new line, Supersports™ by Super7®, to create a new multi-category line of unique collectibles for sport fans worldwide and lead by its brand-new licensing agreement with Major League Baseball. For more information: www.super7.com